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Donald Trump gets into crowdfunding

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CNN Money  |  By May 7, 2013: 3:57 PM ET

Donald Trump - Donald Trump gets into crowdfunding

The Donald is willing to fund anything (literally).

FORTUNE -- Donald Trump is putting his stamp of approval, but not his name, on a new crowdfunding platform that is scheduled to launch tomorrow. He's also an investor in the site, and each week will personally contribute to one or more projects that strike his fancy.

It's called FundAnything, and was the brainchild of The Learning Annex founder Bill Zanker.

"People in tech and some Brooklyn hipsters know about crowdfunding, but it hasn't been brought to the masses yet," Zanker explains. "This is a very big idea -- like eBay or online dating -- and we're just in the beginning stages."

In many ways, FundAnything resembles existing crowdfunding platforms like Kickstarter and Indiegogo. It offers users a way to raise money from other users, and takes a matchmaking commission (5% for fully-funded projects, 9% for projects that don't meet their goal). What's different, however, is that FundAnything neither screens projects nor has any real exclusions. For example, FundAnything projects could include tech inventions, new uniforms for a school sports team, helping out someone with a medical emergency, etc.

The other difference is Trump's involvement. Not only will he personally back new projects each week -- tomorrow he'll unveil the recipients of his first personal investments --  but he'll also promote those choices via his Twitter feed (which currently has 2.2 million followers).

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