TNW | Martin Bryant | Mar 16, 2015

Eric Ries, author of perhaps the most influential startup business book of the past decade, has today launched a Kickstarter campaign for a new book, called The Leader’s Guide

Given the success of The Lean Startup, it’s no surprise Ries has a traditional publishing deal and doesn’t need to launch a crowdfunding campaign. Don’t be fooled into thinking this is just a dumb marketing ploy though. The Leader’s Guide will be separate from the book he’s working on for Crown Publishing, and it’s quite an interesting concept.

#CCS2015 Wrap-up (Mar 3, 2015): 2015 Canadian Crowdfunding Summit

The title will be a four-color, 250-page, hardcover and digital book that will only be available to Kickstarter backers. It will look at how different companies are adopting Lean Startup methodology and help readers apply it in their own businesses. Far from just putting down some money in advance to get the book, backers will be encouraged to submit their own ideas and experiences via an online community hub. They’ll also get access to early drafts to suggest changes.

Input from backers will help Ries write both The Leader’s Guide and his traditionally published book.

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