Pebble’s new Kickstarter raises $1 million in record time

Mashable by Seth Fiegerman | February 24, 2015

pebble 300x169 - Pebble's new Kickstarter raises $1 million in record time

Image: Pebble, Kickstarter

Pebble hit its latest Kickstarter goal in no time at all.

The smartwatch maker met its latest Kickstarter funding goal of $500,000 in just 33 minutes on Tuesday and topped the $1 million mark after 49 minutes, setting a new record.

 Kickstarter's previous record holder, Reaper Miniature Bones, hit the $1 million mark after 162 minutes, according to a rep for Kickstarter.The influx of activity around the Pebble campaign appeared to actually slow down the entire Kickstarter website.

Related: Pebble and Glyph: How Crowdfunding Is Creating Disruptive New Products

The latest campaign is to launch its first major overhaul to the Pebble smartwatch, including a color e-paper display and better battery life.

Pebble's original smartwatch Kickstarter effort from 2012 brought in more than $10 million in funding, making it the second most successful campaign in Kickstarter history.

See also: Pebble’s Eric Migicovsky Is Uninterested In A Potential Acquisition


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