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How 3 Generations of Investors can Impact the Future of Regulated Crowdfunding

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Huff Post Business | LDJ Capital | Dec 11, 2015

Millennials at work 300x222 - How 3 Generations of Investors can Impact the Future of Regulated CrowdfundingThe recently approved Title III rules of the Jumpstart our Business Startups (JOBS) Act by the Securities and Exchange Commission (SEC), now alternately referred to as Regulated Crowdfunding or Investment Crowdfunding, has been greeted with high expectations in the U.S. crowdfunding industry. Most industry stakeholders - including myself - are envisioning the industry to flourish as a result of a more democratized environment characterized by the participation of non-accredited investors. Nonetheless, I believe that by examining the demographic composition and the age distribution of the U.S. population we can gain insight into, and more accurately predict, its likely impact on the country's capital formation landscape - at least in the near future. The 3 major age groups capable of influencing investment activities in the U.S. are the Boomers, the Gen X and the Millennials.

Representing the individuals born between 1946 and 1964, the 75 million baby boomer generation currently account for about 70% of the total household wealth in the U.S. According to J.P Morgan report, this generation holds non-financial assets, particularly residential properties, that is about two-thirds or 75 percent of total household assets in 2013. Financial assets only account for just one-fifth or 20 percent of total assets. This means that the boomers will need to increase their financial assets in order to sustain the expected increase in their consumption expenditures during retirement.

Online private investing, powered by equity and debt crowdfunding platforms, has recently become the latest trend in capital formation. While thousands of accredited investors have earned decent returns by investing online through crowdfunding platforms, the regulatory environment was not favorable towards millions of non-accredited investors barred from participating in online investing.

A potential industry game changer occurred on the 30th of October 2015 when the SEC released the much anticipated Title III of the JOBS Act which is meant to facilitate the participation of non-accredited investors in crowdfunding.

Thus, the boomers now have access to a democratized means of investing. While the boomers generally control substantial assets, wealth distribution within the generation is highly skewed as more than two-thirds of the generation's wealth is held by the wealthiest 10 percent.

Baby boomers can either increase or share their financial assets by funding a SPPICE (service, product, project, investment, cause or experience) through crowdfunding. Using regulated crowdfunding gives them the privilege of owning equity or stakes in startups and projects. Boomers have, over the years, accumulated most of their financial assets in retirement accounts and pooled investment funds which have earned them decent returns. However, by investing through equity and debt crowdfunding platforms, they can increase their financial assets and earn higher returns at the same time. Most crowdfunding platforms offer returns on investment averaging 10-14 percent, well above the rates in traditional investment vehicles they've been used to.


In line with basic economics principles, it is expected that boomers become more risk averse as they approach retirement. They will prefer to place their wealth in less-risky asset classes, and make investments that get the most cash flow rather than capital growth. For this reason, real estate crowdfunding should pique their interest since a substantial part of their assets is presently held in residential properties, with real estate being a less volatile asset class. They should also be more likely to invest in debt deals which are less risky than equity deals. They might be invest more on residential fix and flip properties which guarantee a constant cash flow, rather than commercial properties that offer capital growth.

It t is not surprising that the younger generation (Gen X and the Millennial) have a lesser share of household wealth in relation to the boomers since they are just entering their prime earning years. However, these younger generation fall short of the benchmark set by the boomers when they were at the same age. In essence, at their present rate of wealth accumulation, most of the younger generation will be unable to enter retirement with a high level of acquired assets as that of the boomers. As a result, they need to develop strategies to grow their wealth considering their poorly performing income and low savings growth rate.

Gen X and the Millennials can adopt two strategies to achieve this goal. First, by increasing the returns on their investments or assets. Second,by intergenerational transfer of wealth, from the boomers to the gen X/millennials. Both strategies can be achieved through crowdfunding.

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The National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with both social and investment crowdfunding stakeholders across the country. NCFA Canada provides education, research, leadership, support and networking opportunities to over 1300+ members and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding industry in Canada. Learn more About Us or visit

share save 171 16 - How 3 Generations of Investors can Impact the Future of Regulated Crowdfunding

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