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From Clicks to Chips: The Evolution of Digital Marketing in Online Casinos

Jul 10, 2024

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When it comes to industries that operate wholly online, such as online casinos or eCommerce platforms, there are certain ways of marketing that prove to be more effective than others. And some don’t fare as well. Take, for example, digital marketing, which is one of the most effective ways and, if done and executed right, can be the best way of acquiring new customers.

And so take the online casino industry as a prime example. It is an extremely crowded and competitive market, and a lot of its audience is already online, so this is the perfect battlefield for them to pit their marketing techniques against one another in order to try and establish a dominant position and gain more customers. A perfect example of someone who is perfecting this digital marketing technique is LuckyKoala online Casino in Canada.

How are they attracting customers?

When it comes to digital marketing, this can be a broad term. When it comes to marketing a casino or a certain promotion online, there are many ways that this can be done. And there is no doubt one of these has been targeted at you in one manner or another. Of course, there is social media. A lot of businesses, not only in the casino sector but in all industries, use social media to try and target certain demographics to get them to sign up. Other forms of digital marketing can include email marketing as well as pay-per-click campaigns, which are usually run on search engines and push their search results higher up the rankings depending upon what your search term is and how much they’ve bid for that click.

Does it need to cost?

Most of the methods we have mentioned so far for digital marketing all cost money in one way or another. However, a very big way that online casinos can boost traffic to their website without having to fork out a lot of money is through something called SEO. This is short for search engine optimization. For a casino, this is a lot of work, but the fruits of their labour mean that their website starts to rise up the ranking organically without costing a penny. It is a very complex science that takes time and research to master but is well worth investing in and working on. Likewise, we did mention email marketing. Usually,  the cost involved in this is gaining the email list, but if you have one, it’s all about getting the content right.

Using digital marketing to market your promotions

It’s no secret that one of the ways in which online casinos try to gain a competitive advantage is through welcome bonuses and promotions. Typically, one of the most popular types of these bonuses are the new customer no deposit promotions, whereby a website will try to entice you to sign up by giving you free spins or money to bet on sports without having to deposit into your account first.

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And it’s all good and well to run these promotions, but not if nobody knows about them. That’s why it’s important that digital marketing be utilised to get these promotions known by their target audience.

In Summary

To conclude everything today, digital marketing is an extremely powerful tool for online casinos to stay competitive and gain new players through their website. Of course, it also takes skill, research, time, and investment in order to get the digital marketing strategy right, and that’s what we see from some of the top online brands and their presence online.

NCFA Jan 2018 resize - From Clicks to Chips: The Evolution of Digital Marketing in Online CasinosThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit:

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