Global fintech and funding innovation ecosystem

Why Creativity is Essential for Your New Business

Entrepreneur | Rudy Mawer  | Dec 21, 2022

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Creativity breeds originality. Originality is key to any successful startup. It gives your brand an edge over its competitors. How? Because your service or solution is different from what has already been before.

  • It helps us understand other people's points of view by encouraging us to think outside of our own comfort zone. When we're able to express ourselves through words or ideas, it opens up our minds to limitless possibilities.

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  • Innovation:  Creativity also helps us get unstuck when we're stuck in a rut by helping us think outside of the box. That way, we can find new ways forward. Even if those ways aren't directly related to what we were originally working on.  It's also one of the cornerstones of innovation —keeping your business ahead of the curve and helping you stay competitive in an ever-changing marketplace.
    • That's because creativity can have a positive impact on our internal systems.  With expanded thinking, companies can have a well-rounded process in place for solving unexpected issues.
  • It can help you find ways to resolve unconventional problems. In turn, this should help your company grow, which will increase profits.

OpenAI on 'Creativity and entrepreneurship'

  • Creativity is essential to entrepreneurship because it allows entrepreneurs to come up with new and innovative ideas for products, services, and business models. This can be particularly important in highly competitive markets where standing out from the competition is key to success.
  • Entrepreneurs who are able to think creatively are often able to identify untapped opportunities and develop unique solutions to problems, which can give them a competitive advantage in the market. Creativity can also help entrepreneurs to adapt and pivot their businesses in response to changing market conditions or shifts in customer needs.

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  • Additionally, creativity is often a key factor in the success of marketing and branding efforts, as it allows entrepreneurs to develop compelling messages and differentiate their businesses from others in their industry.
  • Overall, creativity is an important skill for entrepreneurs to cultivate, as it can help them to identify new opportunities, develop innovative solutions, and stand out in their markets.

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NCFA Jan 2018 resize - Why Creativity is Essential for Your New BusinessThe National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit:

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