CrowdfundInsider | By JD Alois | August 22, 2017

Startwise, the newest FINRA approved Reg CF platform, has officially launched a marketplace where you can invest in companies you care about for as little as $100. The newest entrant into the crowdfunding sector joins a growing list of regulated platforms for a market that is quite small.

There are now 29 FINRA approved Reg CF portals, including Startwise. Meanwhile, only $42.7 million has been raised under Reg CF – an exemption that allows issuers to raise at most $1.07 million.

So why jump into a such a crowded space?

Startwise is on a mission to make revenue sharing easy and accessible to investors for as little as $100, backing companies they believe in. Anyone may invest – not just accredited investors. Meanwhile, small businesses may be able to raise much-needed growth capital.

“Our vision is to allow businesses to raise capital from consumers and to create a mutually beneficial relationship for both parties,” says Grace Leung Shing, CEO of Startwise. 

See: There are Now 29 FINRA Regulated Reg CF Crowdfunding Portals

Startwise is launching with two deals  for smaller companies that want to expand:

• Nava Pets is a minority female-led all-natural pet care company with organic products that resolve common pet issues while supporting social initiatives towards the community.
• Sockwa is a minimalist shoe company with multiple patents, the company is on a mission to make better footwear with less environmental impact while pledging 1% to the planet

Each of these new offers will use a revenue share investment strategy. Investors will earn a fixed percentage of top line revenue until the maximum payout is earned back. This is not equity crowdfunding but more of a hybrid loan.

Catherine Yushina, COO of Startwise, believes that revenue sharing enables an investor to connect with a company that resonates with their values. Crowdfunding empowers a more inclusive economy.

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The National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with both social and investment crowdfunding stakeholders across the country. NCFA Canada provides education, research, leadership, support, and networking opportunities to over 1600+ members and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding industry in Canada. Learn more at ncfacanada.org.