Amar Nijjar, CEO R2Crowd, Joins National Crowdfunding Association of Canada’s Advisory Board

NCFA Canada | Craig Asano | Jan 9, 2017

Amar Nijjar 150x150 - Amar Nijjar, CEO R2Crowd, Joins National Crowdfunding Association of Canada’s Advisory Board

Amar Nijjar, Advisor, Commercial Real Estate

TORONTO, JAN 9, 2017 – The National Crowdfunding Association of Canada (NCFA) today announced that Amar Nijjar, Chief Executive Officer of R2Crowd, a leading real estate crowdfinance and investment platform, has joined the Association’s Advisory Board as Advisor, Commercial Real Estate.

Amar is the Founder of Real Crowd Capital. He is responsible for strategic direction, business development, operations, and sits on R2CROWD’s Board of Directors and Investment Committee. Amar has funded over $7 billion and underwritten over $20 billion of real estate during his career. Amar is also an Executive Vice President at JLL (formerly Jones Lang LaSalle), where he leads the Debt Capital Markets group. Amar is licensed to trade in mortgages and real estate, and holds an MBA York University and an undergraduate degree in chemical engineering.

“Amar is a highly capable professional and active in pursuing the vision of bringing fintech to Canadian commercial property markets.  He brings a vast network of experienced commercial real estate capital market stakeholders to the table and understands the value that financial innovation can generate when paired with vetted, high quality investment opportunities and the appropriate levels of technology and risk mitigation strategies”, said Craig Asano, Founder and Executive Director of NCFA Canada.

Private Capital Markets are hugely inefficient with intermediary cost of capital often times exceeding 10% of every dollar invested. This simply isn’t sustainable in the long run. While the role of an advisor can never be completely eliminated especially in a financial sale, it certainly is ripe for some disruption. However, as an industry all of the participants need to do a better job of building credibility. We need to fully engage in industry events, conferences and other ways of educating the retail investor. In this regard, NCFA is doing a great job and we all need to support them for our collective success in the industry.   Amar Nijjar, CEO, R2Crowd

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About National Crowdfunding Association of Canada

The National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with both social and investment crowdfunding stakeholders across the country. NCFA Canada provides education, research, leadership, support and networking opportunities to over 1500+ members and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding industry in Canada. For more information please visit:

Craig Asano
416 618 0254