Mahi Sall, Advisor, Fintech-Bank Partnerships, Payments and Financial Inclusivity
January 25th, 2023
Morningstar | Travis Miller, Tancrède Fulop, and Seth Sherwood | March 9, 2020
Companies today face unprecedented risks as stakeholders demand accountability and transparency in how corporations approach the environment; attend to the well-being of their workers, customers, and neighbors; and govern themselves in an ethical way.
To Morningstar, these factors—environmental, social, and governance—come down to the bedrock of investing: risk. A company that ignores these risks or commits a misstep could incur significant economic costs that jeopardize its ability to earn long-term, sustainable profits.
One way that investors can identify and manage the ESG-related risks in their portfolios is to understand how companies’ sustainable competitive advantages—or economic moats—have an impact on these risks.
This is the approach Morningstar’s equity research analysts take. They view ESG through the lenses of risk management and due diligence, considering:
The answers are varied and demonstrate that ESG issues often overlap. Here’s a look at the close relationship between economic moats and ESG risk and how these issues have manifested in various companies.
A company’s economic moat can take many forms. It can be built on high customer switching costs, network effect, cost advantage, intangible assets, and efficient scale. The Morningstar Economic Moat Rating—wide, narrow, or none—indicates the strength of a company’s sustainable competitive advantage and its ability to create long-term value for investors.
Economic moats and ESG risk tend to work together. Sustainalytics—a Morningstar research partner in which Morningstar holds a noncontrolling interest—rates companies’ exposure to ESG risks on a scale from Negligible to Severe. As demonstrated on the chart below, proportionally, more narrow- and wide-moat companies receive Medium, Low, or Negligible risk ratings from Sustainalytics than do firms without a moat.
Companies with economic moats tend to have a stronger foundation from which to manage ESG risk. For example, a wide-moat company with high customer switching costs might feel less of an economic impact than its no-moat peer if an ESG controversy arises. Similarly, a firm with good ESG risk management might have more capital—human, political, financial—to create an economic moat.
However, ESG-related risk—just like a company’s competitive advantage—is always in flux. Just as companies must adapt to protect their moats, companies also must adjust to changing ESG risks, such as new regulation, stakeholder demands, and technology. Warren Buffett’s famous quip, “Only when the tide goes out do you discover who’s been swimming naked,” also applies to ESG risk.
Companies that don’t adapt might skirt by in the short term, but over the long term, they can put investors in jeopardy with more risk or lower returns. How? By letting their sustainable competitive advantages erode. For example:
ESG-related risk can foretell changes in a company’s competitive advantage, which is why identifying a firm’s ESG risks is an important component of evaluating its moat.
Below, we will go through each component of E, S, and G and show how companies are managing, or mismanaging, their individual ESG risks and how these risks affect firms’ sustainable competitive advantages.
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