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Pipe Raises $50M to be the ‘Nasdaq for Revenue’

Techcrunch | Mary Ann Azevedo | Mar 9, 2021

Pipe revenue trading platform - Pipe Raises $50M to be the 'Nasdaq for Revenue'

A little over one year ago, Pipe raised a $6 million seed round led by Craft Ventures to help it pursue its mission of giving SaaS companies a funding alternative outside of equity or venture debt.

The buzzy startup’s goal with the money was to give SaaS companies a way to get their revenue upfront by pairing them with investors on a marketplace that pays a discounted rate for the annual value of those contracts. (Pipe describes its buy-side participants as “a vetted group of financial institutions and banks.”)

A few months after that initial seed raise, Pipe brought in another $10 million in funding as an extension of that round.

And now today, Miami-based Pipe is announcing a new raise — $50 million in “strategic equity funding” from a slew of high-profile investors. Siemens’ Next47 and Jim Pallotta’s Raptor Group co-led the round, which also included participation from Shopify, Slack, HubSpot, Okta, Social Capital’s Chamath Palihapitiya, Marc Benioff, Michael Dell’s MSD Capital, Republic, Alexis Ohanian’s Seven Seven Six and Joe Lonsdale.

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While most of the round is dedicated to purchasing primary equity, a minority of the round is allocated toward buying secondary equity (meaning that a small portion of the dollars raised went toward buying shares from existing shareholders, such as employees and executives).

Pipe co-CEO and co-founder Harry Hurst is loath to label the latest raise with a stage.  “We don’t want to play the alphabet game,” he said. “This wasn’t about the money. We had five or six years of runway going into this round. It was about getting the right partners on our cap table.”

In conjunction with the new financing, Pipe said it is also broadening the scope of its platform beyond strictly SaaS companies to “any company with a recurring revenue stream.” This could include D2C subscription companies, ISP, streaming services or a telecommunications companies. Even VC fund admin and management are being piped on its platform, for example, according to Hurst.

“When we first went to market, we were very focused on SaaS, our first vertical,” he said. “Since then, over 3,000 companies have signed up to use our platform.” Those companies range from early-stage and bootstrapped with $200,000 in revenue to publicly traded companies.

Pipe’s platform assesses a customer’s key metrics by integrating with its accounting, payment processing and banking systems. It then instantly rates the performance of the business and qualifies them for a trading limit. Trading limits currently range from $50,000 for smaller early-stage and bootstrapped companies to over $100 million for late-stage and publicly traded companies, although there is no cap on how large a trading limit can be.

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“The best way to summarize it is we can work with any company that has a high degree of predictability around their revenue,” Hurst said. Pipe, he added, aims to turn that monthly recurring revenue into annual recurring revenue.

In the first quarter of 2021, tens of millions of dollars were traded across the Pipe platform. Between its launch in late June 2020 through year’s end, the company also saw “tens of millions” in trades take place via its marketplace. Tradable ARR on the platform is currently in excess of $1 billion.

“We’re helping companies grow on their own terms,” Hurst said. “Or, you could say we’re building the Nasdaq for revenue. Virtually every company in the world has a recurring revenue model already, or if they don’t, they’re thinking about how they can shift to it.”

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