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Canada’s Stablecoin Race Enters Critical Phase

Stablecoin Research | Sep 23, 2025

Stablecoin research key highlights EY Parthenon Sep 2025

Image: Stablecoin Survey Research Highlights (EY Parthenon Sep 2025)

EY-Parthenon Research:  Corporates and Banks Eye Stablecoins for Cost Savings, Efficiency, and Competitive Edge

On September 15, 2025, EY-Parthenon released its latest stablecoin survey results, "Stablecoins: Adoption, Optimism, and Regulatory Clarity" (download 31 page PDF), covering 350 executives from corporates and financial institutions across the US, EMEA and other regions.  Research takeaways confirm adoption is picking up speed, supposed by regulatory clarity by the GENIUS Act, recently signed into law.

Stablecoin Adoption Gains Momentum

  • 13% of organizations have already used stablecoins
  • 23% of financial institutions
  • 8% of corporates
  • Professional services leads current usage at 23% followed by financial services at 21% and technology at 17%
  • Among non-users, 54% expect to adopt stablecoins within six to twelve months

See:  Amazon and Walmart Exploring Merchant-Led Stablecoins

Why is this happening?  Approval of the U.S. GENIUS Act is a regulatory catalyst.  Further, pilots are proving real value and corporate treasurers are under pressure to improve efficiency.  The thinking is that organizations delaying adoption risk losing ground to competitors who are moving forward and benefiting from the lower cost and faster transactions of stablecoin technologies.

Cost Savings Strengthen Use Case

  • 41% of corporates already using stablecoins report more than 10% savings on cross border transactions
  • 67% of professional services firms report saving between 10% and 20%
  • Mid sized companies between $500M USD and $1B USD in revenue report savings of 10% to 20%
  • Almost three quarters of corporates expect to realize savings of at least 10%

Why is everyone saving money by using stablecoins?  The reason is straightforward. Traditional cross border payments involve multiple intermediaries, each adding fees and time. Stablecoins bypass these frictions and settles instantly, so the cost savings are structural (not incremental). For fintech providers, there's a growing opportunity to provide integration and risk management tools to help corporates adopt/use stablecoins and measure their effectiveness.

Cross Border Payments Most Popular Use Case

  • 62% use stablecoins to pay suppliers and 53% accept cross border payments from partners
  • 77% of corporate users rank paying suppliers ranks as the top use case, followed by 52% cheaper transaction costs, 45% faster settlement times, and 34% indicate 24 hour liquidity
  • Consumer adoption is also gaining traction with 44% of users already accepting customer payments in stablecoins

See:  VoPay Unlocks Real-Time Wallet Payouts and Global Reach

The reality is that we live and function in a global economy where delays can disrupt supply chains, so it's not surprising that corporates will adopt stablecoins for faster and more streamlined and predictable settlement solutions.  This means that stablecoin adoption will likely strong and swift among B2B supplier and trade finance flows before expanding more widely into consumer payments.

Regulation is the Biggest Barrier

  • 73% of survey responders say that regulatory uncertainty is the leading concern (strongest in Asia at 81% and Europe at 79%)
  • 38% cite accounting and tax clarity as the second barrier
  • Limited banking support is also holding back adoption, especially in Europe where 51% of corporates identify it as a challenge

In Canada, regulatory inaction is catching up with market momentum.  On September 19, 2025, regulators like OSFI have warned the Prime Minister Mark Carney that Canada should accelerate federal stablecoin rules to avoid falling behind global peers. The Bank of Canada has echoed this call, saying stablecoins should be as safe and stable as the balance in your bank account. OSFI is already drafting a new framework to regulate stablecoin issuers, while domestic momentum is building as Tetra Digital Group secured $10M from Canadian banks and fintechs to launch a CAD stablecoin in 2026. Observers including investor John Ruffolo warn in his Looming Stablecoin Storm substack that without clear domestic rules, Canada risks ceding innovation, competitiveness and monetary sovereignty to jurisdictions that move faster.

See:  Stablecoins Are Growing Faster Than You Think

Canadian corporates and fintechs need to plan not just for current global trends, but for a new local regulatory stablecoin framework.  Firms are advised to engage with policymakers to create the right environment, build compliance ready infrastructure now and position for interoperability with USD pegged tokens and domestic stablecoin initiatives.Waiting could result in higher compliance costs, restricted access, and eventually a decline in market share.

Banks and Financial Institutions Preparing to Scale

  • Only 15% of financial institutions currently offer stablecoin services but 57% are actively exploring entry
  • The top planned offerings are on and off ramps and wallet infrastructure, each at 56%. Nearly half plan to monetize through transaction based fees
  • By 2030 financial institutions expect stablecoins to account for between 5% and 10% of global payments, representing approx $2.1T USD and $4.2T USD annually

Bottom line is banks understand that clients will demand stablecoin services and that failure to provide them risks their disintermediation. There's an intensifying race between traditional institutions and fintech challengers to capture stablecoin transaction flows.

Integration Challenges Will Drive Partnerships

  • 41% of corporates believe they can integrate stablecoins with moderate effort while 36% expect major systems changes
  • About 70% say they would be more willing to adopt if stablecoins were integrated directly into ERP systems
  • Corporates prefer to adopt through their existing banks, with 63% identifying financial partners as their preferred channel and 68% citing banks as their preferred issuers
  • On the institutional side 79% plan to rely on third parties for infrastructure

See:  Stablecoin Payments Have Wings – Are You Ready?

Hybrid build and partner strategy. Corporates are demanding trust and compliance, while financial institutions know they cannot deliver the full stack alone. This means that partnerships between fintechs, banks and technology providers will determine how quickly stablecoin adoption scales.

Outlook

Stablecoins are moving from pilot projects into enterprise strategy. Corporates see real cost savings and competitive advantage, while financial institutions are preparing to build services at scale to meet client demand. Regulation is beginning to catch up, led by the GENIUS Act in the US, but the global landscape is unbalanced while Canada’s fintech ecosystem is calling on the federal government to create and regulate a stablecoin framework to remain aligned and competitive.


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