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Fortune 100 & 500 Embrace Blockchain, Driving Onchain Growth

Report | Jun 25, 2024

Coinbase Jun 2024 State of Crypto Report - Fortune 100 & 500 Embrace Blockchain, Driving Onchain Growth

Image: Coinbase Jun 2024 State of Crypto Report

Insights from the Coinbase Report on Fortune 500 Blockchain Adoption

As blockchain technology continues to evolve, its integration into the operations of Fortune 500 companies marks a significant milestone in the financial industry's transformation. The Coinbase report, "The State of Crypto: The Fortune 500 Moving Onchain," provides a comprehensive analysis of this trend, revealing crucial insights and predicting the future landscape of fintech.

Key Takeaways

1.  The number of onchain initiatives are experiencing major growth.  Fortune 100 businesses increased by 39% year on year, reaching a record high in Q1 2024. According to a poll, 56% of Fortune 500 executives claim their organizations are working on blockchain projects, highlighting the fast acceptance of blockchain technology by emerging and prominent corporations.

2.  The tokenization of real-world assets is the new frontier, such as US Treasury securities, has skyrocketed, with the value of tokenized Treasury products topping $1.29 billion, a more than 1,000% rise since early 2023. Spot bitcoin ETFs have approximately $79 billion in assets under management, indicating strong investor interest.

3.  Stablecoins are revolutionizing payments. Global payment companies including as PayPal and Stripe are making stablecoins more accessible, allowing for frictionless cross-border transactions while lowering costs. Stripe now accepts USDC on several blockchains with instant fiat conversion, while PayPal offers free cross-border stablecoin transfers in around 160 countries.

4.  Small businesses are increasingly looking at cryptocurrency solutions, with 68% believing that it can alleviate financial issues such as high transaction costs and processing times. This trend highlights blockchain technology's potential to improve financial processes for small businesses.

5.  Regulatory and Talent Challenges. Despite increased interest and investment in blockchain, the United States' share of crypto developers has declined by 14 points over the last five years. Clear regulatory frameworks are crucial for retaining and attracting people, and maintaining the US's leadership in technological innovation.

Implications and Opportunities for Fintech

  • Innovation Boost.  The rapid expansion of tokenized assets, as well as the widespread acceptance of stablecoins, will result in novel fintech products that make financial services more accessible, efficient, and secure. This includes new investment alternatives and more liquid financial instruments that appeal to a wider audience.

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  • Increased Adoption of Stablecoins. With stablecoins enabling lower-cost, faster international transactions, fintech firms can disrupt the existing remittance sector, giving a cheaper and faster alternative for both consumers and enterprises.
  • As blockchain becomes more integrated into business operations, the demand for talented professionals in this industry will grow. To remain competitive, fintech companies must spend in talent acquisition and development, as well as promote educational initiatives and relationships with academic institutions.
  • The increased interest in blockchain among major organizations paves the way for more acceptance and integration of DeFi solutions. Fintech enterprises can create platforms that provide decentralized lending, borrowing, and trading services, broadening market reach and increasing financial inclusion.


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  • The spike in tokenized US Treasury goods, which have increased in value by more than 1,000% since early 2023, demonstrates how onchain government securities might become a financial market staple. This trend suggests a considerable move toward digital assets that provide better liquidity, transparency, and accessibility. Fintech companies may capitalize on this by developing platforms that facilitate the trading, settlement, and maintenance of tokenized government securities, giving investors more efficient and secure options.


As this most recent Coinbase research report shows, there has been huge growth by fortune 100 and 500 companies incorporating blockchain technology into their operations, indicating a significant emerging shift in the traditional financial sector.

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The key to capitalizing on this transformation will be to navigate regulatory hurdles, invest in talent, and constantly innovate to meet the demands of a digitally transformed economy. As blockchain technology becomes more widely adopted, it has the potential to transform financial services, drive innovation, and improve global financial inclusion.

Download the 13 page PDF Coinbase report --> here

NCFA Jan 2018 resize - Fortune 100 & 500 Embrace Blockchain, Driving Onchain GrowthThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit:

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