A global view of how consumer behavior is changing amid COVID-19

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McKinsey & Company | April 2020

global view of consumer sentiment - A global view of how consumer behavior is changing amid COVID-19While optimism, income impact, and spending intent are changing dramatically worldwide, global consumers are adopting new behaviors as the world shelters in place.

As governments and organizations continue to work toward containing COVID-19 and stemming the growing humanitarian toll it is exacting, consumers globally are feeling its economic effects. European countries are the least optimistic, while China stands out as the most optimistic country, having been the first to weather the worst of the pandemic’s effects. As countries move through the contagion curve, there are pockets of increasing spending even as consumers universally pull back on discretionary spending. Online buying has jumped almost everywhere, but that shift has not come close to offsetting the overall reduction in spending.

Our global survey series across 38 countries is continuing to track consumer sentiment through the crisis. The following exhibits focus on a subset of 12 core countries, selected due to their economic significance and the impact that COVID-19 has had on their populations.

Since mid-March, McKinsey has fielded consumer surveys, now in 38 countries around the globe, to understand the impact of COVID-19 on consumer sentiment and stated behavior. Surveys are conducted online and repeated weekly or bi-weekly depending on the region. Results are weighted on a country basis for representative balance of age and income/socioeconomic status.

See:

 

Global Consumer spending and Sentiment by Country

Pockets of optimism remain across the globe, driving expectations of increased spending in some regions.

Covid consumer sentiment by country - A global view of how consumer behavior is changing amid COVID-19

 

Canadian Consumer Sentiment on Canada's Economic Recovery outlook after COID-19

Canadian sentiment impact Covid 19 - A global view of how consumer behavior is changing amid COVID-19

View impact of COVID-19 on Canada's Consumer Sentiment -> here

View more detailed country by country comparisons -> here

 


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share save 171 16 - A global view of how consumer behavior is changing amid COVID-19