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Canadian Businesses Push Tech Enhanced Realities

The Globe and Mail | | Feb 9, 2023

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During a recent visit to her hairdresser in Toronto, Iliana Oris Valiente had a chance meeting with a colleague located in Germany, at her company’s U.S. headquarters in San Francisco.

  • Say What?  Here’s the backstory: In the hairdresser’s chair, Ms. Valiente, managing director and innovation lead at Accenture Canada, slipped on a virtual-reality (VR) headset she had in her purse. “That’s the thing about our metaverse: You can run into anyone from anywhere.”
    • She then logged into Accenture’s metaverse and teleported her avatar to the digital replica of the company’s San Francisco offices.
    • While ‘there,’ she bumped into the German employee, who also happened to be touring that part of the metaverse.

See:  CB Insights: Metaverse stack and companies making it a reality

  • Tech enhanced reality:  At a time when many companies are still figuring out how to transition their pandemic-era, work-from-home teams into permanently remote or hybrid work force models, others are increasingly expanding the boundaries of their workplaces with technology-enhanced realities (see: Chamber Canadian businesses)
    • These digital pioneers are equipping their employees with smart glasses designed to transport users into a digital universe. Whether they’re in a VR, augmented reality (AR), mixed reality (MR) or extended reality (XR) platform, they could, respectively,
      • be fully immersed in a programmed world
      • have synthetic images and data layered onto a real-time environment, or
      • experience a merger of real and digital objects and people.
      • They could include visualizing industrial design in digitized 3D, or collaborating with remote team members as avatars gathered in a virtual space.
      • They might also be conducting predictive maintenance – where analyses of historical and current, real-time data trigger service alerts – using “digital twins” or digital replicas of places or objects such as factories, airplanes and ships.
    • Growing interest and opportunities:  French research firm ReportLinker sees the extended-reality market, which was valued at US$25.84-billion in 2020, soaring to a value of close to US$400-billion by 2026.  By that same year, one out of every four people are expected to spend at least an hour a day in the metaverse, according to research firm Gartner Inc., in Stamford, Conn

See: Aftermath Islands Metaverse Launches Events Pavilion with Over 1.1 Million Player-Generated Resource Pack NFTs

“We were having an issue with our panning machine,” recalls Mr. Pinsky, whose company makes high-end chocolates and confections. “So (the representative) took out these goggles from his briefcase and reached out to a technical adviser in Belgium, who walked him through the settings of the machine. Within an hour the machine was performing as it was supposed to.  “I was completely amazed.”

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NCFA Jan 2018 resize - Canadian Businesses Push Tech Enhanced RealitiesThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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