The future of food?

Not only does Straatman’s idea have ethical legs, but it’s business-smart.

Shoppers end up with a product that’s (more often than not) superior to what you’d find on the supermarket shelf, and because of Meatme’s low cost structure (it doesn’t own expensive real estate and relies on existing farmers) you pay less for what you get.

Meatme is now raising money from investors to scale across Canada and North America – and its system has been designed so it can be set up anywhere in the world.

In five years Straatman aims to be supporting thousands of farmers over more than 30 Meatme locations.

“We dream of a world with a massive reduction in meat consumption – with no place for factory farms – where we have an abundance of meat alternatives and only eat meat in small quantities,” says Straatman.

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