Michelle Beyo, Advisor, Payments and Financial Inclusivity
July 17th, 2020
Michelle Beyo is Founder & CEO of Finavator INC, Money2020 RiseUp Alumni, Women in Payments Glob[...]
Entrepreneurs who use Utility Tokens to reduce CAC (Customer Acquisition Cost) will create the most valuable Security Tokens
Daily Fintech | | Apr 13, 2019
This post is an update to the chapter on Investing in Utility Tokens in The Blockchain Economy digital book.
This post describes:
- The SEC rules governing Utility Tokens.
- Laws change over time and vary by jurisdiction.
- Four reasons why other jurisdictions will probably follow the SEC rules.
- Utility Tokens can be used to improve CAC/LTV, which is a critical metric driving valuation.
- Invest in Security Tokens of ventures that offer great Utility Tokens.
- Two ways that a Utility Token is different from a traditional crowdsale.
- The future cryptocurrency landscape will have 4 different types of assets.
See: A Regulation Revolution In Financial Services
The SEC rules governing Utility Tokens
The SEC rules were analysed in Ilias Louis Hatzis’s Daily Fintech post on Monday. For convenience the key rules (defined in a No Action letter for the Utility Token of a company called TJK) are copied below:
- “Token holders won’t be granted an ownership stake in the company.
- Any funds raised from the token sale will not be used develop the platform or app.
- When the tokens are sold, they must be usable immediately for their intended functionality.
- Transfers of the TKJ tokens are restricted only to TKJ wallets. External wallets are not allowed.
- TKJ tokens will be priced at 1 USD per token. Each token will essentially function as a pre-paid coupon for TurnKey’s air charter services. If TurnKey wants to buy back the token (coupon), it must do so at a discount (less than 1 USD).
- The token must be marketed in a way that emphasizes its functionality, and not its potential to increase in value, over time.”
Laws change over time and vary by jurisdiction
The Legacy Finance world has Debt and Equity. The Blockchain Economy has Utility and Security Tokens. You can tokenise Debt (just like you can tokenise Equity or any other asset) but that does not change the fundamental characteristic of that asset.
See: The Security Token Field – The Next Step After the ICO Annihilation?
Debt is illegal in Islamic Finance (for more please read this). There are workarounds that dress up debt to look like equity, just like there are workarounds that ICOs used to dress up a security to make it look like a utility token. This perspective is useful when you look at the legality of Security vs Utility tokens ie laws change over time and vary by jurisdiction.
Four reasons why other jurisdictions will probably follow the SEC rules
Yes, the SEC only has jurisdiction over one market – America, but here are the four reasons why other jurisdictions will probably follow the SEC rules:
- America is still the biggest single market.
- SEC is known as a tough regulator that is not afraid to take cross border action.
- SEC has defined some clear rules. So entrepreneurs can plan around these rules.
- There is no single regulatory market in Asia, which is the growth engine of the 21st century.
There will be minor markets that differentiate by being easier on Utility Tokens, but unless they also offer a large investor pool, that will be “noise on the line”. Europe’s legislation/regulation will be interesting to watch. Unless Europe takes a differentiated position soon, the market will follow the SEC rules.
Utility Tokens can be used to improve CAC/LTV, which is a critical metric driving valuation
CAC/LTV = Customer Acquisition Cost/Life Time Value.
You can use this to evaluate the value of both Banks and Fintechs, as we described in this post from 2015. In fact just about any company can be evaluated using CAC/LTV.
Both CAC and LTV are complex in their own right, but it is the interaction between the two that is so often confusing or difficult.
Customer Acquisition Cost (CAC) is the metric to evaluate Marketing efficiency.
See: TokenFunder announces Canada’s first Security Token Exempt Market Dealer
Churn is the kryptonite of Superman Marketing. The problem with Churn it is not directly under the control of Marketing. This is where Product is key. Another way of saying Churn is “if customers think the product sucks, all that expensive Marketing is wasted”. Churn means customers cancel the service and then Marketing have to win new customers, which is far more expensive than retaining them.
Life Time Value is not static. LTV is all about getting the balance right between cross selling, upselling and low churn – too much selling to customers may increase churn. If LTV goes down, you have to reduce CAC. Product strategy, pricing, marketing, customer service all have to be in alignment.
The story of Banking in the 20th century can be summed up as Low Churn. We are statistically more likely to get divorced than change banks. There was no point in changing Banks, because the difference between banks was marginal. The Fintech disruption changes that. Now customers have more real choice and regulation is seeking to protect consumers from lock-in strategies that make it hard for them to switch.
Crowdsales are a great way for companies to sell a service aka reduce CAC. It is Internet Marketing 101. Crowdsales have been around for a while, but Utility Tokens enable Crowdsales on steroids.
Two ways that a Utility Token is different from a traditional crowdsale.
- The buyer has the comfort that if they no longer want to use the service they can sell their Utility Tokens. If everybody wants to sell their Utility Tokens because their service is no good, token holders will lose. If the service is great but the token holder’s life situation changes they can sell their Utility Tokens.
- The buyer feels more committed to the success of the venture. Some of that commitment is psychological and some of it is quite practical. A Utility Token is like a Loyalty Coin (more than it is like a Security) but it is a Loyalty Coin with some fungibility (you can sell it for cash if the venture/service is a success and demand exceeds supply).
Continue to the full article --> here
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Read More
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Read More
Read More
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Read More
Read More
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Read More
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Read More
Read More
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Read More
Read More
NCFA Canada | Craig Asano | July 28, 2020 TORONTO, JUL 28, 2020 – The National Crowdfunding & Fintech Association of Canada (NCFA) today announced that Michelle Beyo, Founder and CEO of Finavator, has joined the Association`s growing Advisory Group to advise on the areas of payments and financial inclusivity. Michelle Beyo is Founder & CEO of Finavator INC, Money2020 RiseUp Alumni, WomeninPayments Global Console & Award Committee Member, FinTech Advisor, CPPO Member, Amazon Prime Docu-Series Associate Producer and Participate on season two of The Social Movement. Michelle started Finavator as she is passionate about payments & financial inclusion. Her background in Telecoms, E-commerce, Prepaid and Loyalty programs nurtures her passion for the world of tech. She has 20 years of extensive industry experience driving innovation across the retail and payments industry. Her most recent roles were as Chief Client Officer for a Blockchain startup focused on consent-based data sharing, Senior Director of Sales and Marketing at InComm, and Director of Loyalty Solutions for Aeroplan Division at International Marketing Company. Her company, Finavator (www.finavator.com), helps Enterprise and Fintech companies present their customers with innovative payment and digital services. Finavator's team has experience and expertise in Payments, Open Banking, Prepaid Solutions, ISO 20022, Challenger Banks, , Affiliate Marketing, Micro Loans, E-Commerce, ...
Read More
Read More
Crowdfund Insider | JD Alois | Jul 27, 2020 Seedrs has long been an innovator in the secondary market for crowdfunded securities. Today, the leading UK based crowdfunding platform is announcing variable pricing for its secondary market. Launched in 2017, Seedrs Secondary Market has continued to iterate and add new features and functionality. Of course, the biggest challenge is liquidity but that is something that should resolve itself over time as the platform grows and external issuers utilize the marketplace. According to a recent blog post, Seedrs July market volume saw levels return to their “pre-Revolut levels of trading.” Seedrs states that during the July opening, 907 share lots were sold worth £229,000. There were 456 buyers and 423 sellers trading in securities issued by 162 businesses at an average value per business of £1.4k. Seedrs reports that each seller made an average profit of £202. See: OSC LaunchPad approves TokenGX (Tokenfunder) for Secondary Trading of Digital Securities Variable pricing should make it easier for buyers and sellers to make a market by matching supply with demand more effectively. In an email, Seedrs founder and Chairman Jeff Lynn said variable pricing represents an “important milestone in our work to be ...
Read More
Read More
Sifted | Isabel Woodford | Jul 22, 2020 It's been a slow journey to get UK customers meaningful control of their bank data. Is the next phase of "open finance" the answer? It’s a noble task to want to help users control, access and utilise their financial data better. The problem is, users aren’t convinced they want a third-party poking their nose into their data, or if it’s really of much use to them. Here are their top four top takeaways about what it will take for open banking to take off, and why open finance is an important next step. 1) Success relies on building awareness The panellists agreed that one key obstacle to open banking so far has been a trust-gap; fuelled by poor communication around user-benefits. See: 3 examples of what open finance can do right now Roisin Levine referenced research that still shows “very, very low percentages” of people say they’re willing to share their data in exchange for “more personalised services.” She said these vague concepts are unhelpful and apps need to “explain this stuff…don’t use these big, high-level generic terms.” She recommended products leveraging open banking get more specific about the benefits to boost ...
Read More
Read More
The Finanser | Chris Skinner | July 21, 2020 I’ve seen a few big deals signed this month to get banks onto the cloud, such as National Australia Bank (NAB) switching to Microsoft’s Azure, and Deutsche Bank moving to the Google Cloud. McKinsey expect that cloud usage will rise from less than a quarter of banks business being cloud-based to anything between 40 and 90 per cent of banks’ workloads globally moving to the cloud over the next decade. Bankers believe coronavirus will accelerate that shift dramatically which is why companies like IBM made a big announcement of renewed Cloud for Financial Services offer yesterday. This is a development building on when Bank of America and IBM announced their collaborative efforts in creating the first public cloud specifically designed to address the requirements of financial services institutions late last year. See: 4 Digital Transformation Lessons that Banks Need to Learn from Covid-19 Bank of America’s Cathy Bessant, Chief Operations and Technology Officer at Bank of America described the new partnership with IBM as “one of the most important collaborations in the financial services industry cloud space. This industry-first platform will allow Bank of America to use the public cloud, putting data ...
Read More
Read More
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