Karsten Wenzlaff, Advisor
August 26th, 2025
AI Innovation | Nov 17, 2025

AI generated image
On November 13 2025, OpenAI launched group chats in ChatGPT, a pilot feature that allows multiple users and ChatGPT to share one conversation in pursuit of 'shared intelligence'. The pilot began in Japan, New Zealand, South Korea, and Taiwan across Free, Go, Plus, and Pro plans. The company OpenAI says the feature makes it easy for people to collaborate with each other and with ChatGPT in the same conversation.
Group chats support up to twenty (20) participants with image generation, file sharing, search, and voice input. The system uses GPT 5.1 Auto to select the best model for each prompt. OpenAI confirmed that personal ChatGPT memory is never shared and that group interactions remain separate from private conversations.
Shared intelligence could change how teams capture and process information. According to a 2025 analysis of generative AI productivity and economic potential, integrated AI systems already improve knowledge worker output by 15% to 30% across major sectors. When teams include AI directly in discussion, duplication can drop, consensus can form faster, and complete records of decisions can be created automatically.
For fintechs, this can mean faster product design, simpler compliance, and clearer investor communication.
The change also raises questions about accountability. When AI helps a team reach conclusions, who owns the reasoning and who confirms its accuracy?
The implications extend beyond efficiency. The way AI interacts in a group may influence which ideas get attention. Teams should keep transparency in mind so AI remains a guide and not an unseen decision maker.
Canada explored rules for transparency fairness and accountability in the Artificial Intelligence and Data Act which was part of Bill C-27 but it didn't pass before Parliament prorogued so the framework is not in force. NCFA Canada's article on EU AI transparency rules explains how new European transparency requirements can inform Canadian policy discussions. The rise of multi participant AI spaces like group chats brings these questions forward in practical ways.
OpenAI explains in the announcement that group chats are separate from private conversations and that each person controls who can join see the history or leave at any time. However, the company hasn't stated whether or not combined group chats will be used to improve future models (read: yes, of course it will).
For fintech firms and regulators alike this latest innovation creates a new conversation about privacy and shared decision tools. It could also prompt review by agencies such as the Office of the Superintendent of Financial Institutions and the Canadian Securities Administrators on the expectations for audit consent and oversight in shared AI environments where many people view the same model output at the same time.
Shared intelligence can support teamwork but it also introduces risks. Research shows that digital tools can increase group pressure when an automated system gives the first idea, people may follow it instead of challenging it.
This has been highlighted in a 2024 review on digital collaboration bias (for GenZ) which found that automated cues can influence group judgment. When AI participates in a group, a confident early answer can impact the scope and direction of discussion. In business and policy settings this can lead to faster but sometimes weaker reasoning. In regulated sectors such as financial technology, groupthink sparks questions about traceability and clarity and who owns the final decision.
While OpenAI keeps group chats separate from personal memory, uses invitations, and gives people control over the tools, these steps can't replace good human practice (just yet). Teams should still help themselves by asking for different views, inviting questions, and noting why choices were made when AI is involved. This helps keep decisions strong and makes sure people stay responsible for the final choice.
The arrival of group chats in ChatGPT is an early pilot of shared intelligence where people and AI reason together in a transparent social setting.
As AI moves from a private assistant to a group collaborator, it's time for Canada and global stakeholders to ensure shared intelligence is designed in such a way that it strengthens collective decision-making and trust in both the process and outcome.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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