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Theta Labs Score Partnership with NHLs Vegas Golden Knights

NFTs | Jan 17, 2024

Theta Labs Official Partner Vegas Golden Knights - Theta Labs Score Partnership with NHLs Vegas Golden Knights

Image from NHL's Vegas Golden Knights

NHL's Vegas Golden Knights Partner with Theta Labs for NFT Fan Experiences

The National Hockey League's Vegas Golden Knights have announced an exciting partnership with Theta Labs (leader in Web3 video, AI, and entertainment technology) set to bolster innovate fan experiences through the use of Non-Fungible Tokens (NFTs).

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Kerry Bubolz, Vegas Golden Knights President and CEO:

"We are always looking for innovative ways to engage our fans and provide a deep connection with our team. This partnership with Theta Labs allows us to offer unparalleled experiences and many more possibilities in the future. It's an exciting new chapter in bringing our fans closer to the team and the game they love."

So What's The Score?

The Golden Knights are launching an exclusive series of NFTs on the ThetaDrop NFT marketplace. These NFTs are unique as they offer more than just digital collectibles; they are keys to unforgettable in-person experiences. Fans attending select home games, both online and in-person, will have the opportunity to claim these exclusive NFTs at no cost.

  • Tickets to Knights games
  • Autographed memorabilia from top players
  • VIP moments, such as photo opportunities on the ice and access to press conferences
  • A special opportunity for 75 guests to access a private viewing lounge with breathtaking views of the Vegas strip

A New Model For Monetizing Fan Engagement

Theta Labs' collaboration with the Golden Knights introduces new avenues for monetization in the sports industry. The blend of NFTs and exclusive experiences enriches fan engagement and opens up novel revenue streams, exemplifying the potential of Web3 technologies in transforming traditional sports monetization models.

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It positions the Vegas Golden Knights to captivate a global fanbase, offering unique virtual interactions that connect fans worldwide with the high-energy action of NHL hockey.

Mitch Liu, Co-Founder and CEO of Theta Labs:

“The world of sports is evolving, and we are at the forefront of this change with the Vegas Golden Knights. Our vision extends beyond offering unique experiences to broaden the team's reach on a global scale. This strategy is transforming the very essence of fan interaction, paving new paths for monetization, and reshaping the global sports landscape.”


This initiative is set to redefine fan experiences, making them more interactive, engaging, and memorable than ever before.  It's a pioneering move that blends the excitement of sports with the innovative potential of blockchain technology.

NCFA Jan 2018 resize - Theta Labs Score Partnership with NHLs Vegas Golden KnightsThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit:

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