Kickstarter Canada is now live, and one of first projects up for backing could be described as the ultimate Canadian endeavour: a group of young men are seeking funds to build a better hockey stick.

Kickstarter announced its intentions to expand here in early August and the first wave of projects are now open to backers. The company is the world’s most popular crowdfunding site, with some 4.8 million people having pledged more than $778 million for more than 48,000 projects, including much-publicized successes like the upcoming Veronica Mars film and the Pebble smartwatch.

There are more than 50 Canadian projects at launch, including comic books, apps, a flying robot and much more, but Colt Hockey is attempting to use nanotechnology and materials to create a stick that will not break under regular game play conditions in ice or ball hockey.

“Crowdfunding seems to be a new way to give power to the people, so we thought it would be a great time to grow with Kickstarter developing in Canada and get our project off the ground,” says Daniel Lucchesi, 22, the face of Colt Hockey’s campaign and one of the company’s six founders.

In a video on their campaign page, Lucchesi says they had been looking for a way to create stronger sticks that could compete with the current elite level composite sticks.

“It’s like a warrior with their sword, there’s an attachment to it, and one of the most heartbreaking things is when your precious stick shatters on you mid-game play,” he says. “The only way to do that is to make it so it wouldn’t wear down or break on you. You couldn’t do that with composite or fibreglass and all the previous materials, so we began the journey to find the right material and process that would let us hold onto our sticks as long as possible and fully cash in on the investments we make in our sticks.”

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