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Fig Financial: Canada’s First Digital Personal Loan Provider

Launch Release | Jul 10, 2024

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Fig Financial introduces a fully digital personal loan platform in Canada, with 10 second rapid approvals

With the launch of its services, Fig FinancialCanada's first fully digital personal loan provider—is changing the personal lending market with approachable online solutions. More than 9,000 Canadians have benefited from the company's over $135 million CAD in personal loan funding to date via various partnerships. Fig is now directly available to customers, offering a quicker, more transparent, and safe borrowing experience.


  • In as little as ten seconds, Fig Financial provides quick loan approvals. Unlike typical banks, where the application procedure can take days or weeks, this one can be finished in about ten minutes.
  • Users can easily apply for loans at any time and from any location thanks to the user-friendly, entirely digital application process. Flexible loan terms, payback plans, and amounts allow for customization to meet specific needs.

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  • Fig fills a significant void in the industry by offering straightforward, transparent and hidden-free information on loan terms.
  • The latest security protocols protect user's data.
  • The management team at Fig, led by CEO Francois Cote, has over 50 years of combined expertise in fintech and financial institutions. Fig's dedication to innovation and customer-focused solutions is emphasized by their experienced leadership.
  • With competitive interest rates starting as low as 12.99% right now. There are no early repayment penalties, so borrowers who pay off their loans early can save money on interest.

Francois Cote, CEO, Fig Financial:

“We are providing a true alternative to banks for every Canadian who needs better lending options. And we are doing what the banks won’t: making this experience entirely online. If you need to cover unexpected bills and expenses, make home improvements, or pay off your debt faster–whether it’s 3pm or 3am–Fig is available to you.”

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Interested in Partnering with Fig Financial to Unlock Revenue?

  • According to their website, partnering with Fig Financial gives companies an easy, API-first approach to monetise their existing clientele and draw in new ones.
  • Even for near-prime and non-prime consumers, Fig offers flexible lending alternatives thanks to its excellent approval rates and sizable balance sheet, which is supported by Fairstone Bank.
  • Automated decisioning, comprehensive servicing and collections, and referral fees on loans are all advantageous to partners.


With its quick, open, and safe digital platform, Fig is ready to compete in the sector and provide a strong alternative finance solution from traditional banking.

NCFA Jan 2018 resize - Fig Financial: Canada’s First Digital Personal Loan ProviderThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit:

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