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Strategy Buys More BTC as Canadian Crypto ETFs Grow

Bitcoin | May 27, 2025

Freepik Buying Bitcoin

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Strategy Acquires 4,020 New Bitcoin as Canadian Crypto ETFs Gain Strength

On May 26, 2025 via press release, billionaire Michael Saylor's company, now rebranded as Strategy, announced the acquisition of an additional 4,020 Bitcoins between May 19 and May 25 for the total price of approx $427.1 million, showing growing corporate and institutional demand and confidence in digital assets.

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This latest purchase brings Strategy's total bitcoin holdings to 580,250 BTC, bought at an average price of $69,979 per coin, and aligns with recent federal policy shifts, including the U.S. governments 2025 creation of a Strategic Bitcoin Reserve.

BTC vs Strategy Performance Comparison

According to Portfolioslab where you can compare returns, Strategy's stock (formerly MSTR) has outperformed Bitcoin over the past year, with a 1 year return of +119.31% versus Bitcoin's +59.13%. However, Bitcoin maintains a higher 10-year annualized return at 84.59% compared to Strategy’s 35.83%. Strategy’s higher volatility and risk metrics reflect its leveraged exposure to Bitcoin.

As of May 27, 2025, the Crypto Fear and Greed Index stands at 74 (Greed), indicating positive investor sentiment and the potential for price corrections if optimism overheats.

AI and Enterprise Innovation

On May 7, 2025, at Strategy World 2025, the company introduced several new AI and data tools aimed at helping businesses manage and use their data more effectively. These included Strategy Mosaic™, which helps companies organize and control data across different platforms like Tableau and Google Sheets, and Auto 2.0, a faster, more intelligent AI engine built to handle both structured and unstructured data through chat-like conversations.

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Strategy also launched Strategy One Standard Edition, a version of its platform for smaller organizations that want advanced analytics without a large IT setup.  Chief Technology Officer Ponna Arumugam said their new AI system is built to learn, adapt, and scale as businesses grow. Full press release here, with livestream access on YouTube.

Canadian Crypto ETFs on the Rise

At the same time, Canadian crypto ETFs are gaining momentum with investors who are seeking regulated exposure to crypto, given global volatility and policy shifts.  Canadian-listed ETFs continue to expand, led by the Purpose Bitcoin ETF (BTCC) with C$993.5 million in AUM and the Fidelity Advantage Bitcoin ETF (FBTC) with C$1.257 billion. Investors benefit from secure, regulated access to cryptocurrencies without needing to manage private wallets.

ETF Name Ticker AUM (CAD) Management Fee Notes
Purpose Bitcoin ETF BTCC C$993.5M 1.5% First physically settled BTC ETF
CI Galaxy Bitcoin ETF BTCX.B C$781.9M 0.4% Low-fee Bitcoin exposure
Fidelity Advantage Bitcoin ETF FBTC C$1.257B 0.4% Cost-effective BTC ETF
3iQ CoinShares Bitcoin ETF BTCQ C$361.6M 1.0% BTC price tracking exposure
CI Galaxy Ethereum ETF ETHX.B C$461.9M 0.4% Ethereum exposure
Evolve Bitcoin ETF EBIT C$254.5M 0.75% Uses CME Bitcoin Reference Rate
Purpose Ether ETF ETHH C$130.7M 1.0% Physically settled ETH ETF
Purpose Bitcoin Yield ETF BTCY C$126.5M 1.1% Covered call strategy for BTC
Evolve Cryptocurrencies ETF ETC C$61.35M 0.75% Mixed BTC and ETH exposure
3iQ Ether Staking ETF ETHQ C$49.6M 1.0% ETH price and staking exposure

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Outlook

Strategy's latest addition to it's deepening BTC position, and the growth of Canadian crypto ETFs highlight the fact that crypto is constantly becoming more institutionalized.  Canada’s proactive regulatory stance continues to make it a hub for compliant crypto investment products.


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