David Durand, Advisor, Innovation and Advocacy
September 9th, 2020
David Durand, LL.L., B.Sc. chem., – Founder and Managing Partner of Durand Lawyers – Lawyer (Québec)[...]
Entrepreneurs who use Utility Tokens to reduce CAC (Customer Acquisition Cost) will create the most valuable Security Tokens
Daily Fintech | | Apr 13, 2019
This post is an update to the chapter on Investing in Utility Tokens in The Blockchain Economy digital book.
This post describes:
- The SEC rules governing Utility Tokens.
- Laws change over time and vary by jurisdiction.
- Four reasons why other jurisdictions will probably follow the SEC rules.
- Utility Tokens can be used to improve CAC/LTV, which is a critical metric driving valuation.
- Invest in Security Tokens of ventures that offer great Utility Tokens.
- Two ways that a Utility Token is different from a traditional crowdsale.
- The future cryptocurrency landscape will have 4 different types of assets.
See: A Regulation Revolution In Financial Services
The SEC rules governing Utility Tokens
The SEC rules were analysed in Ilias Louis Hatzis’s Daily Fintech post on Monday. For convenience the key rules (defined in a No Action letter for the Utility Token of a company called TJK) are copied below:
- “Token holders won’t be granted an ownership stake in the company.
- Any funds raised from the token sale will not be used develop the platform or app.
- When the tokens are sold, they must be usable immediately for their intended functionality.
- Transfers of the TKJ tokens are restricted only to TKJ wallets. External wallets are not allowed.
- TKJ tokens will be priced at 1 USD per token. Each token will essentially function as a pre-paid coupon for TurnKey’s air charter services. If TurnKey wants to buy back the token (coupon), it must do so at a discount (less than 1 USD).
- The token must be marketed in a way that emphasizes its functionality, and not its potential to increase in value, over time.”
Laws change over time and vary by jurisdiction
The Legacy Finance world has Debt and Equity. The Blockchain Economy has Utility and Security Tokens. You can tokenise Debt (just like you can tokenise Equity or any other asset) but that does not change the fundamental characteristic of that asset.
See: The Security Token Field – The Next Step After the ICO Annihilation?
Debt is illegal in Islamic Finance (for more please read this). There are workarounds that dress up debt to look like equity, just like there are workarounds that ICOs used to dress up a security to make it look like a utility token. This perspective is useful when you look at the legality of Security vs Utility tokens ie laws change over time and vary by jurisdiction.
Four reasons why other jurisdictions will probably follow the SEC rules
Yes, the SEC only has jurisdiction over one market – America, but here are the four reasons why other jurisdictions will probably follow the SEC rules:
- America is still the biggest single market.
- SEC is known as a tough regulator that is not afraid to take cross border action.
- SEC has defined some clear rules. So entrepreneurs can plan around these rules.
- There is no single regulatory market in Asia, which is the growth engine of the 21st century.
There will be minor markets that differentiate by being easier on Utility Tokens, but unless they also offer a large investor pool, that will be “noise on the line”. Europe’s legislation/regulation will be interesting to watch. Unless Europe takes a differentiated position soon, the market will follow the SEC rules.
Utility Tokens can be used to improve CAC/LTV, which is a critical metric driving valuation
CAC/LTV = Customer Acquisition Cost/Life Time Value.
You can use this to evaluate the value of both Banks and Fintechs, as we described in this post from 2015. In fact just about any company can be evaluated using CAC/LTV.
Both CAC and LTV are complex in their own right, but it is the interaction between the two that is so often confusing or difficult.
Customer Acquisition Cost (CAC) is the metric to evaluate Marketing efficiency.
See: TokenFunder announces Canada’s first Security Token Exempt Market Dealer
Churn is the kryptonite of Superman Marketing. The problem with Churn it is not directly under the control of Marketing. This is where Product is key. Another way of saying Churn is “if customers think the product sucks, all that expensive Marketing is wasted”. Churn means customers cancel the service and then Marketing have to win new customers, which is far more expensive than retaining them.
Life Time Value is not static. LTV is all about getting the balance right between cross selling, upselling and low churn – too much selling to customers may increase churn. If LTV goes down, you have to reduce CAC. Product strategy, pricing, marketing, customer service all have to be in alignment.
The story of Banking in the 20th century can be summed up as Low Churn. We are statistically more likely to get divorced than change banks. There was no point in changing Banks, because the difference between banks was marginal. The Fintech disruption changes that. Now customers have more real choice and regulation is seeking to protect consumers from lock-in strategies that make it hard for them to switch.
Crowdsales are a great way for companies to sell a service aka reduce CAC. It is Internet Marketing 101. Crowdsales have been around for a while, but Utility Tokens enable Crowdsales on steroids.
Two ways that a Utility Token is different from a traditional crowdsale.
- The buyer has the comfort that if they no longer want to use the service they can sell their Utility Tokens. If everybody wants to sell their Utility Tokens because their service is no good, token holders will lose. If the service is great but the token holder’s life situation changes they can sell their Utility Tokens.
- The buyer feels more committed to the success of the venture. Some of that commitment is psychological and some of it is quite practical. A Utility Token is like a Loyalty Coin (more than it is like a Security) but it is a Loyalty Coin with some fungibility (you can sell it for cash if the venture/service is a success and demand exceeds supply).
Continue to the full article --> here
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Read More
Read More
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Read More
Read More
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Read More
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Read More
Read More
Edelman | Feb 17, 2021 Canada is facing a crisis in leadership This year, after months of unprecedented disaster and turbulence – including the COVID-19 pandemic, economic crisis, the global outcry over systemic racism and political instability – the findings reveal widespread misinformation and mistrust of societal leaders in Canada. See: Future Market Dynamics Part 3 – data sharing, trust and a world of choice In fact, 50% of respondents worry that business leaders are purposely trying to mislead them, and 46% believe the same about government leaders – this is a wake-up call for leaders, who need to take action to build trust amongst their stakeholders, or risk falling behind. Spring trust bubble bursts with no institution remaining in the trusted category In the Spring, business, government and NGOs all saw a spike in trust, moving them into the trusted category among the Canadian general population. Since then, the trust bubble has burst, with all institutions giving back most (if not all) of the gains they saw and returning to the neutral zone. Government saw the biggest increase in the Spring with a 20-point increase; however, despite declining 11 points in the past six months, government remains the most ...
Read More
Read More
Be[in]crypto | David Lucatch | March 2, 2021 In Brief COVID-19 has changed the very fabric of our world and how we live our daily lives. The use cases of user-controlled digital credentials are nearly limitless. We must continue to support regulation like GDPR in the EU, CCPA in California, PEPIDA in Canada, and others. It’s no secret that COVID-19 has changed the very fabric of our world and how we live our daily lives. For example, consumer online spending with US retailers increased 44% in 2020, compared to 2019, according to the latest Digital Commerce 360 analysis. International tourist arrivals declined by 74% (roughly one billion fewer trips) in 2020, compared to the previous year, making it “the worst year in tourism history.” Plus, 29% of polled working professionals said they would quit their jobs if they couldn’t continue working remotely, as the world begins to reopen. All of these changes will impact the way that business is done moving forward. They will push organizations to closely consider the vulnerabilities of their current online and on-premise privacy and data management policies and procedures. See: Digital transformation: 9 emerging roles you need on your team The internet has always been ...
Read More
Read More
Betakit | Meagan Simpson | March 2, 2021 Payments Canada has selected its second solution provider for the country’s upcoming real-time payments system. Interac Corp. has been selected as the exchange solution provider for the Real-Time Rail (RTR). Expected to launch in 2022, RTR consists of two components: a clearing and settlement component and an exchange component. Mastercard-owned Vocalink was selected last year to operate the settlement component. A real-time payment system designed to modernize Canada’s core payments infrastructure, RTR will allow for payments to be sent and received within seconds. The system will be operated by Payments Canada and regulated by the Bank of Canada. The idea behind RTR is to create a payment system that is fast, secure, and flexible, to allow for innovation. See: Revolut to roll out QR code payments for business customers in 25 countries Interac might be considered a natural choice for Payments Canada to work with when it comes to building the exchange. Interac is set to use the already-existing technology behind its Interac e-Transfer service to build the exchange component of Canada’s RTR. Interac e-Transfer is currently used by millions of Canadians daily and connects to almost 300 financial institutions in the ...
Read More
Read More
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Read More
Read More
KABN (LQID) | Cara Buckspan | March 1, 2021 Liquid Avatar name and symbol change better reflects Company's corporate branding TORONTO, ON / ACCESSWIRE / March 1, 2021 / KABN Systems NA Holdings Corp. (CSE:KABN)("KABN" or the "Company") is pleased to announce that it has changed its name from KABN Systems NA Holdings Corp. to Liquid Avatar Technologies Inc. (www.liquidavatartechnologies.com) and its ticker symbol from KABN to LQID. Subject to approval by the Canadian Securities Exchange (the "CSE"), the Company expects the name and symbol change to take effect for trading purposes on March 3, 2021 when its common shares will begin trading on the CSE under the new name, CUSIP number and new ticker symbol. On February 18, 2021, the Company launched the first phase of its flagship product, the Liquid Avatar (www.liquidavatar.com) app in the Apple Store and Google Play. Like search, online communications and browser usage, digital identity is addressable to up to 100% of the online market and is a very early-stage market opportunity, with the potential to reach up to 400 Million people in North America and over 5 Billion people online globally. See: KABN North America Launches Liquid Avatar App in the Apple Store and ...
Read More
Read More
Bull Blockchain Law LLP via Mondaq| Andrew Bull and Tyler Harttraft | Feb 22, 2021 In broad terms, which legislative and regulatory provisions govern virtual currencies in your jurisdiction? In the United States, federal and state regulations and laws govern virtual currencies. While the US Congress has proposed federal legislation over the last two years, Congress has yet to pass any form of legislation directly addressing virtual currencies. Instead, governmental agencies – such as the Securities and Exchange Commission (SEC), the Commodity Futures Trading Commission (CFTC), the Office of the Comptroller of the Currency and the Financial Crimes Enforcement Network (FinCEN) – provide guidance through reports and administrative decisions. See: Lagarde Says Her ‘Hunch’ Is That ECB Will Adopt Digital Currency Additionally, US federal courts continually create precedent by applying traditional authoritative statutes through judicial determinations regarding virtual currencies. Overall, a significant portion of the regulatory provisions governing virtual currencies in the United States are from: guidance released by a governmental agency; case-by-case administrative decisions by a governmental agency; and federal and state court rulings. Which legislative and regulatory provisions govern entities that provide services relating to virtual currencies? Must they be registered or licensed by a regulatory authority? Companies ...
Read More
Read More
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