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April 26, 2022   Enterprise, Entrepreneurs, Start-ups, Small Businesses, FinTech and Alternative Finance, Fintech Services, Innovation and Resources   No comments

Optimize Your Efforts to Promote Your Business on Social Media With These 4 Tips

Guest Post | Apr 26, 2022

laptop and phone - Optimize Your Efforts to Promote Your Business on Social Media With These 4 Tips

Image Source: Pexels

 

Social media marketing is often a tough nut to crack.

After all, promoting your brand across social media platforms means competing with thousands of other brands, influencers, and even regular users for your target audiences’ attention.

It also requires research, using reliable tools, and developing solid strategies to get people talking about your business and boost your social media marketing efforts.

Plus, social media audience interests and preferences change rapidly, and new trends constantly emerge, making it challenging for your promotional and marketing efforts to keep up.

Fortunately, there are strategic ways to optimize your initiatives to promote your business on social media, including these five tips below.

 

1. Schedule your posts and use a content calendar

Managing multiple social media pages can be a nightmare, and it can hinder your efforts to promote your business effectively.

The key is to organize your social media marketing and promotional tasks. Use a social media calendar to organize, plan, and schedule your posts.

For instance, the social media marketing platform Vista Social offers a content calendar, post scheduling, tools for TikTok marketing, and other modern, sophisticated features.

You can plan, create, and edit your social media posts and schedule them for auto-publishing on peak times and dates, including auto-publishing your posts in bulk and adding posts to a queue.

Calendar - Optimize Your Efforts to Promote Your Business on Social Media With These 4 Tips

Image source: vistasocial.com

 

You can also use the Smart Publisher that searches for and curates content based on your set keywords and categories right from the platform.

smart publisher - Optimize Your Efforts to Promote Your Business on Social Media With These 4 Tips

Image source: vistasocial.com

 

Simplify and streamline your content planning and production by creating a calendar with all your activities across your social media marketing channels.

This way, you won’t need to manually analyze when is the best time to post on Instagram, Facebook, etc., saving you tons of time and effort.

Create a week or months’ worth of content based on your promotional efforts and social media marketing strategies.

You’ll get many opportunities to refine your strategy while putting more thought into your social media marketing content and processes.

 

2. Circulate and cross promote your social media profiles

You could post stunning, captivating content, but if your target audiences don’t know your brand exists on social media, you’re not likely to get optimum engagement and returns.

An excellent approach is to promote your social media profiles on your website, email newsletters, communications, and other marketing channels.

For instance, include social media icons or links in your email newsletters. It makes it easy for your audience to find your business on social media networks.

The email newsletter from Adidas with the social media clickable icons at the bottom is a classic example.

Adidas originals - Optimize Your Efforts to Promote Your Business on Social Media With These 4 Tips

Image source: addidas.com.

 

Make your social media links and icons highly visible and easy to access. It can help encourage viewers to click and check your social media profiles and interact with your brand.

Ensure your content tracking strategy includes monitoring your email newsletters and related content types to assess whether they’re driving your expected results.

Additionally, cross-promote your social media profiles across channels for optimum brand exposure. For example, you can promote your Facebook business page on your Instagram profile.

Once you start gaining a massive following on one platform, leverage it to market your other channels. Doing so can widen your reach, allowing you to connect with more audiences.

Track, prioritize, organize, and manage your social media brand and cross-promotion efforts seamlessly using popular task management software.

 

3. Stick to a consistent social media aesthetic

You can get as creative as you want with your social media pages and content, but not having a consistent aesthetic can create more work.

After all, you’ll need to produce multiple content and creatives across channels to keep your brand’s aesthetics dynamic and new, which takes time and effort.

Ensure your social media pages, content, and other creatives are on-brand and visually pleasing by implementing a social media aesthetic and stick to it.

It can help with brand recognition and awareness, supporting your promotional efforts on social media.

Create an aspect of your brand designed specifically for social media, and ensure consistency across multiple platforms.

While your brand’s tone and voice can vary depending on the social media platform, it pays to keep your visual aspects consistent so audiences get a good sense of your brand across channels.

For instance, Urban Skin Rx adopts a consistent aesthetic by using the brand’s signature turquoise and peach colors on its Facebook and Instagram pages.

urban skin - Optimize Your Efforts to Promote Your Business on Social Media With These 4 Tips

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Consistent color schemes, design elements, and other visual aspects can help your audiences associate your social media content and profiles with your brand, what your company does, and what it stands for.

You can even leverage robust user feedback software to help understand customer sentiments and comments. Then, weave those into your social media channels’ aesthetics and brand promotion initiatives.

 

4. Let customers speak for your brand via testimonials

Self-promotion, especially on social media platforms, doesn’t always work, and it can often turn off audiences from your brand.

While there’s nothing wrong with telling your audiences your brand’s value, this tactic can come off as too sales-y and overly promotional.

The solution? Let satisfied customers speak for your brand by displaying customer feedback and testimonials across your social media pages.

It’s an excellent way to build trust with your audiences and strengthen your brand’s credibility, supporting your efforts to promote your business.

If you’re a B2B company that helps clients buy online articles for Search Engine Optimization (SEO), display your positive reviews on Facebook and Instagram.

SEOptimer uses this strategy by sharing glowing customer feedback on the company’s Instagram page.

optimize SEO - Optimize Your Efforts to Promote Your Business on Social Media With These 4 Tips

Image source: instagram.com

 

Include a catchy description to draw more attention to your customer feedback post and make it more objective and less promotional. It can make it easier for your audience to resonate with your content better.

Leverage social media for your brand promotion efforts

The social media landscape can change quickly, making it crucial for your business to keep up.

Use the best tools, develop solid strategies, and follow tried and true tips to give your business a fighting chance at successfully promoting your brand on social media.

Adopt creative tactics, try new things, and tweak your approach and content as trends and audience demands shift.

While effectively promoting your business on social media doesn’t happen overnight, the tips in this guide can set you on the path to achieving success for your efforts.

 

NCFA Jan 2018 resize - Optimize Your Efforts to Promote Your Business on Social Media With These 4 TipsThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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September 23, 2021   Blockchain, Crypto, Digital Assets Regulations, Blockchain, Crypto, Digital Assets, Tokens, CBDCs, Metaverse, NFTs, Enterprise, Entrepreneurs, Start-ups, Small Businesses, FinTech and Alternative Finance, Fundraising, Investing, Trading, Legal Issues, Regulation, Consultation, Press Releases   No comments

Sep 23, 2021: CSA and IIROC Issue Joint Guidance (Staff Notice 21-330) for Crypto-Trading Platforms Related to Advertising and Social Media

CSA and IIROC | Staff | Sep 23, 2021

CSA and IIROC - Sep 23, 2021: CSA and IIROC Issue Joint Guidance (Staff Notice 21-330) for Crypto-Trading Platforms Related to Advertising and Social Media

Staff notice 21-330 issued today - Select summary below:

Summary of securities legislation and IIROC Rules in relation to false or misleading advertising

A number of provisions in securities legislation and IIROC rules apply to prohibit false or misleading statements in advertising or marketing materials. These prohibitions can apply to the making of statements

  • that suggest that a CTP [Crypto Trading Platform] is registered under securities legislation where this is not the case
  • that suggest that a securities regulatory authority or regulator has approved or endorsed the CTP, any products offered on the CTP or any disclosure or other representation made by the CTP; or
  • about any matter that a reasonable investor would consider relevant or important in deciding whether to enter into or maintain a trading or advising relationship with the CTP if the statement is untrue or omits information necessary to prevent the statement from being false or misleading in the circumstances in which it is made.

See:  Crypto in Canada: Where are we today, and where are we heading?

In addition, registered CTPs should consider their advertising and marketing strategies in the context of their obligation to treat their clients fairly, honestly and in good faith under securities legislation and, if applicable, IIROC rules.  Moreover, a registered CTP should consider how the advertising and marketing affects its obligations under Part 13 of National Instrument 31-103 Registration Requirements, Exemptions and Ongoing Registrant Obligations (NI 31-103) and, if applicable, equivalent requirements in IIROC rules relating to:

  • know-your-client, know-your-product and assessing suitability, and
  • identifying and responding to conflicts of interest in the best interest of the client.

Concerns over improper "gambling style" promotions and schemes

We have recently noted some CTPs using advertising or marketing strategies that include contests, promotions, bonuses and time-limits to encourage investors to engage in trading and to act quickly for fear of missing out on an investment opportunity or a reward.  For example, a promotion involving a bonus scheme may offer a financial reward or a bonus interest in a particular type of crypto asset for the first 500 investors who take an action within the next 24 hours.

We are concerned that some of these strategies may inappropriately encourage investors to engage in excessively risky trading, taking on risks that they would normally avoid.

See:  Crypto fraud and breaches on pace to exceed $3 billion in 2021

We wish to remind CTPs that registered dealers have an important role as gatekeepers of the integrity of the capital markets. They should not, by act or omission, engage in or facilitate conduct that brings the market into disrepute.  Advertising and marketing strategies designed to encourage excessively risky trading may, depending on the circumstances, violate the registrant’s obligation to treat clients fairly, honestly and in good faith.

Compliance and supervisory expectations for firms using social media

We expect registered CTPs to consider compliance and supervision when using social media websites and platforms (social media sites) as a means of communicating with clients and the general public for business purposes. They must maintain records of their business activities, financial affairs and client transactions.  The use of social media sites increases the risk that registered CTPs may not be retaining adequate records of their business activities and client communications. This is the result of interactive social media web sites that include the posting of both real time and static content. Registered CTPs must design systems that allow for compliant record retention as well as retrieval capability.

See:  Decentralized Finance—Risks, Regulation, and the Road Ahead

The use of social media web sites is also challenging in terms of supervision, and CTPs must determine the level or extent of supervision necessary, particularly considering the provisions in securities legislation relating to the use of misleading and false statements. This may include the use of a risk-based approach to determine whether a CTP’s review of electronic communications is sufficient to meet its supervisory obligations. These supervisory obligations are not just restricted to social media use by the CTP but also by its directors, officers, employees, shareholders and other third-parties acting on behalf of the CTP.

View the joint staff notice 21-330 --> here

NCFA Jan 2018 resize - Sep 23, 2021: CSA and IIROC Issue Joint Guidance (Staff Notice 21-330) for Crypto-Trading Platforms Related to Advertising and Social Media The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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February 22, 2021   Enterprise, Entrepreneurs, Start-ups, Small Businesses, FinTech and Alternative Finance, Fintech International, Fintech Opinions, Fundraising, Investing, Trading, Innovation and Resources, Research, Venture Funding and Building, Voices   No comments

GameStop Testimony: When Short Sellers, Social Media, and Retail Investors Collide

Cato Institute | Jennifer J. Schulp | Feb 18, 2021

retail investors want to participate - GameStop Testimony: When Short Sellers, Social Media, and Retail Investors Collide

By no means should the GameStop phenomenon result in changes that restrict retail investors’ access to the markets.

Before the Committee on Financial Services, U.S. House of Representatives

Introduction

Chairwoman Waters, Ranking Member McHenry, and distinguished members of the Committee on Financial Services, my name is Jennifer Schulp, and I am the Director of Financial Regulation Studies at the Cato Institute’s Center for Monetary and Financial Alternatives.

See:  Retail investors are becoming more than shareholders

I thank you for the opportunity to take part in today’s hearing entitled, “Game Stopped? Who Wins and Loses When Short Sellers, Social Media, and Retail Investors Collide.”

Watch the testimony C-span here:

Retail Investing

Before addressing the GameStop phenomenon specifically, I’d like to address the participation of retail, or individual, investors in our public equities markets.

Retail participation has ebbed and flowed over the years, but the recent trend toward increased retail participation accelerated sharply during the pandemic. Approximately one-fifth of market trading volume is now attributable to retail orders, which is a substantial increase over 2019.1

Most commentators point to the increasing availability of zero-commission trading as drawing in more individual investors. In late 2019, many large brokerages began offering zerocommission trading, following the lead of Robinhood Financial, which introduced commissionfree trading in 2015. But several other factors also likely attracted retail investors, including the widespread availability of fractional-share trading,2 the ability to open accounts with low balances, and the ease of app-based trading platforms. Even limited entertainment options during the pandemic probably played a role in increased retail interest in investing.

See:  Stop Calling Them ‘Dumb Money’: Retail Investors Are Revolutionizing the Stock Market

Retail participation in our equities markets is important and beneficial. Retail investors are widely understood as providing liquidity in markets. The fact that retail investors behave differently from institutional ones, and sometimes behave differently from each other—far from being a bad thing—can be particularly valuable in times of market stress. Where institutional liquidity dries up, for example, retail trading can help to lower bid-ask spreads and dampen the price impact of trades.3 In fact, retail investors may have been a market-stabilizing force during the March 2020 coronavirus-induced market crash by staying the course with their investments and buying when stock prices dipped.4

Investing in the stock market also provides an important path to wealth for individual investors.

With average annual returns for the S&P 500 during the past 60 years of approximately 8%,5 long-term investors generally benefit by being invested in the market.

There is already a strong degree of retail participation in the U.S. stock market; when measured in 2018, approximately 38% of total U.S. equities were held directly by households.6 However, only 15% of U.S. households directly hold stock.7 In other words, ownership of equities is concentrated in the hands of the comparatively few and comparatively wealthy.8

Even if you include pooled investment funds, which is how the vast majority of households indirectly hold stocks as a part of their retirement assets, ownership is still skewed towards the wealthy. In 2019, about 53% of all households had stock market investments, but only 31% of families in the bottom half of the income distribution were invested.9

Stock ownership is also highly correlated with race, education, and age.10 For example, in 2019, approximately 19% of white households directly held stock, compared to approximately 7% of Black households and 4% of Hispanic households.11 Those with a college degree are about twice as likely to directly hold stock than those who just had some college education, and more than three times more likely than those with only a high school diploma.12 And the older a person is, the more likely he or she is to own stock.13 These patterns equally apply to ownership of indirectly held stock.

See:  Canadian Regulators Green Light World’s First Bitcoin ETF for Retail Investors

The retail investors making up this new surge, though, are different. Data released by brokerage firms identifies a high number of new clients who are first-time investors and who are younger than the average investor.

This is confirmed by recent research by the FINRA Investor Education Foundation and NORC at the University of Chicago (“FINRA/NORC Study”), which found that investors who opened a taxable investment account for the first time in 2020 were younger, had lower incomes, and were more racially diverse than those who had previously opened such accounts.15 These new investors also held lower account balances, with about a third holding account balances less than $500. Indeed, the ability to invest with a small amount of money was a commonly cited reason for opening an account for the first time in 2020.

This may portend, as one of the researchers noted, “a shift towards more equitable investment participation.”

GameStop Phenomenon

Some things seem clear. Importantly, the temporary volatility in GameStop and others did not present a systemic risk to the functioning of our markets.

As the Treasury Department recognized, following a meeting with officials from the Securities and Exchange Commission (SEC), the Commodity Futures Trading Commission, the Federal Reserve, and the Federal Reserve Bank of New York, the market’s “core infrastructure was resilient during high volatility and heavy trading volume.”21

See:  Big Tech takes aim at the low-profit retail-banking industry

This is not surprising. Despite the huge trading volume and rapid increase in value, the GameStop phenomenon affected a very small part of the market. GameStop’s market capitalization, even at its peak, was around $24 billion in an approximately $50 trillion market.22

And short interests, which may have been targeted by some traders, represent a small, and recently shrinking, portion of equity market value.23

Stock prices move in and out of alignment all the time, and markets are no strangers to bubbles.

Continue to the full article --> here

NCFA Jan 2018 resize - GameStop Testimony: When Short Sellers, Social Media, and Retail Investors Collide The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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February 3, 2021   Entrepreneurs, Start-ups, Small Businesses, FinTech and Alternative Finance, Fintech International, Fintech Services, Fundraising, Investing, Trading, Innovation and Resources, Stories   No comments

Millions, an ‘Anonymous’ fintech, that gives cash away on social media raises $3 million seed

TechCrunch | Sarah Perez | Feb 2, 2021

millions stealth startup - Millions, an ‘Anonymous’ fintech, that gives cash away on social media raises $3 million seedAn “anonymously” led startup called Millions has raised a $3 million seed round for its fintech company that’s currently giving away free money through its Twitter account. The concept, inspired by the likes of YouTuber David Dobrik, is partly aimed at attracting attention for the new company but is also setting the stage for a forthcoming business model of sorts, where brands could participate in giveaways more directly.

The idea of brand and cash giveaways is not a new one, of course. Outside of social media personalities and traditional sweepstakes like Publishers Clearing House, the mobile game HQ Trivia more recently had tried to integrate brand giveaways in an attempt to draw players to its live trivia games. But HQ Trivia couldn’t maintain an audience after the novelty wore off and eventually shut down, after also dealing with internal strife and tragedy.

Millions has a different idea. Instead of weekly live games, users follow the Twitter account @millions, which either does a drop of some sort or gives away money to its followers every month. This month, for example, the account is launching its “million dollar sweepstakes.” Users follow @millions on Twitter, visit Millions.app, then enter six numbers. If all six match, they win $1 million.

“If you think about customer acquisition costs — and this is a little bit controversial — people just give money to Facebook or Instagram, or Apple or Google. The money goes straight to a social network and not the people,” explained a Millions co-founder, who asked to remain anonymous. “They’re trying to get the people, but they’re not giving the people the money. The Millions way is really giving the people the money. We don’t need to run advertisements. We’re giving the money directly to the people, and hopefully, they follow our ecosystem, subscribe for updates and they’ll see the future launch,” they said.

Ultimately, the larger plan for Millions is to transfer the customers it acquires through the games to the fintech play, which will also have something to do with winning money.

See:  Regulators Should Not Underestimate the Value in Having Younger Investors Enter the Market

Investors in the startup’s seed round included Giant Ventures, 8VC, Supernode, Twitter co-founder Biz Stone, Italic CEO Jeremy Cai, Allbirds co-founder and CEO Joey Zwillinger, Casper co-founders Neil Parikh and Luke Sherwin, MSCHF head of strategy and growth Daniel Greenberg, CEO of Deel Alex Bouaziz, CEO of Hellosaurus James Ruben, CEO of Beek Pamela Valdes, PM at Facebook (for the Payments Gateway team) Luis Vargas, co-founder of Block Renovations Koda Wang, CEO of Nebula Genomics Kamal Obbad, plus some Warby Parker and Harry’s co-founders and execs (Dave Gilboa, Neil Blumenthal, Jeff Raider) and other fintech angels.

A few investors also agreed to vouch for Millions on the record, and hinted at the MyCard product to come, which will reward customers for everyday behavior.

“This company is creating delight from what would otherwise be the mundane, everyday necessity of swiping a credit card. We invested in Millions because they will spark joy in people’s lives, and think the traditional points model of accumulating hard-to-use airline and hotel points is tired, and ripe for reinvention,” said Allbirds co-founder and CEO Joey Zwillinger.

Continue to the full article --> here

 

NCFA Jan 2018 resize - Millions, an ‘Anonymous’ fintech, that gives cash away on social media raises $3 million seed The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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October 30, 2020   Blockchain, Crypto, Digital Assets Regulations, Blockchain, Crypto, Digital Assets, Tokens, CBDCs, Metaverse, NFTs, Cyber Security, Hacks, Fraud Alerts, Risks, Digital Identity, Privacy, Fintech AI/ML, Data-driven, FinTech and Alternative Finance   No comments

From Voting To Social Media: What Does The Future Hold For Digital Identity On The Blockchain

Forbes | Lawrence Wintermeyer | Oct 30, 2020

fast car - From Voting To Social Media: What Does The Future Hold For Digital Identity On The Blockchain The CEO’s of America’s tech giants Twitter and Facebook were grilled by the Senate on the Hill this week putting social media and free speech in the spotlight. At the forefront of this debate are the rules governing the immunity from liability social media companies have which is created by section 230(c) of the Communications Decency Act in the U.S.

Section 230 means that users on social medial platforms can say whatever they wish and the social media companies are not liable for it, or the repercussions. I can think of no other sector or industry that enjoys this immunity – it appears a licence to print whatever drives user volumes to deliver advertising revenues with little consideration for the content or the identity and provenance of the individual who’s voice we are hearing.

See: House Lawmakers Condemn Big Tech’s ‘Monopoly Power’ and Urge Their Breakups

Now, most of us in the free world wish to protect our right to free speech, but only ten percent of Americans think social media are beneficial with two-thirds believing they cause harm.

 This is not surprising with reports of fake news, foreign actors manipulating news and communities, the rise of identify politics and hate speech, and social media companies themselves accused of misusing our private data.

The global financial system is held to account when it comes to identity, a process that is know as Know Your Customer or KYC. To open up a bank account, you need to provide proof of who you really are. Though the KYC process can be a bit clunky, it can be done online and efficiently these days and must be a serious consideration for policy makers when it comes to social media or postal voting (which should be done from your phone).

One of the biggest emerging use cases for blockchain is in the realm of decentralized digital identity, wherein governments and enterprises collect, verify and manage citizens’ personal data on-chain. The aim is to replace the legacy of various storage systems and databases governed by unwieldy and often insecure centralized authorities and agencies.

See: Do Central Bank Digital Currencies need a blockchain operating system?

Given the sensitivity of such data, a blockchain-based identity system has its strengths with features such as hashing functions, digital signatures, and zero-knowledge proofs protecting our information against theft or loss.

In the context of elections, these properties of blockchain offer several other attractive possibilities. Digital signatures are completely secure, acting as a timestamped confirmation that a vote has been cast. This confirmation can be viewed transparently on the blockchain, with the zero-knowledge proof acting as evidence that the vote was cast without identifying the individual. The vote itself is an immutable record - it cannot be changed after the fact.

In the context of COVID-19, the pandemic necessitated the distribution of emergency funds to citizens, which were partly calculated based on the taxes they’ve paid. A single, blockchain-based identity record could overcome these challenges by providing a single point of truth for government departments.

 

Continue to the full article --> here

 

 

NCFA Jan 2018 resize - From Voting To Social Media: What Does The Future Hold For Digital Identity On The Blockchain The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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November 15, 2018   Fintech and Networking Events, NCFA In The News, NCFA Press Releases, Press Releases   No comments

NetworkNewsWire Announces Collaboration with VanFUNDING 2018 as Official Social Media Sponsor

Newswire Release | Nov 15, 2018

VF and NNW - NetworkNewsWire Announces Collaboration with VanFUNDING 2018 as Official Social Media SponsorNEW YORK, Nov. 15, 2018 (GLOBE NEWSWIRE) -- via NetworkWire -- NetworkNewsWire (“NNW”), a multifaceted financial news and publishing company, today announces its participation in the upcoming VanFUNDING 2018: CONVERGE (#VF2018) conference, taking place Nov. 29-30, 2018, at the JW Marriott Parq Vancouver in Vancouver, B.C. NetworkNewsWire is the official social media sponsor of this leading fintech and capital conference, which will explore the explosive growth currently happening relative to blockchain, AI, fintech and funding innovations, global market developments and alternative investing opportunities.

“Our team is proud to be chosen as the official social media sponsor of VanFUNDING 2018,” said Jonathan Keim, communications director for NetworkNewsWire. “We look forward to lending our expertise in promoting the conference to our 1.6+ million followers via dozens of investor-focused brands, helping greatly expand the reach of VanFUNDING 2018 and its sponsors and exhibitors.”

As part of its sponsorship, NNW is featuring VanFUNDING 2018 on its website and the website of its sister brand CryptoCurrencyWire. NNW is also providing a summary profile for each conference partner and disseminating these profiles through its many social channels and robust editorial syndication network with 5000+ outlets to help expand the reach of the event’s sponsors beyond the conference halls.

“NetworkNewsWire is a leading news and publishing entity within the financial world, and we are excited to be including its team of experts among our sponsors at this year’s event,” said Craig Asano, founder and CEO of the National Crowdfunding & Fintech Association of Canada (NCFA), the organizational body presenting VanFUNDING 2018. “Their impressive syndication network, robust following and vast expertise make them a valuable partner to help promote this year’s immersive conference.”

The theme of the expanded, fourth annual VanFUNDING conference is “CONVERGE,” which centers on immersion and building bridges to connect today’s most disruptive emerging technologies, capital market innovations and key stakeholders that are powering new global markets, new decentralized models, new forms of computer intelligence, new IP, new infrastructure and new alternative investment opportunities that encapsulate the vision of a Web 3.0. The conference is a not-to-be-missed event for any fintech innovator, investment professional, company actively raising capital and key decision maker/stakeholder in technology and digital finance. The world’s premier fintech leaders, investors and emerging innovators will be in attendance, as will policymakers and representatives from government regulatory bodies with an eye on the future of finance.

For more information about VanFUNDING 2018: CONVERGE, visit http://vanfunding.com.

About NetworkNewsWire

NetworkNewsWire (NNW) is a financial news and content distribution company that provides (1) access to a network of wire services via NetworkWire to reach all target markets, industries and demographics in the most effective manner possible, (2) article and editorial syndication to 5,000+ news outlets (3), enhanced press release services to ensure maximum impact, (4) social media distribution via the Investor Brand Network (IBN) to nearly 2 million followers, (5) a full array of corporate communications solutions, and (6) a total news coverage solution with NNW Prime. As a multifaceted organization with an extensive team of contributing journalists and writers, NNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. By cutting through the overload of information in today’s market, NNW brings its clients unparalleled visibility, recognition and brand awareness. NNW is where news, content and information converge. For more information, please visit https://www.NetworkNewsWire.com.

Please see full terms of use and disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer.

About VanFUNDING 2018

VanFUNDING 2018 is a not-to-be missed BLOCKCHAIN, FINTECH & FUNDING INNOVATION and ALT INVESTING conference that features high growth emerging technologies, regulations, game changing projects, the latest trends, deal flow, and investment opportunities. VF2018 brings markets to life with authentic dialogues and engaging stories that educate, inspire and resonate with innovative start-ups, scale-ups, investors, service providers, thought leaders, policy makers and financial institutions who are leading the next generation of finance. Connect with leading experts and learn how to build, buy or sell in Canada’s innovation finance markets. For more information, please visit: http://vanfunding.com.

About the National Crowdfunding & Fintech Association (NCFA)

The National Crowdfunding & Fintech Association (NCFA) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada’s Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org.

Corporate Communications Contact:
NetworkNewsWire (NNW)
New York, New York
www.NetworkNewsWire.com
212.418.1217 Office
Editor@NetworkNewsWire.com

 

NCFA Jan 2018 resize - NetworkNewsWire Announces Collaboration with VanFUNDING 2018 as Official Social Media Sponsor The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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May 3, 2015   Fintech and Networking Events, Fintech Services, NCFA Supported Events   No comments

Webinar (May 26, 2015): Social Media & Crowdfunding Toolkit Intensive

NCFA Canada in partnership with Raindance Canada | May 8, 2015

Social Media Crowdfunding Banner - Webinar (May 26, 2015): Social Media & Crowdfunding Toolkit Intensive

The National Crowdfunding Association of Canada is excited to present a social media and crowdfunding intensive webinar in collaboration with Raindance, a non-profit film training and networking organization that works to support and promote independent filmmakers around the world, and The Social Smiths, a data-driven social media and crowdfunding management company.

If you are planning to launch, design and market a successful crowdfunding campaign (or have a live one on the go), this is a must attend comprehensive webinar that covers essential marketing and social media strategies to grow and engage your audience. This webinar builds on the crowdfunding basics and focuses on leveraging social media before, during, and after your campaign to successfully reach your goals.

 

Webinar Overview:

Are you making the most of your networks to educate, engage, and incentivize your online community?

Whether you're a Creative, Brand, or Business, social media is the most effective platform for communicating your message to fans and customers. Social media provides a platform to create shared experiences between you and your fans, but most marketers aren't taking advantage of this unique opportunity, resulting in poorly received crowdfunding campaigns and negative customer experiences.

In this hands-on 3 hour workshop, you'll learn how to cultivate a vibrant social media community, primed to support your commercial and crowdfunding projects. Topics covered in the workshop include:

  • 7 simple content generation and management tools
  • The 3 month Social Growth Strategy
  • Defining and sharing your creative voice
  • Stoke/Strike/Quench: how to make the most out of the 3 phases of your crowdfunding campaign
  • Creating your Evangelist Team: how to seed super-fans

What others are saying about this workshop:

"Well-organized, thorough, eloquent speaker on the subject of social media! Jaimy knows what she's talking about and has more real-world experience on the subject than I've ever encountered. Truly impressive. Could not see this being led by anyone else!" -Ioanna

"This was an excellent introduction to the world of social media in the filmic context, and it gave me a realistic idea of what crowdfunding might mean." -Isaac

"So focused. Knowledgeable. Fast!" -Diane

"Very knowledgeable and so willingly shares this knowledge. She is an excellent communicator in terms of explaining all the elements of the course and very well spoken overall. Seems to still be genuinely passionate about her work and you can see she sincerely wishes to pass on this knowledge to her workshop participants." -Margot

Workshop Details: 

Date: Tuesday, May 26th, 2015

Time:  6:30 pm – 9:30pm EDT

Webinar link and details will be emailed 24 hours prior to event

System Requirements: click here for more info

Registration:

$25 for NCFA members or Raindance Canada members

$30 for non-members

>>> Register here <<<

 

Webinar Presenter

jaimy warner 150x150 - Webinar (May 26, 2015): Social Media & Crowdfunding Toolkit IntensiveThis webinar is presented by Jaimy Warner, Executive Director of Raindance Canada, a non-profit film training and networking organization that works to support and promote independent filmmakers, as well as an NCFA Crowdfunding Ambassador. Raindance provides filmmaking workshops, networking events, and career development opportunities for new and emerging filmmakers worldwide. Under the banner of The Social Smiths, Jaimy's crowdfunding and social media management company, she recently raised over $41,000 for the Geek & Sundry web series LARPs: The Series. Jaimy can be found on Twitter @JaimyWarner or @SocialSmithies.

Webinar Facilitator

sunny shao ncfa 150x150 - Webinar (May 26, 2015): Social Media & Crowdfunding Toolkit Intensive

Sunny Shao is an Advisor at the National Crowdfunding Association of Canada (NCFA Canada) and also an Independent Consultant focussed on marketing strategy and fundraising, financing, and crowdfunding projects for new ventures. She graduated from the MBA program at Schulich School of Business at York University last year and and has been involved with NCFA Canada since January 2013. Sunny can be found on Twitter @explicitivity.

 

About Raindance Canada

rd toronto logo horizontal 300x100 - Webinar (May 26, 2015): Social Media & Crowdfunding Toolkit IntensiveRaindance Canada is the local chapter of Raindance International, a non-profit film training and networking organization that works to support and promote independent filmmakers around the world. Raindance is also the founder of the Raindance Film Festival and The British Independent Film Awards. Currently Raindance operates 11 filmmaking hubs internationally, and is home to the Raindance International Film Festival - Europe's largest and longest running independent film festival. For more information please visit: www.raindance.org/toronto.

About The Social Smiths

The Socanvil1 transparent 300x300 - Webinar (May 26, 2015): Social Media & Crowdfunding Toolkit Intensiveial Smiths is a data-driven social media and crowdfunding management company that creates strategic opportunities for Brands, Businesses, and Creatives to build meaningful relationships with online audiences. The Social Smiths have developed social solutions for Raindance Canada, Centre for Inquiry Canada, LARPs: The Series, and consulted on several dozen crowdfunding campaigns. For more information please visit: www.thesocialsmiths.com

About NCFA Canada

NCFA logo 200 - Webinar (May 26, 2015): Social Media & Crowdfunding Toolkit IntensiveThe National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada crowdfunding hub providing education, advocacy and networking opportunities in the rapidly evolving crowdfunding industry. NCFA Canada is a community-based, membership-driven entity that was formed at the grass roots level to fill a national need in the market place.  For more information please visit the website:  ncfacanada.org

>>> Click Here to Register <<<

 

Located in the Toronto / GTA area? Check out our Summer Kickoff Networking Event on May 28, co-hosted with Crowdmatrix and Extreme Innovations on the EVP Rooftop Patio.

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