Mahi Sall, Advisor, Fintech-Bank Partnerships, Payments and Financial Inclusivity
January 25th, 2023
Mahi Sall is the CEO & Founder of FinXpair, a Berlin-based strategic advisory boutique firm focu[...]
How to Promote NFT Collections
Guest Post | Aug 26, 2022
The market for NFTs (non-fungible tokens) is expanding rapidly. Every week, millions of dollars are exchanged for the best NFT projects.
But, to promote your collection, you'll need to be active in the most appropriate channels, engage with the right people, and be resourceful in your marketing efforts.
In this guide, we’ll talk you through some of the key considerations that you should make in promoting your NFT collection.
Top-Rated Methods to Market Your NFT
Social Media
Facebook, Twitter, and Instagram have more than three billion monthly active users. That's almost half the world and a demographic you can use to get people interested in your NFT initiatives.
Twitter is the most popular among NFT collectors with CEO Jack Dorsey, a crypto art enthusiast, selling his first tweet as a non-fungible token (NFT) for $2.9 million.
Besides Twitter, professional networking sites, instant messaging apps, and photo-sharing sites are all superb advertising venues. However, the best results will come from a mixture of paid and organic advertising.
Hire an Influencer
Consider hiring an influencer to help spread the word about your NFT promotion. Fees for influencers in the NFT sphere vary widely, depending on factors such as the influencer's popularity and the nature of the promotion you're looking to secure.
Monitoring their reach and effectiveness is crucial when working with social media influencers. Make use of UTM links to track how much of the influencer-sourced traffic converts, as then you’ll be able to gauge the influencer's contribution to your return on investment.
SEO Marketing
Having a website to showcase your work is a great idea. It also positions you favorably to have search engines like Google, Yahoo, and Bing send visitors to your website.
One minor hitch exists, though. Ranking highly in search engines takes months of consistently publishing high-quality content and implementing search engine optimization strategies.
Search engine optimization, or SEO, is a broad concept that encompasses a wide range of techniques, including but not limited to keyword analysis, title and tag refinement, and the enhancement of internal and external links to enhance load times and the user experience.
The cost of SEO seems high. However, if you work with a reputable agency with a successful track record, you can expect your investment to yield a positive return.
Participate in Online Discussion Forums Like Reddit and Discord
Discord Servers
Your audience will likely be more receptive to your upcoming NFTs if you promote them on Discord, as most users there are already keen to invest.
To get people excited about your upcoming NFTs, you can even host and participate in Discord events. While promoting your NFTs on public servers is effective, your ultimate goal should be to join a private investment server.
These are invite-only, so you'll need to make some friends on public servers and be active there before you can get in.
Reddit is another great place to share your NFTs with the world. The sheer number of people who frequent Reddit—often called the "front page of the internet"—makes it an ideal platform for advertising your NFT collection.
Investors in NFTs often scour various subreddits searching for promising projects to buy in at the ground level before the price explodes. If you're serious about making it as an NFT creator, you can't afford to leave Reddit out of your marketing mix.
See: Following smart money crypto whale wallets
Redditors are generally discerning individuals who will quickly see through any inconsistencies between the claims you make in various subreddits. Think carefully about how you arrived at the NFT collection, what it stands for, and the direction it is likely to take.
That will assist you in painting an accurate mental image of what your NFT collection represents in the minds of your target audience. Also, sincerity is highly valued by the public.
NFT Marketplaces
In the wake of the NFT industry boom at the start of 2021, a number of new marketplaces emerged.
OpenSea
If you're looking for a popular platform to trade NFTs, look no further than OpenSea. Posting your first NFT promotion project to OpenSea is cost-free. Even if your NFTs were originally stored in a wallet that isn't compatible with Ethereum, you could bring them over to OpenSea.
Axie
Virtual pets and other collectibles are hot commodities in the gaming community, and Axie is the perfect place to sell them. Axie allows users to create new NFTs or incorporate preexisting works of art. The best part is that Axie NFTs can be put to good use in Axie Infinity, which in turn drives their prices up substantially.
Rarible
Rarible has a $210M annual trading volume, making it a top NFT marketplace. Everything from paintings and photographs to songs and sports memorabilia is cataloged here in digital form. In the same way, you can make multiple copies of OpenSea items and sell them to different customers, you can do the same with Rarible.
SuperRare
If you have a large enough collection of NFTs, SuperRare could turn you into a multi-millionaire. Although you can't guarantee that your NFTs will fetch millions at auction, SuperRare is a market that aims to maximize artists' earnings.
Super rare values quality over quantity and collaborates with musicians to help them produce high-quality NFTs. The platform is also highly customizable, allowing you to narrow your focus to the ideal clientele for your particular line of NFTs.
Final Thoughts
The NFT market is huge and only shows signs of getting bigger. However, to get your NFT noticed, you need a strategic approach to its promotion.
We recommend being adaptable and ready to try out new platforms and advertising strategies to find the perfect fit with your offering.
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