VB | Harrison Weber and Fletcher Babb | Mar 26, 2015

The campaign’s initial goal was $500,000. Pebble’s now raised more than 40 times that amount, and the campaign still has hours to go.

When it launched on Kickstarter last month, the campaign surpassed $1 million in preorders in just 34 minutes. At the time, Kickstarter claimed that “Pebble is the fastest project to ever raise $1 million on Kickstarter.”

In 48 hours, the Pebble Time project surpassed the total amount raised by the original Pebble on Kickstarter ($10,266,845). By March 3, Pebble broke the all-time Kickstarter record set by the Coolest Cooler project (that one raised $13,285,226).

Since then, Pebble’s simply made it harder for some other project to come along and set a new record.

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Pebble sold its first smartwatch on Kickstarter back in 2012 and, just a few weeks before the Apple Watch launch, has proved it can still drive considerable demand.

The Pebble Time is the company’s third device, a $159+ smartwatch with several new features. Among them, a redesigned OS, a colorful display reminiscent of e-paper, a Gorilla Glass screen, and a smaller form factor. After the Time debuted on Kickstarter, Pebble added a fancier version that will run the same OS: the Pebble Time Steel.

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