The Empowering Guide for Women in Tech in 2022 - What You Can Do to Help Women Rise in Tech
Karsten Wenzlaff, Advisor
August 26th, 2025
Karsten Wenzlaff is a Crowdfunding and Fintech Expert from Germany. He is Secretary-General of Digit[...]
Meet the women who are making sure blockchain is inclusive
FastCompany | By Lydia Dishman | Sep 20, 2018
When you have a technology that’s only 10 years old, women and underrepresented minorities have the chance to change this corner of the tech industry.
Yael Rozencwajg recently had an experience that was unusual for a woman in tech. Speaking at a conference for executives in the blockchain and Internet of Things (IoT) space, Rozencwajg found herself explaining the digital ledger system that forms the basis of blockchain technology to about 200 people, most of whom were white, male CEOs. “There was a lot they didn’t know,” the founder of startup Blockchain Israel tells Fast Company.
The difference was that the audience was respectful and deferential, despite the prevailing reality that when women are outnumbered in a work setting like this, several studies show that they are talked over, interrupted, or simply ignored.
Rozencwajg chalks it up to the relative newness of the blockchain space. The technology is only 10 years old and was initially used to record bitcoin transactions. But its applications have since moved from solely recording bitcoin and other digital currency transfers to smart contracts and other transactions that need the security that an immutable record can provide. These applications are so new, in fact, that at another event, Rozencwajg spotted an error on a fellow presenter’s slide deck about smart contracts and was able to help him correct it before he delivered it to the group.
Although Rozencwajg admits she’s not afraid to speak up, even when she’s the only woman in the group, she’s gotten plenty of pushback over the years that she’s worked in technology. Not this time.
“There’s an acceptance that women know their stuff,” she asserts. The newness, she explains, “puts all of us on the same level.”
The related world of cryptocurrency roils with tales of “blockchain bros.” A recent Bitcoin Conference featured just three women out of 88 speakers. Another held official conference parties at strip clubs. Yet despite the overall lopsided gender balance in crypto, according to some measures, blockchain itself–while it also tilts toward being dominated by men– events like those at SXSW this year show that it’s emerging as a space where women can get in early and change the ratio.
Not as risky as it seems
The barriers to entry are mostly about perception, according to Emilie Choi. The former vice president and head of corporate development at LinkedIn joined Coinbase in March 2018, moving from the professional networking platform’s staff of over 13,000 to a startup with less than 500. “It is intimidating for outsiders to think about the crypto world,” she says. Not only that it’s a man’s world, Choi explains, but that media coverage around price volatility of virtual currency, “and the antics of certain personalities,” reinforce the crypto/blockchain bro myth versus reality. This Choi states, is “erroneous.”
See: Slowly but surely, women are changing fintech
At Coinbase, she says there’s a more inclusive culture than other places she’s worked. Although Choi admits the learning curve was steep early on, there was no shortage of experienced people on staff to help her get up to speed. Additionally, she notes, the executive team at Coinbase is 1/3 female. On making the leap from the more established LinkedIn, Choi maintains, “I wanted another once-in-a-lifetime experience at a tech company.” That said, she admits, “The whole goal is to serve a diverse base. If I’d known [how inclusive Coinbase was inside and out], I would have jumped in faster.”
Potential in democratization
That’s precisely what drew attorney Paroma Indilo to work with blockchain companies. A lawyer specializing in advising companies on initial coin offerings (ICO), she started getting involved two years ago after attending a conference and dipping a toe into investing in bitcoin and ethereum. “As a lawyer, I am a bit risk-averse,” she admits. But she said she spent a lot of time reading about it and learned that the blockchain technology underpinning cryptocurrencies “had the potential to change the world economy for the better.”
The way Indilo sees it, it’s similar to the promise of the internet where everyone with access had the chance to be a participant. However, that democratization wasn’t totally realized as areas with limited access prohibited participation and the growth of large tech companies. The data created on the internet is a “huge asset essentially owned by few companies use for their own benefit,” she says. “We don’t even understand why they are doing certain things, and in many cases they hugely undermine privacy.”
But blockchain can deliver on that promise. Simply being able to send and receive money in a secure, transparent way has huge implications for both the banked and unbanked populations of the world. And it’s not just about money, Indilo contends. Opu Labs is a skincare web application built on the blockchain. It allows users to scan their faces and get analysis on skin conditions. Not only is this very personal information secure and unable to be tampered with, Indilo points out that people are getting paid to get something valuable. The platform pays you if they are sending your data to a dermatologist, but the choice is yours to share your data.
How to bring in more women?
Coming from a career culture steeped in the traditional bureaucracy and hierarchy, this approach was refreshing to Indilo. “For too long I felt like I wasn’t doing anything meaningful,” she confesses. Now, she says, she’s a passionate advocate to get more women into the mix. She’s tried to educate friends and family as well as her professional networks on the opportunities in blockchain, but Indilo says that sometimes all it takes is pointing out that she’s often the only woman in a group of men at startups. “Their consideration was on more important things like funding and skills, they aren’t thinking about gender discrepancy,” Indilo says. “But it just needs to go hand and in hand with educating the industry.”
See: FINTECH FRIDAY$ (EP.3-Aug 3): Investing in Canadian Diversity with Peggy Van De Plassche, Founding Partner at Roar Ventures
Education is the primary challenge according to Susan Joseph, a cofounder and the executive director of Diversity in Blockchain. She believes the blockchain space is a reflection of the larger tech industry when it comes to gender imbalance, and that is because of lack of knowledge.
“People think they can’t do it,” Joseph contends, because it is considered a “tech” job. “You don’t need a university program in computer science,” she says. “What you need is curiosity and the ability to sift through public information.” There is plenty to do beyond coding, says Joseph, who is an attorney by trade.
She says those currently in the industry are willing to educate others and share their knowledge as long as someone asks. To encourage more women and underrepresented minorities to hop aboard the blockchain wagon, the organization is also hosting events like the one in which they partnered with the U.N.
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The Empowering Guide for Women in Tech in 2022 - What You Can Do to Help Women Rise in Tech
1. Graduate More Women With Computer Science Degrees and Certifications
Elementary and middle schools need to play a big role in this shift. By high school and college, many girls have already formed their opinions of both the tech field and their own ability. Here are five things schools can do to help encourage girls to build an interest in entering the tech industry:
- Make technology a required course in middle school.
- Add computer programming instruction in elementary school.
- Make sure Career Days and parent speakers include women in tech.
- Educate teachers on unconscious bias against girls in regards to math and technology.
- Offer a technology/computer club for girls.
See: 2021 Powerlist: Women in Fintech
But efforts need to expand beyond the classroom. A single comment by an adult, even a neighbor or family member, can encourage (or discourage) a girl from going into a STEM field. Every person who interacts with girls should make an effort to do the following:
- Actively encourage any interest in technology.
- Share about female friends and family in the tech field.
- If you work in the tech field, offer to give a tour or bring young girls to an event at your work.
- Mention technology when asking what they want to be when they grow up.
- When talking about school, ask if they are taking computer or technology courses.
2. Ensure Women Earn Promotions at Comparable Rates as Men
The solutions to this problem aren’t new and earth-shattering ideas. Really, it’s making sure that basic best practices are in place and followed. It comes down to transparency, training, and communication throughout the process.
See: Work Trends: Employees Feel the Opposite but the ‘Data doesn’t lie’ | Women Leaving Companies at Highest Rate Ever
Here are key ways to change the tech sector promotion process:
- Be clear about career paths. This information should be transparent and made available to all employees. It should include the specific skills/experiences that are required to move up the ladder.
- Help individuals achieve their goals. Create a personalized career path for each employee based on their own strengths and goals. Have employees update the path with their manager on a regular basis.
- Develop a mentoring program for women in the tech industry. This should include training for the mentors to help guide their mentees through meeting their career goals.
- Offer leadership training to high-performing employees to help meet skills gaps. Instead of requiring nominations or women to sign up, have managers specifically ask all employees individually about their interest in participating. Many women wait to be asked for leadership training opportunities. You should also hold managers accountable for training and promotion rates based on gender.
3. Revamping the Recruiting & Hiring Process to Attract and Hire Women
Here are three ways to use benefits to encourage women to consider and apply for tech jobs:
See: Why is venture capital still ignoring women? The case for investing is clear.
- Include women in the interview process. I know I never wanted to ask a male interviewer about flexibility, and I’d be more likely to voice this question with a female.
- Highlight flexibility options and work-life balance. Women (and men) often research a company’s benefits before applying and may not want to ask this question during an interview, so make sure it’s included on your website.
- Feature women in tech positions on your Careers page. You should also consider having female employees share their experiences, particularly when it comes to work-life balance benefits.
Continue to the full article --> here
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain and cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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September 15, 2026 | NCFA Market Activity | Lending Consumer Credit And BNPL, Embedded Finance, Artificial Intelligence And Data Zown Connects Rent Rewards, AI Search and Home Finance On September 15, 2026, Toronto-based Canadian proptech Zown updated its homebuying app with Rent Rewards alongside AI property search, affordability estimates, mortgage pre-approval and transaction services. Zown advertises up to 8% back on rent, giving it a reason to start working with consumers years before many will be ready to buy a home. The 8% combines two potential rewards. Zown Money says Zown currently provides up to 4% cashback directly on rent, while an eligible credit card can add up to another 4% depending on the card's terms. At C$2,500 in monthly rent, Zown's 4% portion would equal C$100 a month or C$1,200 a year. If a renter also earned the full additional 4% through their card, the total could reach C$200 a month or C$2,400 a year before any card or payment-related costs. The Canadian iPhone app, developed by Zown Realty Inc., also lets users upload a lease and proof of rent, search properties through an AI assistant called Zoro, view estimated affordability, request showings with licensed agents, seek mortgage pre-approval, ...
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Sep 5, 2026 | Last Updated Sep 14, 2026 | NCFA Fintech Whisperer | Payments Infrastructure And Money Movement, Digital Assets Blockchain And Tokenization, Digital Identity And Trust, Cybersecurity Fraud And Financial Crime, Digital Banking And BaaS, Capital Markets Infrastructure And Funding, Artificial Intelligence And Data, Cross Border Payments And FX, Wealthtech Investing And Trading, Embedded Finance, Insurance And Insurtech, Lending Consumer Credit And BNPL, Open Banking Open Finance And Data Sharing, Risk Compliance And Regtech, Treasury Liquidity And Cash Management, Regulation And Policy, Data Privacy And Governance This live weekly NCFA intelligence page tracks financial technology developments that significantly affect how fintechs build, sell, raise capital, and operate under scrutiny. Coverage prioritizes Canada and includes global events that directly influence competitive conditions, market access, and execution realities across fintech sectors. This page will be updated throughout the week with market movers in a live format and then each week we'll close the prior week's contents in prep for the upcoming week, and continue on a rolling basis. (Missed prior week's Fintech Whisperer? (December 6-12, 2025, December 13-19, 2025, January 1-9, 2026, January 10-16, 2026, January 17-23, 2026, January 24-30, 2026, January 31-February 6, 2026, February 7-13, 2026, February 14-20, 2026, ...
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September 15, 2026 | NCFA Insight | Capital Markets And Market Infrastructure, Competition And Market Structure, Public Sector Policy And Industrial Strategy Nearly $500B In Commitments And A Proposed 6.4% Investment Tax Rate Today, on September 15, 2026, Canada's first Canada Investment Summit 2026 commitments reached nearly $500 billion across Canadian pension funds, insurers, banks, investment funds and a major AI infrastructure project. The September 14–15 summit in Toronto also brought together investors from nearly 30 countries managing more than $100 trillion in assets. The $500 billion isn't one pool of foreign equity. It combines institutional investment, bank financing and capital mobilization, investment funds and corporate infrastructure spending. A large share comes from Canadian institutions putting more capital to work at home while Ottawa tries to attract additional global investment. Canadian Institutions Supply Much Of The Capital Canadian pension funds, insurers and other institutional investors committed nearly $100 billion CPP Investments and Brookfield Asset Management launched the $50 billion Maple Fund for Canadian critical infrastructure and strategic industries PSP Investments plans another $25 billion of Canadian investment Ontario Teachers' Pension Plan committed an additional $10 billion by the end of 2027 Sun Life Financial committed $5 billion over five years ...
Sep 15, 2026 Market volatility remains a persistent factor in wealth management, driving investors to seek strategies that balance capital stability with strategic diversification. While physical property has traditionally served as a tangible asset class, direct ownership often carries operational friction and localized concentration risk. Real estate funds present a structured alternative, pooling capital to access larger-scale assets under professional administration. However, evaluating these vehicles requires a realistic understanding of their risk profiles, liquidity terms, fee structures, and underlying statutory frameworks. Structural Trade-offs: Scale, Risk, and Liquidity Managed real estate portfolios offer distinct operational benefits while introducing clear structural constraints: Institutional Execution: Funds leverage pooled capital to negotiate institutional pricing, access commercial or multi-unit residential developments, and spread risk across multiple properties within the fund's mandate. Inflation Pass-Through and Fee Drag: Real estate often mitigates inflation through index-linked commercial leases or periodic residential rent adjustments. However, net investor returns are directly impacted by fund fee structures—typically including a 1–2% annual management fee and potential performance hurdles—which must be weighed against the ongoing maintenance and transaction costs of direct ownership. Operational Relief: Professional managers oversee tenant administration, maintenance, and legal compliance, removing the daily burdens associated with direct landlord responsibilities. Realistic ...
September 14, 2026 | NCFA Insight | Cross Border Payments And FX, Payments Infrastructure And Money Movement, Digital Assets Blockchain And Tokenization, Competition And Market Structure New Delhi Declaration Advances Payment Interoperability On September 12, 2026, BRICS leaders met in New Delhi for the 18th BRICS Summit and backed further work connecting national payment and financial messaging systems. The New Delhi Declaration confirms that the BRICS Payment Task Force has been studying cross border interoperability and the use of local currencies for trade settlement and investment. BRICS hasn't yet created a common payment network or digital currency. However, payment interoperability has moved into an official technical workstream rather than remaining a series of proposals from individual members. The progression has been fairly quick. India proposed stronger payment and central bank digital currency connectivity in January. In August, Reserve Bank of India Governor Sanjay Malhotra confirmed that members were discussing links between fast payment systems and central bank digital currencies. The September declaration gives the Payment Task Force a formal basis to continue that work across the bloc. The commercial backdrop has also changed significantly since we last covered the 2023 BRICS summit. The group has expanded, supply chains have been ...
September 14, 2026 | NCFA Insight | Competition And Market Structure, Regulation And Policy, Capital Markets Infrastructure And Funding Routledge Speech Puts Growth and Competition Higher on OSFI Agenda On September 11, 2026, Superintendent Peter Routledge delivered a speech at the Economic Club of Canada, explaining how the Office of the Superintendent of Financial Institutions (OSFI) is refining its risk appetite. Financial resilience remains central, but OSFI is giving more weight to economic growth and competition when it decides whether a regulatory requirement is proportionate to the risk. For financial technology firms, smaller banks, federal credit unions and prospective entrants, the commercial question is whether those decisions make Canada's regulated financial market easier to enter and compete in. Some fintechs may eventually seek a federal bank, trust or loan company structure. Others need regulated partners that can support new lending, payments or financial products without the economics forcing every partnership toward Canada's largest institutions. OSFI is already changing parts of that equation. New entrants have a more structured approval process, selected capital requirements are being recalibrated and unnecessary supervisory material is being removed. The value to the market will depend on what happens to entry costs, operating economics and the ...
September 14, 2026 | NCFA Market Activity | Capital Markets Infrastructure And Funding, Digital Assets Blockchain And Tokenization, Artificial Intelligence And Data Institutional Investors Back Tokenized Market Data On September 14, 2026, Paris-baesed digital asset firm Kaiko raised US$110 million in a Series B extension led by S&P Global. RBC joined BNP Paribas, Nasdaq Ventures, Bpifrance, Broadridge, Coinbase Ventures, DRW Venture Capital, Canton Foundation, Stellar and Susquehanna Private Equity Investments. Existing shareholders Anthemis, Point Nine and Revaia also participated. Kaiko plans to invest the capital in its market data business and services for onchain capital markets. Its coverage spans more than 150 exchanges and protocols, with data used for pricing, trading, valuation, risk, surveillance and benchmarks. S&P Global, RBC, Nasdaq, BNP Paribas and Broadridge bring something beyond capital. They operate businesses that depend on reliable prices, benchmarks, market data and institutional distribution. Their investment gives Kaiko deeper relationships with firms that could also become customers, partners or distribution channels as tokenized securities and digital assets enter more institutional products. S&P Backs Kaiko After Launching 4,000+ Indices S&P Global was already working with Kaiko before leading the round. On September 1, S&P Dow Jones Indices and Kaiko launched the S&P Kaiko ...
Sep 14, 2026 Industrial machinery is essential in the manufacturing, construction, processing, agriculture, energy production, and other industries. Unexpected machine failures can have more than repair costs. Production can be halted, deadlines can be missed, workers can face safety hazards, and businesses can suffer financial losses. By knowing the common causes of machinery failure, operators and maintenance staff can identify problems early and take preventive action. Industrial machinery failure can have many causes. Why Industrial Machinery Fails By determining the root cause, businesses can avoid the same issue, minimize downtime, and extend the useful life of valuable industrial equipment. Here are 10 of the most common reasons for industrial machinery failure. Poor maintenance One of the biggest causes of equipment failure is poor maintenance. A machine has many moving parts and interdependent components that must be inspected, cleaned, adjusted, and serviced regularly. Small issues can turn into big ones if they aren't addressed during routine maintenance. A preventive maintenance schedule can help to detect worn components and other issues before they lead to unexpected failures. Inadequate lubrication Moving parts need proper lubrication to minimize friction and heat. Insufficient lubrication, improper lubricants, or not lubricating parts as recommended can cause faster ...
Sep 5, 2026 | Last Updated Sep 14, 2026 | NCFA Fintech Whisperer | Payments Infrastructure And Money Movement, Digital Assets Blockchain And Tokenization, Digital Identity And Trust, Cybersecurity Fraud And Financial Crime, Digital Banking And BaaS, Capital Markets Infrastructure And Funding, Artificial Intelligence And Data, Cross Border Payments And FX, Wealthtech Investing And Trading, Embedded Finance, Insurance And Insurtech, Lending Consumer Credit And BNPL, Open Banking Open Finance And Data Sharing, Risk Compliance And Regtech, Treasury Liquidity And Cash Management, Regulation And Policy, Data Privacy And Governance This live weekly NCFA intelligence page tracks financial technology developments that significantly affect how fintechs build, sell, raise capital, and operate under scrutiny. Coverage prioritizes Canada and includes global events that directly influence competitive conditions, market access, and execution realities across fintech sectors. This page will be updated throughout the week with market movers in a live format and then each week we'll close the prior week's contents in prep for the upcoming week, and continue on a rolling basis. (Missed prior week's Fintech Whisperer? (December 6-12, 2025, December 13-19, 2025, January 1-9, 2026, January 10-16, 2026, January 17-23, 2026, January 24-30, 2026, January 31-February 6, 2026, February 7-13, 2026, February 14-20, 2026, ...
September 11, 2026 | NCFA Regulatory Insight | Artificial Intelligence And Data, Regulation And Policy, Risk Compliance And Regtech AI Literacy, Transparency and Agent Governance On September 9, 2026, the Government of Canada launched a National AI Literacy Initiative with the Alberta Machine Intelligence Institute. The $13 million partnership is expected to reach up to 1 million post secondary students and more than 50,000 K to 12 educators, alongside free learning for workers and other Canadians. The program sits under Canada's AI for All strategy and focuses on helping people understand AI, use it responsibly and recognize risks such as bias, misinformation and privacy loss. Ottawa is working on the governance side at the same time. Its AI transparency consultation remains open until September 23 and asks whether Canada needs stronger ways to identify AI generated content, tell people when they are interacting with AI, explain system capabilities, track serious incidents and record what AI agents actually do. The consultation paper says 19.2% of Canadian companies used AI to produce goods or deliver services in the second quarter of 2026, up from 12.2% a year earlier and three times the 2024 level. The federal government has already been working through ...
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