TechCrunch | Anthony Ha (@anthonyha) | Feb 3, 2015

Equity crowdfunding platform Fundable is announcing that it has acquired Clarity.fm, the Dan Martell-founded startup that connects entrepreneurs with mentors like Mark Cuban, Brad Feld, and Eric Ries over the phone.

It was just under a year ago that Fundable announced its acquisition of LaunchRock, a service that helps startups create pre-launch landing pages, as well as acquire and retain customers. At this point, Fundable seems to have built up a network of sites providing different tools and resources to entrepreneurs (it also owns Bizplan, which helps startups develop business plans to attract funding, and the startup blog KillerStartups).

So as part of today’s announcement, Fundable is also launching a new umbrella brand for all its properties, Startups.co. The company now pitches itself as a one-stop shop where entrepreneurs can get “Customers, Press, Funding, and Mentors.”

Fundable/Startups.co founder and CEO Wil Schroter said customers will still be able to use the different products separately, but he also plans to add more integration over time, for example by allowing someone who launched through LaunchRock to move their customer data to Fundable, where those customers could help them raise money.

View:  2015 Canadian Crowdfunding Directory

Clarity seems like a natural fit for this platform. Martell told me, “Our visions are the same,” adding that one big overlap is the fact that 20 percent of the calls on Clarity are related to financing in some way.

The financial terms of the acquisition were not disclosed, but Martell said that the entire Clarity team would be joining Startups.co. Back in 2012, Clarity raised a $1.1 million seed round from Martell, Baseline Ventures, Freestyle Capital, Mark Cuban, Boris Wertz from Version One Ventures, Real Ventures, 500 Startups, and others.

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The National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with both social and investment crowdfunding stakeholders across the country.  NCFA Canada provides education, research, leadership, support and networking opportunities to over 950+ members and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding industry in Canada.  Learn more About Us or visit ncfacanada.org.