BDC | Nov 2013

Overview:

Consumers are increasingly concerned about how their choices impact the environment, their local community and their own well-being. As such, they expect companies to be greener and more ethical, and to provide healthier, more "Canadian" products and services. Find out how your company can capitalize on these emerging consumer trends.

Today 3 trends characterize this shift and offer rich opportunities for entrepreneurs:  (1) Environmental and Social Concerns; (2) The 'Made in Canada' Advantage; (3) Health Consciousness.

The Opportunity...

• Reorient products, services and business practices in line with the socially-conscious consumer.
• Try to back up marketing claims with independent certification.  Claims with no backing can generate mistrust.
• Make ecological, local and health concerns an integral part of your supply chain, R&D, etc..

Check out the deck hosted on the BDC website --> Now

The National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada crowdfunding hub providing education, advocacy and networking opportunities in the rapidly evolving crowdfunding industry. NCFA Canada is a community-based, membership-driven entity that was formed at the grass roots level to fill a national need in the market place. Join our growing network of industry stakeholders, fundraisers and investors. Increase your organization’s profile and gain access to a dynamic group of industry front runners. Learn more About Us | Prezi or contact us at casano@ncfacanada.org.