How to Boost your Crowdfunding Campaign with SEO

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NCFA (About Us) Member Guest Post | May 18, 2017

Many people who do crowdfunding tend to neglect SEO for a variety of reasons. Many prefer to turn to tools like social media and video to attract more visibility. However, SEO can be a very powerful tool as well, and in this article, we’re going to give you a few tips on how to use SEO to push your crowdfunding campaign.

Tags are Still Important

While much fuss has been made about the uselessness of keyword stuffing when it comes to tags, they are still there for a reason. Some methods of old are pretty much irrelevant, such as using a variety of long tail keywords for Meta tags, for instance, tags can be a powerful SEO for any crowdfunding efforts, especially on the local level. Try to use location tags as much as possible so you can appear in searches in your particular region. Also, try to be relevant. If you’re not a non-profit, don’t use “non-profit” as a tag. This might actually do more harm than good. If you’re struggling with tags or keyword research, you could work with an SEO agency to help. However, focus on hiring people that are well versed in crowdfunding; don’t stay local. If you find an NYC SEO company that seems more qualified for this type of project, go for it.

Create a Dedicated Website

You will need a viable website if you really want to get results with SEO. And you shouldn’t cut corners either. Even if this is a temporary project, you could still use the website for launching later on. Make sure that the site is professionally made and that your project is front and center.

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Video works very well for crowdfunding, so having a video explaining your project in detail is a great way to get people’s attention.  The site needs to load fast, have a nice clear design and be mobile friendly as well. Also consider investing in an https domain, as they tend to be favored by search engines. Make sure that it is optimized for the right keywords, but don’t overdo it. Keywords should focus on your company’s name, brand name, and products. Also, make sure that it is cross-linked with your crowdfunding page as well, and reference them through any social media platform you're using to trigger social signals.

Optimize your Crowdfunding Page

Your crowdfunding page needs to be optimized and follow pretty much the same rules as your main website. You should do everything in your power to generate organic backlinks to your campaign by releasing good content through the right channels and with sustained social media marketing efforts.

Make sure the keywords you choose are as specific as possible. If you’re funding a solar panel venture, don’t go for generic terms such as “green energy” for instance, as it may include things such as biofuels, wind power, recycling, etc. Use specific terms such as “photovoltaic” or “solar cells” if you want traffic that is as targeted as possible.

As you can see, SEO can be a wonderful tool for crowdfunding, as long as you do it the right way.


The National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with both social and investment crowdfunding stakeholders across the country. NCFA Canada provides education, research, leadership, support and networking opportunities to over 1500+ members and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding industry in Canada. Learn more at www.ncfacanada.org.

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