Mahi Sall, Advisor, Fintech-Bank Partnerships, Payments and Financial Inclusivity
January 25th, 2023
Mahi Sall is the CEO & Founder of FinXpair, a Berlin-based strategic advisory boutique firm focu[...]
Google partners with Dapper Labs to host Flow blockchain in the Cloud
Ledger Insights | Sep 15, 2021
Google has partnered with Dapper Labs to enable Google Cloud to host Flow blockchain nodes, Forbes reported. The partnership will help support Flow’s scalability and is an expansion of Google providing hosting for various blockchains.
Dapper, the company behind Flow, used the Ethereum blockchain in 2017 to power its first project, CryptoKitties. However, the NFT game proved so popular that it congested the blockchain network, slowing functionality and increasing transaction costs not just for CryptoKitties but all Ethereum users. Hence, Dapper developed its own blockchain network, Flow, which unsurprisingly, is explicitly designed for non-fungible token (NFT) collectibles and crypto games.
See: Navigating Bitcoin, Ethereum, XRP: How Google Is Quietly Making Blockchains Searchable
Flow powers Dapper’s NBA Top Shot, where the marketplace is responsible for over $680 million in transactions, and there are 50 other initiatives that use it. It also has plans to support brands’ individual NFT projects such as the Chicago Bulls and Sacramento Kings’ digital collectibles. It will soon host digital fashion platform Neuno and the leading digital marketplace OpenSea will also support Flow.
Google Cloud is the third leading player in the cloud hosting sector, behind AWS and Microsoft Azure. Both its competitors launched enterprise blockchain offerings. Azure Blockchain, in partnership with ConsenSys and Ethereum, was discontinued last week.
Google’s strategy in the blockchain industry has been to provide hosting for public blockchains. Google is a member of the Hedera Hashgraph governing council, its first public ledger. It was a candidate to run a node for the EOS public blockchain in 2020 and was chosen to validate transactions on Theta Videos public blockchain network. Partnering with Flow has the potential to add many nodes to Google Cloud.
Read: Non-Fungible Tokens in the media and entertainment industry
“It’s really about helping them with rapid and sustainable growth,” said Google Cloud North America VP Janet Kennedy. “Blockchain technology is becoming more and more mainstream. So companies like Dapper need scalable, secure infrastructure to grow their business, and even more importantly, support their networks.”
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