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How to Use Video Conferencing to Increase Your Sales

Guest Post | Nov 25, 2022

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Video conferencing has become an essential part of business, and it’s easier than ever to use it. You can use video conferencing for any type of call, including sales calls, customer service calls, and even team meetings. Video conferencing can help your company grow by making every call more personal—and therefore more effective at closing deals.

Use video to give your sales demo.

Video conferencing is also a great way to give your product a demo. If you're selling an online course or software, it's important that a prospect understands what they're buying before the sale is made. Video conferencing allows you to show off your product in action and discuss its features and benefits with potential customers.

In addition to demos, video conferencing can be used when conducting sales calls with multiple people on either side of the call. In this scenario, having all parties in one room makes it easy for everyone involved in the call to see each other—and build rapport by seeing each other’s faces as they talk about their products or services (or how much fun they had last weekend).

Use video to make yourself compelling and cut through the noise.

Video conferencing is a great way to stand out, especially in an age where there's so much noise. Customers have a million options when they're trying to decide who they want to do business with. So you need something that will make you more compelling than your competitors, and video is one of the best ways to do that.

Video can also be a great way for you to show off your personality as well as your expertise—and it can help people see that you're not just some faceless salesperson, but rather a person who cares about what he does and his customers' success.

Smile, be enthusiastic, and present yourself confidently.

  • Smiling and being enthusiastic helps to make you more relatable. It's impossible to fake this, so just go ahead and smile.
  • Present yourself confidently but don't be arrogant. People are much more receptive when you come across as genuine rather than trying to sell them something or make them do something for you. If you're doing video conferencing for sales, then this is doubly important because it's easy for customers to see through a salesman's facade over video chat compared to face-to-face interactions where facial expressions can help mask insincerity or deceitfulness in body language, tone of voice etcetera.* Use your body language in other ways too! For example: if someone asks you a question on your right side while looking at their computer screen instead of at their camera (which means they can't see each other), they won't know that they needn't turn around because there is no one else there talking back."

Use video to qualify prospects in a more human way.

For salespeople, trustworthy video conferencing software can be a powerful tool in the qualifying process. You can listen to your prospects' concerns and objections, ask for more information or even ask for the sale.

With video conferencing, you can create a more personal connection with your prospect at any time of day or night. You don't have to worry about them getting up and leaving before you get an opportunity to make your pitch. And once they've made a decision, you'll be able to see their reactions in real time; no more waiting until Monday morning when they return from vacation! This gives both parties greater flexibility in scheduling calls and meetings without sacrificing any quality of interaction

Use video for account management.

Account management is a huge part of sales, but it's a process that can be tricky to navigate. Video conferencing makes it easier for you and your customer to communicate about needs, expectations, and problems. Here are some ways you can use video conferencing for account management:

  • Stay in touch with customers: When you're dealing with a customer who lives far away or simply has very different availability than you do, it's easy for things to fall through the cracks if you don't stay on top of things.
  • Manage customer expectations: Video gives both parties more context than just text messages or email could give them—you can actually see each other right there on screen! This helps make sure that everyone is on the same page without any misunderstandings creeping into your discussions.
  • Customer service: If something goes wrong while someone's using one of your products or services (or even if they've done something wrong), video gives them an opportunity to explain what happened as well as show what steps they took before contacting support or calling in for help from technical support staff like us here at Zendesk Support Team Australia
  • This allows us all to work together toward a solution rather than having one party trying desperately to guess at why things went wrong based on incomplete information about what happened beforehand . In addition , if there are multiple people involved in resolving issues such as this - whether internal or external - then having everyone see exactly what happened allows everyone involved know exactly where we stand when discussing solutions because now everyone has access the same information base which means no time spent explaining yourself over again unnecessarily since now there’s no confusion over whether certain tasks have already been completed successfully! Plus , when it comes time later down line after resolution has occurred through effective collaboration between both teams responsible maintaining good relationships between these two key stakeholders/partnerships.

Listen closely and treat prospects like the real people they are.

One of the easiest ways to connect with people is to listen closely. As you're talking, pay attention to how your prospects are reacting and adjust accordingly. If they seem bored or uninterested, ask them questions that will get their attention: what was it about your product that really spoke to them? What needs does it address? How will it help them succeed in their business or personal life?

When you understand their needs, it's easier for you to provide solutions that are right for them. This is especially true when it comes down to asking questions during a video conference call—ask questions like these! They'll lead directly into relevant topics like pricing, delivery timelines and other concerns specific to your audience members' situation.

A call recording can be a great way not only to learn from your mistakes but also identify areas where you could improve over time (and make money). It's important not just as an educational tool but also because many professionals consider this type of technological advancement essential when conducting business online these days—and if someone doesn't have access then there's really no point in even considering using video conferencing services in general because nothing would prevent them from going elsewhere instead!

Look at this list before each call.

No matter how much experience you have with video conferencing, you will always benefit from a bit of preparation. As soon as you know that the call is coming up, take the time to make some notes and check off any items on the list that are relevant to your situation. You'll be glad that you did!

  • Have all your materials ready to go before the call—make sure they'll be accessible during the call by having them at hand or in front of you (on your desk).
  • Put together a list of questions for yourself based on what has been discussed previously about this client/sale/project so far. It's good practice to think about what information could help guide the conversation and keep it focused on its purpose (which is usually getting more sales). This helps ensure that nothing important gets missed during these calls (and gives them purpose!)

Using video can help you close more deals by making you more relatable, interesting, and personal.

Using video can help you close more deals by making you more relatable, interesting, and personal.

See:  Benefits of Including Videos in Your SEO Strategy

Video is one of the most powerful tools for creating connections with prospects and closing deals. Video allows you to connect with prospects in a way that text or email just can't match. You'll be able to show off your personality and build trust like never before. And because video is so personal, it's easier for clients to relate to you as a person and not just an executive at your company. That makes them more likely to buy from you!


We’ve covered a lot of ground in this post, and we hope it gave you some new ideas for how to use web conferencing. We believe that video conferencing is the future of sales—and not just because we’re in the business of selling software for video collaboration. It’s an exciting time for us to witness how technologies like these can help businesses make better connections with their customers and prospects, but also with each other!

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