Mahi Sall, Advisor, Fintech-Bank Partnerships, Payments and Financial Inclusivity
January 25th, 2023
Mahi Sall is the CEO & Founder of FinXpair, a Berlin-based strategic advisory boutique firm focu[...]
Leading SaaS UI/UX Design Trends to Watch For in 2023
Guest Post | Nov 14, 2022
Image: Medium
In the world of software, user interface (UI) and user experience (UX) design are two of the most important aspects of the product. UI design is what the user sees and interacts with, while UX design is how those interactions feel. Together, they create a complete picture of the product for the end user.
The importance of UI/UX design in SaaS products
The importance of UI/UX design in SaaS products cannot be overstated. A well-designed interface can make or break a product, while poor UX design can lead to frustration and lost customers.
The following are some of the most important UI/UX design trends to watch for in SaaS products in 2023:
Gesture-based interactions
Gesture-based interactions are becoming more and more common in SaaS products. These interactions allow users to perform tasks without having to use a traditional input device, such as a mouse or keyboard. One example of a gesture-based interaction is the use of swiping to navigate between different screens. This type of interaction is especially common in mobile apps but is also being used more and more in web-based SaaS products.
Intelligent assistants
Intelligent assistants, such as Amazon Alexa and Google Assistant, are being integrated into more and more SaaS products. These assistants can provide a hands-free way for users to interact with the product and perform tasks, such as setting reminders or adding items to a to-do list.
Virtual and augmented reality
Virtual and augmented reality is being used more and more by UX design agencies, especially for training and educational purposes. For example, a user might be able to use a virtual reality headset to experience what it would be like to use the product in a real-world environment. Or, an augmented reality system could be used to provide step-by-step instructions for using the product.
Chatbots
Chatbots are being used more and more to provide customer support within SaaS products. These bots can simulate a conversation with a human customer service representative and help users resolve issues without having to wait for a response from a live person.
Machine learning
Machine learning is being used more and more to personalize the UI/UX of SaaS products. For example, a machine learning system might be used to recommend different features or content to different users based on their past interactions with the product.
These are just a few of the UI/UX design trends that we expect to see in SaaS products in 2023. As technology continues to evolve, we expect to see even more innovative and exciting UI/UX design trends emerge.
How to implement these trends in your designs
Now when we suggested the main trends in SaaS UI/UX design it’s time to give some practical tips on how you can start using them in your designs.
If you want to start using gesture-based interactions in your designs, one place to start is with mobile app design. Many of the same gestures that are used in mobile apps can also be used in web-based SaaS products. For example, you could use swiping to navigate between different screens or sections of the product.
If you're interested in designing voice-controlled user interfaces, consider starting with interactions that can be controlled by voice. This type of interaction can be used in both mobile and web-based SaaS products. For example, you could allow users to control the product with their voice using a virtual assistant such as Amazon Alexa or Google Assistant.
Educational content is a great place to start if you want to create virtual and augmented reality designs. For example, you could create a virtual reality simulation of what it would be like to use your product in a real-world environment. Or, you could create an augmented reality system that would provide step-by-step instructions for using your product.
One way to start using chatbots in your designs is by creating customer support modules. Chatbots can be used to help users resolve issues without having to wait for a response from a live person. Moreover, chatbots can be used to simulate a conversation with a human customer service representative.
To learn more about the role machine learning can play in interaction design, a good idea is to start with personalization. For example, you could use machine learning to recommend different features or content to different users based on their past interactions with the product.
These are just a few ideas for how you can start using these UI/UX design trends in your own SaaS products. As you start experimenting with these trends, you’ll likely come up with even more innovative ways to use them in your designs.
Examples of doing UI/UX design well
We gathered a list of companies that are doing trending UI/UX design well and worth learning from.
Slack
The popular business messaging software Slack has a well-designed user interface that is both easy to use and visually appealing. One of the things that makes Slack's UI so great is the way it uses different colors to help users easily navigate the product. For example, different channels are color-coded so that users can quickly see which channel they're in.
In addition to its great UI, Slack also has a well-designed user experience. The product is designed to help users easily find the information they need and get their work done. For example, Slack uses a simple messaging interface that makes it easy for users to send messages and files to each other.
Slack has also developed several features that make it easy for users to stay organized and productive. For example, the company offers a feature called "Slackbot" which helps users automate their workflows by sending reminders and notifications.
Spotify
The popular music streaming service Spotify has a well-designed user interface that is both easy to use and visually appealing. One of the things that makes Spotify's UI so great is the way it uses different colors to help users easily navigate the product. For example, different playlists are color-coded so that users can quickly see which playlist they're in.
In addition to its great UI, Spotify also has a well-designed machine-learning system that personalizes the user experience. For example, Spotify uses machine learning to recommend different songs and artists to different users based on their past listening habits.
See: The Role of AR and VR in Modern Real Estate
Spotify has also developed some features that make it easy for users to stay organized and productive. For example, the company offers a feature called "Discover Weekly" which helps users find new music to listen to based on their past listening habits.
IKEA Place
The IKEA Place app is a great example of how virtual and augmented reality can be used in the design. The app allows users to see how IKEA products would look in their own homes. The app uses accurate 3D models and realistic lighting to create a realistic experience for users.
These are just a few examples of the many companies that are doing UI/UX design well. As you can see, each of these companies is using different trends in its unique way.
Image: aufaitux.com
Final thoughts
As you can see, there are many different UI/UX design trends that you can use in your products. The key is to experiment with these trends and find the ones that work best for your product.
What are your thoughts on these trends? Have you used any of them in your designs? Let us know in the comments
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
 |  |  |
Support NCFA by Following us on Twitter!Follow @NCFACanada  |
Related Posts
‘Evolved Apes’ NFT creator Evil Ape disappears with $2.7M- U.S. and States Say Facebook Illegally Crushed Competition
- Tile founder shares 5 points to raise $US2.6 million in crowdfunding to launch your start-up
- New Zealand: Is This Fair Dealing Or Not? The FMA Makes A Guidance Note For Peer – To – Peer Lending Services & Crowdfunding Services
- How to Donate Cryptocurrency to Charities (Non-profits)
- Canadian securities regulators implement investor protection reforms, strengthening the client-registrant relationship across Canada
Leave a Reply