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It’s time to invest in our planet. Happy Earth Day 2022!

Money Sense |  Jaclyn Law  | Apr 20, 2022

Earth Day 2022 - It’s time to invest in our planet.  Happy Earth Day 2022!

Every year on April 22, the global Earth Day campaign brings attention to environmental issues and issues a call to action. This year’s theme is especially relevant to us: Invest In Our Planet.

The first Earth Day was observed in 1970 in the United States, marking the beginning of the modern environmental movement. In 1990, Earth Day went global, mobilizing millions of people to take action for the planet; that year also marked the founding of Earth Day Canada.

Today you can join other concerned citizens to support the planet, whether you pitch in at a local cleanup, take environmental actions at home or attend a virtual Earth Day event.

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This year’s Earth Day focuses on combatting the existential threat of climate change in a tangible way: by shifting away from a fossil fuel economy and toward a green, carbon-neutral one., the global organizer of Earth Day, calls for individuals, governments, businesses and institutions to “recognize our collective responsibility and to help accelerate the transition to an equitable, prosperous green economy for all.” So, how does that translate to your investments? Let’s break it down.

What is sustainable investing?

Sustainable investing takes into consideration a company’s practices for environmental, social and corporate governance (ESG) and how they could affect long-term performance and investment returns.

Many Canadian investors are including ESG issues in their investment analysis and decision-making. Responding to an Ipsos poll conducted for SunLife Financial in August 2021, two-thirds of Canadians said that ESG factors play a “somewhat important” or “very important” role in deciding which investments they’ll buy. A survey conducted by the Responsible Investment Association in September 2021 found that:

73% of Canadian investors were interested in responsible investing, and 77% said they wanted their financial services provider to inform them about responsible investments that are aligned with their values.

See:  Canadian securities regulators publish guidance on ESG-related investment fund disclosure

In addition to sustainable investing, investors also use these terms: responsible investing (RI), socially responsible investing (SRI), ethical investing, green investing and impact investing.  Also see the cost of socially responsible investing.

What ESG factors do investors consider?

Below are many of the non-financial issues that investors and other company stakeholders look at to assess ESG performance:

  • Environmental: Carbon emissions, air and water pollution, energy efficiency, water usage, waste management, deforestation, commitment to biodiversity, sustainability of supply chains
  • Social: Gender and diversity, labour standards, human rights, customer service, community relations, data protection and privacy, employee engagement, occupational health and safety
  • Governance: Board management practices; board diversity; regulatory compliance; executive compensation; succession planning; diversity, equity and inclusion; bribery and corruption; lobbying; political contributions

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NCFA Jan 2018 resize - It’s time to invest in our planet.  Happy Earth Day 2022!The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit:

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