October 29th, 2014
National Crowdfunding Association of Canada
Limited number of tickets available (Boardroom seating)!
The National Crowdfunding Association of Canada is excited to present a comprehensive full day workshop in collaboration with a leading crowdfunding solutions provider and expert, HiveWire. If you are planning to launch, design and market a successful crowdfunding campaign (or have a live one on the go), this is a must attend accelerator style 1-day workshop covering every aspect of crowdfunding from ground up. Learn how to leverage data-driven insights gained from analyzing over 400,000 crowdfunding campaigns and launch your campaign with confidence.
What others are saying about this workshop:
“Everyone who wants to do a crowdfunding campaign should take this workshop.” – J. Watkins
“A great workshop. Quick and to the point, backed by stories from successful campaigns” – Mike W.
“I came in with many good ideas and am leaving with a few fantastic yet refined and realistic ideas. Thanks.” – Jillian Bowman
“Great information, clearly articulated + great interaction with audience.” -Jessica
- “Dynamic speaker. Excellent value for time & money spent” – Yvonne Anderson
Date: Thursday, November 6th, 2014
Time: 9:30 am – 4:00pm EDT
Venue: Centre for Social Innovation (CSI Spadina), Whole Connector Boardroom
Address: 215 Spadina Ave. Toronto, ON M5T 2C7 (map)
Full Day Workshop
9:30 am – 4:00pm
Full program + Lunch + Refreshments
Maximum learnings and face-time with in-house Crowdfunding experts
Registration opens (9:30am)
Morning Session (10:00am – 12:30pm)
Lunch (12:30pm – 1:30pm)
Afternoon session (1:30pm – 4:00pm)
$199 early bird tickets (limited)
$245 for full day (NCFA members get 30% discount)
$350 for full day (non-members)
Who is this workshop for?
This workshop is for individuals and groups interested in maximizing the potential for using crowdfunding to raise capital and engagement for their business, organization, or project. Workshop sessions are suitable for all organizations including new ventures (start-ups), small to medium-sized businesses, enterprise, social ventures, not-for-profits, creatives and more.
Why you should attend this workshop?
Launching a live Crowdfunding campaign in the near future or have one on the go?
Interested in staying on top of the latest financing and capital raising trends?
Wondering how your company can create a corporate program and leverage social media engagement and the power of crowdfunding / crowdsourcing?
Want to learn how the quick emerging Crowdfunding industry can help your business as a provider or consultant?
Are you an entrepreneur or organization interested to raise capital to move your business from concept to reality?
Want to learn more and get involved with the Crowdfunding industry association to connect and network with Crowdfunding leaders?
Hungry for data? Learn comprehensive and data-driven learnings from a diverse set of campaigns from all industries.
Registration Opens: 9:30am
Morning Agenda: 10:00am – 12:30pm
During the morning you will understand how crowdfunding works with all core components of a crowdfunding campaign covered, from pitch development, video and creative production, choosing your target to campaign testing. Have your questions answered by the crowdfunding experts.
What you will learn:
- Campaign best practices: Understand the size, scale, and scope of crowdfunding and how you can take advantage of it.
- Metrics of success: Learn the critical factors to crowdfunding success and that crowdfunding is more than just about raising money.
- Developing the pitch and story arc: Understand the critical campaign components, from making the video to choosing your target, campaign budgeting and designing rewards that stand out, to testing your campaign.
- Case studies: See important examples of both successful and unsuccessful crowdfunding campaigns that you can learn from.
- Idea facilitation: Leave ready to start planning your crowdfunding campaign.
- Network and resources: Learn about expert resources to help you plan and execute a campaign.
Lunch Break: 12:30pm – 1:30pm
Included in this full day workshop, along with refreshments
Afternoon Agenda: 1:30pm – 4:00pm
Deciding to create a crowdfunding campaign is truly only the beginning of an intensive process. We’ll provide you the crowdfunding essentials alongside the proprietary information that you need to plan, design & create your crowdfunding campaign content. This will help you establish a foundation upon which you can then execute and successfully see your crowdfunding visions through to completion.
This is an interactive workshop where you have a chance to share your own campaign ideas and receive feedback and guidance. You will leave with an understanding of critical campaign pieces, the tools and knowledge you need to create the ideal content for a successful crowdfunding campaign, and have fresh ideas as to what to include in your campaign. You will leave with confidence, knowing you have taken the right step forward on your way to make your campaign a success!
What you will learn:
- Planning, Tracking & Iterating Your Strategy: You will learn practical information, strategies and tips to help you create and make relevant updates to the content of your crowdfunding campaign.
- How To Turn Backers Into Champions: Engage your backers and turn them into early adopters and brand champions of your campaign.
- Assessing, Preparing and Leveraging Your Networks: Determine the most important segments of your target market and network and learn to leverage these effectively.
- Using Social Media and Marketing Beyond Social Media: Developed from proprietary data insights, we will show you how to go beyond the basics of social media marketing for crowdfunding.
- Campaign Facilitation: Get a head start in your campaign planning by receiving professional guidance and peer review of your campaign or project.
About the Workshop Facilitators
This workshop sessions is facilitated by Christopher Charlesworth, Co-founder of HiveWire and crowdfunding industry expert. Christopher has worked with and/or advised over 20 crowdfunding campaigns, helping them raise in excess of $300,000, and he is also an Ambassador for the National Crowdfunding Association of Canada. He is regularly called upon to speak as a crowdfunding expert and has been interviewed by media numerous times (E.g. Toronto Star, CBC, Huffington Post, Canadian Press). Christopher can be found on twitter @C_Charlesworth or reached by email at email@example.com
Craig Asano is the Founder and Executive Director of the National Crowdfunding Association of Canada (NCFA Canada), a cross-Canada non-profit with the mandate to provide education, advocacy and networking opportunities in the emerging Crowdfunding industry. Craig is actively involved in developing the Canadian Crowdfunding industry at a grass-roots level connecting with industry stakeholders, leaders and key participants across the country. Craig has over 15 years of experience as a marketer, software technologist and start-up entrepreneur in technology, finance, manufacturing and real estate sectors.
The HiveWire team builds and operates crowdfunding platforms, helps organizations unlock value from the crowd, and understands the industry from an empirical perspective by leveraging a database of over 400,000 crowdfunding campaigns. Follow HiveWire on twitter @hivewireCA or via email at firstname.lastname@example.org
About NCFA Canada
The National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada crowdfunding hub providing education, advocacy and networking opportunities in the rapidly evolving crowdfunding industry. NCFA Canada is a community-based, membership-driven entity that was formed at the grass roots level to fill a national need in the market place. For more information please visit the website: www.ncfacanada.org
TICKETS ARE LIMITED – SEE YOU THERE!!
Canada’s National Crowdfunding Association Applauds Regulators for Setting the Stage for Crowdfunding Success
CNW – NCFA Press Release | March 24, 2014
TORONTO, March 24, 2014 /CNW/ – On March 20, 2014, a total of six (6) provincial regulators announced two main proposals for new Crowdfunding prospectus exemptions that would allow early stage companies such as start-ups and SMEs to raise up to $1.5 million of capital online through the issuance of securities.
This represents a significant leap forward and positive progress for Crowdfunding advocates such as the National Crowdfunding Association of Canada (NCFA Canada), who has been working diligently with key industry stakeholders, government, regulators, media, eco-system partners and academia, since launching in October 2012, to provide education, research and valuable input into the developmentof a viable ‘made in Canada’ framework.
“While 2013 was a year of ‘awareness and community building’ for NCFA Canada, 2014 should prove to be busier than ever. We want to thank all of the Association’s founding members, sponsors, directors, advisors, ambassadors, and members for all of their support. We are on the cusp of building something great together – we need your continued support”, said Craig Asano, Executive Director of NCFA Canada.
The crowdfunding industry is exploding with entrepreneurs, investors, portal operators, third party service providers and experts from around the world who are all jockeying for position to take advantage of a promising and brand new fundraising channel for small to medium sized enterprises (SMEs). The industry continues to grow at a tremendous rate with global crowdfunding markets increasing from $1.5 billion in 2011 to $5.1 billion in 2013, according to US-based Massolution’s industry research report. NESTA, a UK charity focused on innovation initiatives predicts that within 5 years crowdfunding could grow to £15 billion pounds in the UK alone.
The proposed “Start-up Exemption”, which has already been adopted in Saskatchewan (SK) last December 2013, would allow start-ups and SMEs to raise up to $300,000 per 12 month calendar year. Investors can invest up to $1,500 per deal on crowdfunding portals that distribute offerings for up to 90 days online. The Start-up Exemption is based-on the Saskatchewan model and provincial regulators in British Columbia, Manitoba, Quebec, New Brunswick and Nova Scotia are seeking public comments until June 18, 2014.
A second proposal is Ontario’s version called the ‘Crowdfunding Exemption’, which has been a collaborative effort between Ontario, Manitoba, Quebec, New Brunswick and Nova Scotia, with the Ontario Securities Commission leading the initiative by setting up a dedicated task force that has conducted a remarkable amount of research, hosted numerous town halls and reached out to various community stakeholders to engage in consultation sessions. The ‘Crowdfunding Exemption’ has higher caps and limits than the SK model, and would allow start-ups and SMEs to raise up to $1,500,000 per 12 month calendar year with investors being able to invest up to $2,500 per deal and up to $10,000 per year.
“The regulators should be commended for their thoughtful and consultative approach. The proposed regulations have some great characteristics and will help propel Canadian early stage companies from the farm team to the big leagues,” said Daryl Hatton, CEO/Founder of FundRazr, Canada’s leading crowdfunding portal based in B.C.
“Crowdfunding powers business growth and is a strong economic generator for start-ups and SMEs who need capital and investors to fuel innovation, create jobs and compete on the global stage. SMEs are the backbone of Canada’s economy representing approximately 50% of GDP an employing 55% of all the jobs in Ontario alone,” said Debra Chanda, President of Launch 120, and newly appointed Advisor at NCFA Canada.
In international jurisdictions such as Australia, where equity crowdfunding has been legally permitted for over 5 years, leading portal ASSOB (Australian Small Scale Offerings Board) has raised over $130 million in seed and growth capital for over 130 companies of which 83% of them are still operating without a single incident of fraud.
Crowdfunding was in the spot light in 2013 with the number of Canadian portals more than tripling from 17 in 2012 to over 70 in March 2014, according to the NCFA Canada Crowdfunding Directory. “We’ve enjoyed high growth last year and the demand for portal software continues to ramp up,” said Brock Murray, CEO and Co-founder of Katipult, Canada’s leading crowdfunding portal software provider.
View: NCFA Canada equity crowdfunding principles and response to OSC staff consultation paper 45-710
Craig Asano enthused, “We’re thrilled that there is such wide support to adopt equity crowdfunding exemptions in various provinces across Canada. The proposed regulations will benefit all Canadians and the entire capital raising eco-system by working to fill the ‘funding gap’ and pave the way for Canada to support a thriving entrepreneurial culture to compete with other international regions that accelerate growth and provide supportive funding environments.”
“We’re hopeful that over time, data collected from crowdfunding transactions will enable regulators to ‘right size’ policy and edge closer to a harmonized set of rules and also lay the foundation for a second market. Education and due diligence will be of the highest importance to ensure early stage crowdfunding markets formed around ‘The Start-up Exemption’ and the ‘Crowdfunding Exemption’ proposals are efficient, sustainable and safe for investors,” said Myles Harding, President of Inline Reference Check, a leading background and due diligence company.
The National Crowdfunding Association of Canada (NCFA Canada) is Canada’s Crowdfunding Hub. Newly formed, dynamic and inclusive, the NCFA Canada works closely with industry groups, government, academia, other business associations and affiliates to create a strong and vibrant crowdfunding industry and voice across Canada. Membership is comprised of a network of industry participants including crowdfunding portals, consultants, professional services providers including lawyers, accountants, due diligence companies, start-ups, SMEs and social enterprise groups raising seed and growth capital interested in crowdfunding markets in Canada and beyond. The National Crowdfunding Association of Canada is a networking and solutions-based organization that provides education, research, advocacy, support and leadership to Canadian crowdfunding communities. While membership has a Canadian focus, the NCFA Canada remains open and inclusive to International members. For more information please visit www.ncfacanada.org.
SOURCE: National Crowdfunding Association of Canada (NCFA Canada)