InvestingZone: “59% of Investors Have Not Heard of Crowdfunding”

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Crowdfund Insider by JD Alois | September 23, 2013

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In a recent survey of 1,000 investors commissioned by InvestingZone, a UK based equity crowdfunding platform, found that 75% of those people surveyed believe investing in strong, promising private companies is only available to a small group of investors, while 86% of the group feel there needs to be better access to unlisted/private investment opportunities for individuals.  The survey was conducted by Coleman Parkes Research and consisted of 1,000 online interviews with investors involved in making decisions for their own portfolio.

Additional insights include:

Jon Moulton, backer of InvestingZone and founder of Better Capital commented: “A real opportunity for a new method of raising money at a sensible cost has appeared but is still relatively unknown. At a time when low interest rates are causing many to look for better returns, unlisted equities, supported as they often are now by great tax incentives, are an attractive proposition as good UK prospects are still going unfunded.

“The survey confirms that investors like the crowdfunding idea but really want to use a crowdfunding platform run by people with real VC experience, which is the reason I backed InvestingZone in the first place. The team knows what it’s doing when it comes to helping ambitious small private companies, which can’t be said for everyone in this space.”

Related: Demand Driven Securities Regulation: Evidence from Crowdfunding

The survey confirmed that the majority of Investors (82 per cent) find it exciting to get involved with new/interesting investment opportunities they personally select. 73 per cent like the idea of investing through an equity platform with other affiliated professional investors.

The survey was conducted in July 2013.

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