Karsten Wenzlaff, Advisor
August 26th, 2025
Survey Results | April 25, 2024

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About the Survey: The latest 2023 Institutional Adoption of Crypto Assets survey conducted by KPMG in Canada and the Canadian Association of Alternative Assets and Strategies (CAASA) reveals increased adoption and innovative practices in digital currencies.
The survey received 65 responses, including 31 from institutional investors and 34 from financial services organizations with operations in Canada. The institutional investors comprised a diverse group, including hedge funds, family offices, high net worth individuals, pension funds, endowments and foundations, as well as private equity and venture capital firms.
Kunal Bhasin, partner and co-leader of KPMG in Canada's Digital Assets practice:
"The last time we did this survey in 2021, it was a strong year for cryptoassets. The following year was a turbulent year, marked by fraud and collapses of major cryptoasset trading firms, but those events had a cleansing effect on the industry. Rising U.S. debt combined with increasing inflation likely provided a catalyst for the crypto rally of 2023, and it appears investors are looking for alternative asset classes that act as a debasement hedge and a reliable store of value. Our survey findings suggest cryptoassets are increasingly seen as an investible alternative asset class among such institutional investors and financial services organizations in Canada."
Institutional investors have expanded their exposure to cryptoassets. Nearly four in ten (39%) reported having either direct or indirect exposure in 2023, up from 31% in 2021. This growing interest is particularly pronounced in direct ownership, where 75% of institutional respondents now hold cryptoassets directly, a substantial increase from just 29% two years prior.
Investment strategies have diversified as well, with a significant uptick in the adoption of derivatives and crypto-related public equities. Exposure through derivatives has seen a remarkable rise, from 14% in 2021 to 42% in 2023, offering investors tools for hedging, speculation, and accessing the market in a risk-managed manner. Similarly, investments in crypto-related public equities have escalated, reflecting a strengthened confidence in the crypto market's integration with traditional financial systems.
The cryptoasset market in Canada is positioned for continued growth, with supporting regulatory actions and increasing institutional acceptance. Innovations such as the approval of spot Bitcoin ETFs in the U.S., and anticipated Ethereum ETFs signal a maturing market ready to offer more diversified and secure investment opportunities.
As Canadian financial institutions and investors increase interest, the emphasis will likely remain on education, strategic investment, and the development of robust infrastructures to support these digital assets. The integration of cryptoassets into mainstream portfolios suggests that investors recognize their potential to reshape investment strategies amidst a digitally transforming world. The insights from the 2023 survey sums up Canada's approach to cryptoassets — from cautious observation to proactive engagement.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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