Mahi Sall, Advisor, Fintech-Bank Partnerships, Payments and Financial Inclusivity
January 25th, 2023
Guest Post | June 1, 2021
Most entrepreneurs want to attract investments to develop their ideas and launch their businesses fast. Unfortunately, it's very hard to get a startup funded if it doesn't work and bring any profits. Entrepreneurs need to create engaging presentations and pitch their ideas professionally to persuade venture capitalists to invest a particular sum into a startup.
Since investors choose projects to support meticulously, most ideas get rejected again and again. If you have no experience in presenting products and convincing other people to fund your startup, you have to spend a lot of time preparing a stunning pitch. Also, check out the top five things to remember if you don't want to fail.
For starters, you need to understand that venture capitalists don't have plenty of spare time to examine every new project thoroughly. The first thing you have to do is grab investors' attention and make them engaged to learn about your startup as much as possible. Therefore, you need to keep your presentation brief and simple. Try to avoid using specific terms in your speech to present yourself as a niche expert. They will confuse potential investors. Vice versa, you have to create an easy-to-understand story and pitch it in less than five minutes.
Feel free to use visuals as they help present a lot of information very fast. You have to highlight the crucial points of your story first. State the problem that your startup aims to resolve, show the value of a solution, and briefly tell about your achievements. Feel free to tell potential investors how you're going to solve the problem, run your business, and make money to get them interested in your project quickly. However, avoid rushing your presentation to tell venture capitalists about everything fast. A high pace won't benefit your pitch.
Even though you need to impress potential investors with your pitch, you shouldn't reinvent the bicycle. You have to create a well-structured presentation that follows all the standards. You ought to start your pitch deck from a cover page. Next, you should summarize all the information. Feel free to present your team in the very beginning.
At the next stage, you ought to state the problem and present a solution. Show how you're going to resolve it with the help of milestones. Then, you have to present your research by showcasing your product's market value, telling about the target audience, and the cost of attracting a customer. Also, you need to analyze all the competitors and present your findings. In the end, you have to tell venture capitalists how long they will have to wait to get their money back and start acquiring profits.
All inventors want to see a self-assured entrepreneur who is ready to cope with challenges and lead a niche. You have to be prepared to support any claims and answer any question related to your project. Since venture capitalists want to invest in risk-free startups, they will likely provide money to an entrepreneur who is 100% sure of a project's success.
If you want your startup to get funded, it's not enough to create a presentation that meets the average-quality paper standards mentioned in the Extra Essay review. You should spend a lot of time learning all the ins and outs of the problem and solution you want to develop. You have to be confident with numbers and specific terms. Investors will quickly notice all the weak points of your startup. They will ask a lot of tricky questions trying to figure out if your project isn't raw.
A presenter is as important as a presentation itself. It is vital to make your pitch persuasive to convince venture capitalists to fund your startup. You should dress professionally. There is no need to buy an expensive suit and leather shoes. Try to pick a trendy outfit and make sure that all clothes are fresh and ironed.
Don't be shy to be enthusiastic, presenting your project to venture capitalists. If investors understand that you're passionate about your idea and won't back up, facing an unforeseen obstacle, you will increase the chances of getting your startup funded significantly. Also, you need to control your body language to persuade investors to provide the required amount of money.
Nobody wants to fail, presenting a startup. Therefore, you always need to have a plan B. During your presentation, a large number of unexpected issues may happen. You have to be prepared to tackle the most widespread technical issues. You should practice a lot to become a top-grade storyteller who will perform professionally, even if a microphone or clicker stops working on a stage. If you overcome any possible issue and keep pitching your startup, you will present yourself as a person who is ready to cope with challenges and always knows what to do if something goes wrong.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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