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How to Write an Effective Crowdfunding Pitch

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FundRazr blog| by Tatyana Kapkan | January 6, 2014

How to write an effective crowdfunding pitch 300x168 - How to Write an Effective Crowdfunding PitchEvery day we see a lot of crowdfunding pitches in FundRazr campaigns, which vary from very engaging to not so compelling. We’ve seen it all, from the short and sweet pitch, to the really long and overwhelming “wall of text”.

To make it easier for you, we’ve made a video “How to Write a Crowdfunding Pitch” where we pointed out the 6 most important questions for you to answer in your crowdfunding pitch.

Your crowdfunding campaign pitch is your first point of contact with potential donors. For your pitch to be effective it’s crucial to plan and include all the elements that make a compelling pitch.

View:  10 Tips to Run a Successful Crowdfunding Campaign

A pitch needs to cover:

  1. Who you are: Introduce yourself. Tell your story.
  2. What you are trying to raise money for: Be specific and include your funding goal, and even a breakdown of where the money goes.
  3. When your project will take place: Set a deadline, this creates a sense of urgency.
  4. Where your project will take place: Talk about why crowdfunding will help you. Share the social media platforms you are using, and the value of sharing the campaign with others.
  5. Why you are raising funds: Show your passion, explain the impact of your campaign or tell us about the people who will benefit from it.
  6. How people can get involved: Beyond just donating money, what else can people do to help you? Outline any perks you have created.

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Related Links:

How to prepare an effective Crowdfunding Pitch
Successful equity crowdfunding pitches - first hand experiences via Seedrs UK equity portal

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The National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada crowdfunding hub providing education, advocacy and networking opportunities in the rapidly evolving crowdfunding industry. NCFA Canada is a community-based, membership-driven entity that was formed at the grass roots level to fill a national need in the market place. Join our growing network of industry stakeholders, fundraisers and investors. Increase your organization’s profile and gain access to a dynamic group of industry front runners. Learn more About Us | Prezi or contact us at

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