TechCrunch | Fitz Tepper | Nov 5, 2015

Affiliate marketing is extremely hit or miss. Most times, participants are being paid to spread the word about products they couldn’t care less about, resulting in a poor experience for all parties involved.

Enter Kickbooster: an affiliate network for crowdfunding campaigns.

After signing up, users can share links to interesting campaigns, and receive a 10 percent referral fee when someone clicks their link and backs the campaign.

So, if a user refers a friend to back a $200 drone, they would receive a pretty hefty $20 kickback for the referral. Scott Adamson, founder of Kickbooster, explained that while companies are free to choose their own percentage, most stick with the standard 10 percent.

See:

• Crowdfunding services to help you grow your business offering

• Why Crowdfunding campaigns fail and what can be done about it?

While anyone can sign up and create referral links, the company specifically targets users who have already backed a campaign.

The idea is that people who have already made a financial commitment to back a campaign are much more likely to be genuinely enthused about a product. Kickbooster takes advantage of this post-pledge excitement by encouraging backers to recoup some (or all) of their pledge by sharing the campaign with friends.

Interestingly, the site also offers a feature where users can refer themselves to a campaign, essentially giving them a 10 percent rebate on any campaign they back. This turns Kickbooster into something along the lines of a discount store for crowdfunding campaigns.

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The National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with both social and investment crowdfunding stakeholders across the country.  NCFA Canada provides education, research, leadership, support and networking opportunities to over 1300+ members and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding industry in Canada.  Learn more About Us or visit ncfacanada.org.