Webinar (May 26, 2015): Social Media & Crowdfunding Toolkit Intensive


NCFA Canada in partnership with Raindance Canada | May 8, 2015

Social Media Crowdfunding Banner

The National Crowdfunding Association of Canada is excited to present a social media and crowdfunding intensive webinar in collaboration with Raindance, a non-profit film training and networking organization that works to support and promote independent filmmakers around the world, and The Social Smiths, a data-driven social media and crowdfunding management company.

If you are planning to launch, design and market a successful crowdfunding campaign (or have a live one on the go), this is a must attend comprehensive webinar that covers essential marketing and social media strategies to grow and engage your audience. This webinar builds on the crowdfunding basics and focuses on leveraging social media before, during, and after your campaign to successfully reach your goals.


Webinar Overview:

Are you making the most of your networks to educate, engage, and incentivize your online community?

Whether you're a Creative, Brand, or Business, social media is the most effective platform for communicating your message to fans and customers. Social media provides a platform to create shared experiences between you and your fans, but most marketers aren't taking advantage of this unique opportunity, resulting in poorly received crowdfunding campaigns and negative customer experiences.

In this hands-on 3 hour workshop, you'll learn how to cultivate a vibrant social media community, primed to support your commercial and crowdfunding projects. Topics covered in the workshop include:

  • 7 simple content generation and management tools
  • The 3 month Social Growth Strategy
  • Defining and sharing your creative voice
  • Stoke/Strike/Quench: how to make the most out of the 3 phases of your crowdfunding campaign
  • Creating your Evangelist Team: how to seed super-fans

What others are saying about this workshop:

"Well-organized, thorough, eloquent speaker on the subject of social media! Jaimy knows what she's talking about and has more real-world experience on the subject than I've ever encountered. Truly impressive. Could not see this being led by anyone else!" -Ioanna

"This was an excellent introduction to the world of social media in the filmic context, and it gave me a realistic idea of what crowdfunding might mean." -Isaac

"So focused. Knowledgeable. Fast!" -Diane

"Very knowledgeable and so willingly shares this knowledge. She is an excellent communicator in terms of explaining all the elements of the course and very well spoken overall. Seems to still be genuinely passionate about her work and you can see she sincerely wishes to pass on this knowledge to her workshop participants." -Margot

Workshop Details: 

Date: Tuesday, May 26th, 2015

Time:  6:30 pm – 9:30pm EDT

Webinar link and details will be emailed 24 hours prior to event

System Requirements: click here for more info


$25 for NCFA members or Raindance Canada members

$30 for non-members

>>> Register here <<<


Webinar Presenter

jaimy warnerThis webinar is presented by Jaimy Warner, Executive Director of Raindance Canada, a non-profit film training and networking organization that works to support and promote independent filmmakers, as well as an NCFA Crowdfunding Ambassador. Raindance provides filmmaking workshops, networking events, and career development opportunities for new and emerging filmmakers worldwide. Under the banner of The Social Smiths, Jaimy's crowdfunding and social media management company, she recently raised over $41,000 for the Geek & Sundry web series LARPs: The Series. Jaimy can be found on Twitter @JaimyWarner or @SocialSmithies.

Webinar Facilitator

Sunny Shao NCFA Advisor

Sunny Shao is an Advisor at the National Crowdfunding Association of Canada (NCFA Canada) and also an Independent Consultant focussed on marketing strategy and fundraising, financing, and crowdfunding projects for new ventures. She graduated from the MBA program at Schulich School of Business at York University last year and and has been involved with NCFA Canada since January 2013. Sunny can be found on Twitter @explicitivity.


About Raindance Canada

rd-toronto-logo-horizontalRaindance Canada is the local chapter of Raindance International, a non-profit film training and networking organization that works to support and promote independent filmmakers around the world. Raindance is also the founder of the Raindance Film Festival and The British Independent Film Awards. Currently Raindance operates 11 filmmaking hubs internationally, and is home to the Raindance International Film Festival - Europe's largest and longest running independent film festival. For more information please visit:

About The Social Smiths

The Socanvil1_transparential Smiths is a data-driven social media and crowdfunding management company that creates strategic opportunities for Brands, Businesses, and Creatives to build meaningful relationships with online audiences. The Social Smiths have developed social solutions for Raindance Canada, Centre for Inquiry Canada, LARPs: The Series, and consulted on several dozen crowdfunding campaigns. For more information please visit:

About NCFA Canada

NCFA logo 200The National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada crowdfunding hub providing education, advocacy and networking opportunities in the rapidly evolving crowdfunding industry. NCFA Canada is a community-based, membership-driven entity that was formed at the grass roots level to fill a national need in the market place.  For more information please visit the website:

>>> Click Here to Register <<<


Located in the Toronto / GTA area? Check out our Summer Kickoff Networking Event on May 28, co-hosted with Crowdmatrix and Extreme Innovations on the EVP Rooftop Patio.