Global fintech and funding innovation ecosystem

How to Use Your Blog to Fuel Startup Crowdfunding Efforts

GoDaddy | Ashley Grant | May 26, 2017

startup crowdfunding editorial calendar - How to Use Your Blog to Fuel Startup Crowdfunding EffortsWhether you’re attempting to crowdfund an eBook, a documentary, an album release, or some other venture, the goal is the same: You want as many people to learn about your project as possible, and then feel inspired to open up their wallets (er, I mean hearts) to help you fund it. One of the best ways to get the word out about your venture is to blog about it. Using your blog to drive startup crowdfunding efforts could be the difference in making or breaking your fundraising goal.

Start with your current audience, or build one fast

Hopefully, you’ve already been blogging steadily, but if you haven’t, create a blog as soon as possible so you’ll have a place to direct people to learn more about your project. This internet home will be a diary if you will, with behind-the-scenes information and news people want to know.

"You should be blogging at least three to six months prior to your crowdfunding launch. The idea is to whet the appetite of your audience ahead of time so that when you eventually ask for their dollars they will be more likely to give."

While creating engaging content for your blog is essential, optimizing it for search engines is equally crucial. Partnering with the best seo company toronto can ensure your blog reaches a wider audience and drives more traffic to your crowdfunding campaign.

It’s like dating in that it starts with a little flirting. Ask for their email address, and message them a bit. People want to get to know you before they financially commit. Then, you have to maintain the relationship by continuing to wow them with your ongoing story. (You don’t just ask them out and never call them again!)

See: The A to Z guide to media relations for crowdfunding

Choose your platform and commence editorial planning

You probably already know this, but not all crowdfunding platforms are created equally. Check out our post on the most popular ones and pick the one that speaks to you. Then, come back here to continue learning about how to blog your way to full funding. Go ahead, I’ll wait…

Welcome back! Now that you have decided which crowdfunding platform to use, it’s time to plan your editorial calendar. You’ll want to determine how often you’ll blog, what you’ll write about, and how you’ll promote the posts. (Launching the fundraiser without a blogging plan is asking for trouble.)

Some things to consider adding to your editorial calendar include:

A post about who you are. People connect to people, and they want to feel like they have a relationship with you instead of giving haphazardly to a stranger.

What you’re raising the money for. Duh! You’ve got to explain what this amazing thing that people just have to fund is.

Why you want to make this brilliant thing a reality. As Simon Sinek so brilliantly said in his Ted Talk:

“People don’t buy what you do, they buy why you do it.”

(P.S. I strongly recommend watching that video before you start blogging about what you’re fundraising for because it gets to the heart of what will compel people to give to you.)

A detailed breakdown of costs. Here’s the thing: If you tell me a clothing line is going to cost $100,000 to launch, I’ll assume you are just money hungry. But, if you tell me that each piece is lovingly handcrafted by a team of seamstresses who spend hours perfecting each element of these outfits, how much the sewing machines cost, and what the money is really being used for, now you’ve made me feel like I’m contributing to a cause, not just your bank account.

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NCFA Jan 2018 resize - How to Use Your Blog to Fuel Startup Crowdfunding EffortsThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit:

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