Karsten Wenzlaff, Advisor
August 26th, 2025
Karsten Wenzlaff is a Crowdfunding and Fintech Expert from Germany. He is Secretary-General of Digit[...]
Perplexity and Getty Multi-year Images Licensing Deal
AI Licensing | Nov 3, 2025
Image: Freepik/rawpixel.com
Perplexity and Getty Images Partner to Bring Licensed Visuals Into AI Search
On October 31 2025, Getty Images and Perplexity announced a global multi-year agreement that gives Perplexity permission to display Getty’s creative and editorial photos within its AI search tools. The partnership uses Getty’s API to bring licensed images directly into Perplexity’s results with clear credits and links to the original source.
See: Perplexity’s $34.5B Chrome Bid Fuels Google Antitrust Heat
It’s one of the first major deals between an AI company and a content rights holder, an example of how licensing can help AI platforms respect creators while improving the quality of what users see.
Jessica Chan, Head of Content and Publisher Partnerships at Perplexity:
“Getty Images shares our belief that the future of AI‑powered discovery requires respecting the creators behind the content. Attribution and accuracy are fundamental to how people should understand the world in an age of AI"
Legitimizing Content Use and Addressing Concerns
Perplexity has faced several plagiarism and scraping allegations during the past year, including incidents involving Getty photos that appeared without license. The new agreement resolves those issues by providing legitimate access under clear terms.
Nick Unsworth, Vice President Strategic Development at Getty Images:
"This agreement paves the way for a productive and collaborative partnership between our companies, where we will work together to improve attribution of our contributors' work and Getty Images’ high‑quality creative and editorial content will enhance Perplexity’s platform.”
Users should note however that the license applies only to Perplexity itself. So while users can view Getty images in search results they can't download, reuse, or share them outside the platform.
Attribution does not grant any rights, and any reuse or commercial application still requires a separate license from Getty Images. There is no indication of sublicensing or user-level permissions in any official material.
Implications
The Perplexity–Getty deal is a win-win where a structured licensing partnership can strengthen trust and reduce copyright exposure while improving the user experience. For Getty, the deal adds a new business stream in AI search.
See: The Necessity of Copyrighting Your Voice in 2024 | 1,000 Artists Protest AI Copyright Plans with Silent Album
For Perplexity, it helps rebuild credibility after a year of public criticism while following through on stronger commitment to transparency and proper credit for creators. This partnership also builds on the company’s earlier initiative to share value with content creators through its 80/20 revenue-sharing program for publishers.
Outlook
Being transparent about where information comes from builds confidence with users and regulators. As Canada develops its own rules for AI and copyright, partnerships like this one show how respecting creators can go hand in hand with innovation.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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