Karsten Wenzlaff, Advisor
August 26th, 2025
Karsten Wenzlaff is a Crowdfunding and Fintech Expert from Germany. He is Secretary-General of Digit[...]
Global Rules Now Count Intangibles. So Can Canada
Global Standards | Aug 4, 2025
Image: Freepik
SNA 2025 Adds AI, Crypto, and Data to Global Accounting Rules
Canada chooses how it measures its economy but if it wants to be part of the global system, it needs to follow the updated rules. The System of National Accounts (SNA) is a global reporting framework developed and published jointly by the UN, IMF, OECD, World Bank, and European Commission to measure and compare economies across borders, including GDP, investment, and national wealth. Canada has followed it for decades, along with almost every other economy in the world, so we can expect change is coming.
See: How to Build Canada’s Competitiveness Amidst the Rise of an Intangibles Economy and Greater Geopolitical Complexity
Now, for the first time since 2008, the SNA has been updated. It gives countries the option to include intangible assets like AI systems, datasets, software, cloud infrastructure, and crypto in their official economic reporting. SNA 2025 is the new data reporting standard.
The Rules Now Include Intangibles
Statistics Canada currently uses SNA 2008 to compile GDP, capital formation, trade, and household income. Finance Canada and the Bank of Canada rely on that data to make major policy decisions. Because Canada aligns with the international system, it will be expected to transition to SNA 2025, and include a new measured view including intangibles, which NCFA has reported and advocated for the inclusion of intangibles for years. See this great report dating back 6 years ago now in 2019 called, " A New North Star: Canadian Competitiveness in an Intangibles Economy".
The new SNA 2025 includes formal categories for AI tools, machine learning models, digital platforms, tokenized assets, and data used in production. These can now be classified as fixed capital and included in investment statistics.
The framework also includes crypto assets such as Bitcoin in national wealth reporting. While countries are not required to adopt every element immediately, SNA 2025 sets the boundaries for what is allowed. If Canada continues using the SNA—and it will—these options are now on the table.
SNA 2025 Is About Visibility, Not Trends
SNA 2025 does not show that digital or intangible assets are driving growth nor does not include statistics. What it does is give countries the structure to count what was previously invisible. Until now, if a Canadian fintech trained a large AI model, built infrastructure for a payments network, or developed a data engine for fraud detection, none of that was guaranteed to show up in national accounts. It was often treated as a cost, not an investment.
See: Canada’s Productivity Depends on Intangible Tech Adoption
That matters because what gets counted drives policy.
When Statistics Canada does not report digital capital formation, Finance Canada cannot target it. When platform services are excluded from output figures, regulators and funders underestimate their value.
Canada Needs a Real Picture of Its Economy
SNA 2025 also introduces new tools to reflect sustainability. It promotes the use of Net Domestic Product (NDP), which subtracts both depreciation and natural resource depletion from GDP. This is critical for a country like Canada, where growth often comes from extractive sectors. Using NDP can help the government better understand how much of that growth is truly lasting.
The new framework also supports clearer tracking of ESG finance, public sector innovation, and economic activity by multinationals that operate across borders. It aligns with global changes in how governments view risk, resilience, and value creation.
Outlook
This is a global accounting and reporting change with deep consequences. SNA 2025, the updated global standard now recognizes intangibles, and so will the data that influences budgets, tax design, economic forecasts, and investment strategy. Canada is already committed to using the SNA, so the only question is how fully and how quickly we adopt the 2025 version.
See: Reversing Canada’s Digital Economy Productivity Decline
NCFA urges Statistics Canada and federal decision makers to prioritize early implementation of the most relevant components of SNA 2025. These include digital capital assets, crypto asset recognition, and intangible production by fintech and AI firms.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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