Omer Ismail — Head of Marcus U.S. (Goldman Sachs’ Consumer Business)

Wharton Fintech via Medium | Peter Jankovsky | Sep 15, 2019

Omer Ismail head of Marcus goldman sachs consumer bank - Omer Ismail — Head of Marcus U.S. (Goldman Sachs’ Consumer Business)In our latest podcast, Peter Jankovsky (WG’20) is joined by Omer Ismail, the head of Goldman Sachs’ US consumer business.

In this role, Omer oversees the Marcus by Goldman Sachs and Clarity Money businesses as well as the Goldman Sachs/Apple credit card partnership.

Omer was originally the consumer business’ first employee, and under his leadership, Goldman Sachs’ US business has grown to over 4 million customers, $5 B in loan balances, $50 B in deposits, and 1,300 employees.

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In this extensive interview, Omer dives into:

  • The story behind Goldman’s decision to enter consumer banking and how it went about understanding consumer pain points to deliver a unique value proposition
  • How the consumer business operates as a distinct business within the broader Goldman umbrella, and how its focus on constant iteration of design and UX delivers a differentiated customer experience
  • Surprises and challenges that Goldman tackled as it scaled its consumer business
  • Thoughts on what’s next for Goldman in the consumer banking space, as well as Omer’s view on opportunities/challenges in the market

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