Karsten Wenzlaff, Advisor
August 26th, 2025
Karsten Wenzlaff is a Crowdfunding and Fintech Expert from Germany. He is Secretary-General of Digit[...]
Manzil Expands Halal Trading Through Embedded Brokerage
July 14, 2026 | NCFA Market Activity | Wealth, Investing And Trading, Financial Inclusion, Embedded Finance
Sharia Screening Inside An International Brokerage Workflow
On July 14, 2026, Toronto based Islamic fintech Manzil launched self directed halal stock trading across the United States, United Kingdom, United Arab Emirates, Saudi Arabia, Qatar, and Bahrain. The service combines fractional shares, live Sharia screening, Zakat and purification calculators, and accounts that don’t pay interest on uninvested cash.
Investors can start with US$100. Manzil charges US$48 a year plus 0.4% of invested assets, although it waives the annual subscription for accounts holding at least US$100,000.
The launch extends Manzil beyond managed portfolios. Customers now choose individual stocks, while Manzil controls which securities enter the trading universe and monitors whether they remain compliant with its Sharia standards.
That changes the product from a portfolio service into an active investing account. It's also a practical model for international fintech expansion where Manzil owns the customer experience and religious compliance, while regulated partners provide the brokerage functions underneath.
Manzil Puts Sharia Screening Inside Each Trade
Halal investing requires more than excluding companies involved in alcohol, gambling, tobacco, weapons, or other prohibited activities. A company’s debt, interest income, and other financial ratios can also affect whether its shares meet Sharia requirements.
Manzil screens its available stocks against standards set by the Accounting and Auditing Organization for Islamic Financial Institutions. Customers can’t buy a stock that falls outside the approved universe. If its status changes after purchase, Manzil notifies the investor.
The product removes several steps from the customer’s normal process into a single account. An investor no longer needs to research compliance in one service, trade through another, and calculate Zakat or income purification separately. The customer still controls each investment decision, but the software restricts the available securities and supplies the religious compliance information needed to manage the portfolio.
That's strategically differnt than say a halal exchange traded fund. Wealthsimple’s halal ETF gives Canadian investors access to a screened portfolio, but investors don't get to choose the individual companies held inside it. Manzil Trading offers direct stock selection within an approved universe.
The fee also places pressure on the product to prove its value. Many general brokerages charge little or nothing for basic stock execution. Manzil customers pay for continuous screening, religious calculations, restricted stock access, and specialized support.
That package will appeal only if it saves enough time, reduces uncertainty, and offers a wide enough selection of approved stocks. The overall compliance experience is therefore part of the product, not a marketing feature added after the trade.
Alpaca Supplies The Brokerage System
Manzil isn’t building every regulated function required to operate the account. Investment advisory services are offered through Manzil Investment Advisors, a U.S. registered investment adviser. Securities are offered through Alpaca Securities, a U.S. broker dealer and self clearing brokerage provider.
The companies started working together in 2025 when Manzil launched managed investment portfolios for American Muslims. The new trading service extends that relationship from managed portfolios into customer directed stock execution.
Alpaca provides the brokerage connections, account system, custody, clearing, and fractional share access. Manzil can focus on Sharia governance, product design, education, customer acquisition, and support.
This division of work and strategic partnership lowers the cost of launching an investment product. Becoming a broker, building clearing operations, and connecting directly to markets would require far more capital, specialist staff, and regulatory approvals.
Customer access still depends on the registrations, exemptions, onboarding rules, and brokerage permissions that apply in each jurisdiction. Manzil says it is gradually expanding towards more than 100 countries, but the service is currently available in six.
The current rollout shows how a vertical fintech can enter several approved markets without recreating the entire brokerage system in each one. Alpaca handles the common transaction functions. Manzil retains control of the customer requirement that distinguishes the product.
Halal Finance Becomes A Product Distribution Strategy
Manzil isn’t competing only with other halal investing companies. It is also competing with the customer habit of combining a mainstream brokerage with a separate screening application, or avoiding direct stock investing altogether.
An integrated account can win when the customer requirement affects every transaction. Compliance isn’t occasional for a Muslim investor who follows Sharia rules. It determines which stocks can be bought, how holdings are monitored, and whether part of a return needs to be purified.
That gives Manzil room to build a deeper financial relationship. The company already offers managed investing, funds, home financing, savings products, and Islamic wills across its Canadian and U.S. businesses. Its halal home financing book passed $100 million in 2025, showing that its customer proposition extends beyond investing.
The growth model is commercially attractive because the same trust can support several products. A customer who uses Manzil for home financing may also use it for investing, savings, estate planning, or money management. Each product can lower the cost of acquiring the next relationship.
Its pricing strategy is being tested as it scales. At US$48 a year plus 0.4% of assets, Manzil needs customers to value the integrated experience more than a general brokerage paired with a separate halal screening tool.
For founders, the useful insight isn’t simply to target a niche. The customer requirement must change the workflow in a way that mainstream providers don’t serve well. Manzil’s religious rules affect product selection, account design, data, calculations, and customer support. That creates a stronger commercial position than branding a standard brokerage for a defined community.
Canada Built The Customer Need, Not The Launch Market
Manzil is Canadian, but Canada isn’t among the first markets for its new trading service. The international product relies on U.S. advisory and brokerage entities, while Canadian investment dealers operate under a separate registration, custody, clearing, and self regulatory framework.
Manzil hasn’t said whether regulation, partner availability, economics, or product sequencing explains Canada’s absence. The launch does show that a Canadian fintech can validate a customer need at home, then use regulated foreign partners to distribute a different product across approved markets.
The customer need remains significant at home. Mohammed Sawwaf previously told an industry discussion that the lack of halal financial products excludes many Muslim Canadians from services other consumers take for granted.
Financial inclusion isn’t only about whether someone can open an account. The account must also meet the legal, cultural, or religious requirements that allow the customer to use it.
Manzil is building around that gap. Its international trading launch will show whether a specialized Canadian fintech can retain control of customer trust and product rules while licensed partners carry the regulated transaction work.
Talking Point
Can a vertical fintech build an international investment business by owning the customer rules and experience while regulated partners supply the brokerage system underneath?
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