Mahi Sall, Advisor, Fintech-Bank Partnerships, Payments and Financial Inclusivity
January 25th, 2023
Pymnts | , 2020
Online bank N26‘s decision to exit the U.K. has customers feeling left behind, CNBC reported.
The Berlin-based digital bank said it would not be able to operate in the country anymore in the wake of Brexit, as it will no longer have a license to do business there. The startup will shutter all of its U.K. locations on April 15.
N26 made its entry into the U.K. in October of 2018 — more than two years after the U.K. made its decision to leave the European Union, but six months before Brexit was officially planned.
However, the fact that N26 used Brexit in its reasoning to leave the U.K. hasn’t sat well with some.
One customer in London told CNBC that he was “outraged” that the company had used Brexit as an excuse, calling it “fake news.” He said N26 needed “an excuse” for investors, and had found in Brexit a convenient scapegoat so that it wasn’t N26’s own failure.
Others said they were disappointed in the closure, enjoying the extra bonuses that come with accounts.
N26 is one among a new breed of branchless banks, looking to gain favor with consumers through a parade of slick marketing and eye-catching slogans. The entry in Britain pitted N26 against challengers like Monzo and Revolut, which were trying similar things.
The competitors, meanwhile, have pounced on the exit of N26 as a way to attract more customers to their own brands.
Starling Bank, posted in a Tweet on Monday (Feb. 17), “Just found out your bank’s making a swift Brexit? Don’t worry — we’re here to stay.”
Monese tweeted, “If you’re in need of a Brexit-proof GBP account, we can be your perfect match.”
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