NBC Bay Area | Aug 8, 2014

We Have Ourselves to Blame for Potato Salad Guy

The Ohio man who raised $55,000 for potato salad on Kickstarter wrapped up his campaign this week. Kickstarter's blog helpfully broke down some of the numbers.

Turns out that California was one of the highest contributors to the oddball project, second only to Zack Brown's home state of Ohio.

The way Brown pitched the project, it seemed satirical, absurd, but also rather literal. "Basically, I’m just making potato salad. I haven’t decided what kind yet," he wrote.

It ended up being an historic Kickstarter. Many campaigns have earned more money, but according to Kickstarter, few have earned more pageviews. They say the potato salad kickstarter gathered 4.1 million visits, making it the fourth most popular campaign page in the site's history.

Potato Salad Campaign US Funding Distribution

California now has a place in that little piece of internet history, having pledged 17.2% of the total Americans contributed. Only Brown's home state, Ohio, pledged more with 17.6%. The third highest contributor was New York with only 9.5%.

View:

• What potato salad teaches us about Crowdfunding

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It's easy to imagine that California, as the tech center of the country, might have a greater attraction to Kickstarter (if not potato salad per se) but a lot of this seems to be a function of population. California's has about 18 million more people than New York, meaning our pledges per capita are much more modest.

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