Mahi Sall, Advisor, Fintech-Bank Partnerships, Payments and Financial Inclusivity
January 25th, 2023
Mahi Sall is the CEO & Founder of FinXpair, a Berlin-based strategic advisory boutique firm focu[...]
How Casino Owners Use Interior Design to Make Clients Stay
Guest Post | Nov 2, 2022
For a casino to operate efficiently, the needs of its customer base should be central to all its activities. It is, after all, a people-centered business model. So it’s no wonder casino owners employ splendid interior design strategies to attract new players and ensure that gamblers stick around for as long as possible.
So, the next time you visit a land-based casino, say in Montreal, or even a top-rated iGaming site such as Ice Casino Canada know that the glamorous setting isn’t merely meant for optics. Here’s a look at some of the most popular interior design tricks that casinos use to rope you in:
Color Coordination
When you step into any casino, brick-and-mortar or online, have you ever asked yourself what influences the color choices made by the establishment’s owners? Are they chosen randomly? Or do the colors just reflect what the casino owners like? Well, in case you didn’t know, no aspect of a casino’s interior design is random.
The colors are chosen after carefully considering what gamblers would like when they are playing their favorite gambling games. As a result, you will find the walls and ceilings of casino establishments lined with bright, brown, and red colors that will have you feeling warm and fuzzy. The color coordination attracts you into the lobby, and once you heed the call, it makes you feel comfortable and persuades you to stay for as much time as you can spare.
Table Games and Slot Layout
Casino operators in land-based establishments don’t just cram table games and slot machines into the floor space by accident. Instead, they make a deliberate effort to on optimum customer comfort instead of jamming as many machines as they can to optimize profit per square foot.
Putting the players’ comfort first is sort of playing the long game for these operators. By ensuring you feel at home in a well-spaced environment, the house will likely turn you into a regular patron. That way, you’ll ultimately spend more money in the gaming lobby.
Luxury Furniture
Casino owners want you to feel different, like you are of higher social standing than the rest of the commoners when you step into the facility. Believe it or not, such factors greatly influence the types of casinos we choose. As such, you will find expensive furniture in many casinos adorned with sophisticated designs that evoke luxury.
The furniture should also offer an aspect of comfort to match their extravagance. No doubt, players would want to sit on a hard surface that is too uncomfortable to make them think straight when trying to make money moves at the gaming tables. You will notice that most lobbies are stocked up on puffed-up chairs that are super plush and comfy.
No Space for Clocks
Have you ever thought about how peculiar it is that the biggest casinos lack a wall clock? Something that is usually a mainstay in most businesses? Well, casinos do this intentionally to have you entirely focused on the games and slots you are playing.
So, without the distraction of clocks, you will hardly notice as time elapses while you enjoy your favorite games. Similarly, casino establishments also avoid placing huge windows in their facilities to make it hard for you to subconsciously guess what time it is after glancing outside.
Building Gaming Floors for Convenience
A casino interior design doesn’t have to be exuberant to stand out to the customers. Still, for patrons to spend time in the gaming house and consider returning, the space must offer convenience at every turn. Here’s how interior designers allow for seamless navigation in the lobby:
- Access Areas: Mundane aspects like how a casino styles its entrance could be vital if a customer wants to stay. Thus, casino entrances are usually simple to save customers the effort of figuring out complicated revolving doors, for instance.
- Restrooms: Casino users usually require to frequently use the restroom during their gameplay. Therefore, locating these vital areas quickly should not be a headache for casino users. Additionally, the toilets are typically comfortable with elements of grandeur like large mirrors and shining decorations.
- Plentiful Amenities: The one thing that makes the most popular casinos shine is having basic amenities close by for the patrons. You’ll find gaming houses incorporating facilities like bars, TV rooms, or ATMs nearby to allow customers to access such core auxiliary services without leaving the casino floor.
See: How do Online Casino Technologies Allow You to Win More?
When most of us think about casinos, we envision vast spaces with bright lights and perhaps groups of poker-faced players sitting around a gaming table. However, it takes more than just a glow-up to make the customers come back. Operators of the largest establishments in Montreal, Vegas, and Macau usually go the extra mile with the best interior design practices to ensure the success of their businesses.
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