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Benefits of Including Videos in Your SEO Strategy

Oct 21, 2022

Video marketing and seo - Benefits of Including Videos in Your SEO Strategy

Image: Unsplash/Austin Distel

Video content gives more value to your page. Due to their effectiveness, many marketers rely on video content to promote their brands. Currently, video can strengthen your digital presence and can be leveraged to enhance your marketing efforts. For better results, many digital marketing strategists incorporate video with SEO, delivering amazing results.

Video contents are the best way to motivate an audience by connecting them emotionally. They leave a strong impression in the audience's head, and that leads to brand awareness. They deliver the right messages to the targeted audience, and finally, they boost the SEO by improving the rank in the search engine result pages. Due to these amazing features, video content has become an integral part of a successful SEO campaign.

Various search engines like Google, Yahoo, and Bing have emphasized video content more than conventional content. It is essential to learn about the best video content marketing strategies that can truly contribute to digital marketing strategy. Due to such popularity, various social media platforms now emphasize video content rather than image and texts. Today, the audience would like to watch a how-to or introductory video rather than go through a long blog. This is what pushes marketers to infuse video content into their SEO campaigns.

Advantages of including video content in the SEO strategy for your business 

Since video contents are high in popularity, it is quite interesting to know the advantages of including them in SEO. Some of the advantages are mentioned below.

1. Help you reach the top position in SERP

Google, the biggest and most popular search engine in the world, prioritizes what the searchers want. It keeps updating its algorithm according to the trend. It delivers what the users want, and its popularity is increasing day by day. So, it has taken note that the video can engage with the maximum audience, which is why it places video files on top rather than the text.

Google is the parent company of YouTube. This is the second most popular search engine and the biggest video-sharing platform in the globe. Due to that, it also emphasizes the videos uploaded to this platform, which is what SEO strategists want. As a result, videos highly populate the first page of results.

Publishing a video means you are going to enhance brand awareness. When there is more traffic to your website, the search engine will notice that and let your ranking improve. Almost every video that is visible in the SERP comes from YouTube. So, it is quite interesting to upload the video on YouTube and promote that on various social media platforms to drive more traffic. YouTube presence is closely integrated with the search engine ranking, and as soon as your video gets a higher rank on YouTube, the SEO ranking also gets improved parallel. So, pick the keywords you want to rank on the search engine and determine which keywords are linked to videos in SERP, and then you can switch to YouTube to optimize your entrant for the keyword.

2. Build brand awareness with your video content 

Video has a special contribution to enhancing brand awareness. To achieve this feat, you should prepare the video to pull more traffic and educate them regarding the brand and the features of the product it produces. The audience takes brand videos very seriously. Though these types of videos may not boost the sales of the products immediately when they watch these videos, they will think twice before making their purchasing decision. You can create and edit powerful videos accordingly for your brand using an online video editor.

3. Harness the power of YouTube

YouTube is the largest video-sharing platform and the second-largest search engine in the world. It has billions of users who spend billions of hours watching videos on this platform. So, making a video and uploading that on YouTube would boost your ranking on various search engines.

According to experts, users upload 35 hours of data per second on YouTube. To get attention, you have to make the videos in such a way that they can truly meet the user's requirements. Videos should be great and filled with information, entertainment and humor. The combination of these three will surely make your video popular and keep you apart from the rest.

5 Ways to optimize videos on YouTube

Since YouTube has huge potential to elevate brand awareness, it is essential to know how to harness this power. Here are the tips that help to optimize the videos on YouTube.

  • Make the video titles like search titles and incorporate a keyword into them.
  • Perfectly note any relevant keywords when you upload the video.
  • Create a meta description according to the page. It helps to let the viewers know about your video when they search for it.
  • Use the video transcript that helps to build the captions along with functions because the page copy is related to the search engines.
  • Implementing these technical details can rightly meet your needs, and it will truly inspire you to make the videos popular.

5. You can use social media for better outreach

Digital marketers know that SEO is not limited to specific search engines like Google, Yahoo, and Bing. Rather, social media platforms like Facebook, Twitter, and Instagram are being used by users to get specific search details. This is the reason marketers recommend making videos for this platform and popularizing them with larger audiences. Studies also reveal social media and their contribution to search results.

Organic social media marketing has become more challenging because many social media platforms optimize their algorithms and make sure that your post only reaches 7% of the audience. Only video is capable of beating this phenomenon because the more you watch the video, it will reach the maximum, and the radius spreads larger than before.

Studies reveal that native videos continue to perform better than any other content type, especially on these social media platforms. They continue to emphasize these video contents and inspire marketers to invest in the video content rather than the text and images. If you are not incorporating videos into the SEO, you will miss a great chance to reach a larger audience.

Tips to optimize the video for the social media

  • Optimize the caption, make sure it is catchy, and offer users a prompt view. Best captions should be short and mixed with trendy hashtags related to the topic, and they will create immediate interest from the audience.
  • Try to be authentic because high-gloss videos have their place, but you should prepare acceptable and believable videos for the audience. You need to showcase the brand features in the videos to owe the viewers.
  • Maximum social media users prefer to watch videos without sound. Therefore, it is recommended to transcribe the video and upload custom captions to build the content. In this way, the video will be accepted without any videos.

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Over to you 

Video has large potential and capably delivers an outstanding result. When the video is incorporated with SEO, it will be easy to achieve the business goals. These are the advantages of getting when the video is incorporated with SEO.


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