Karsten Wenzlaff, Advisor
August 26th, 2025
Karsten Wenzlaff is a Crowdfunding and Fintech Expert from Germany. He is Secretary-General of Digit[...]
Category Archives: Fintech and Networking Events
Elevate 2026 Agenda Puts Fintech, AI And Capital In Focus
August 26, 2026 | NCFA Community Announcement | Fintech And Innovation, Artificial Intelligence And Data, Capital Markets And Funding
Elevate 2026 Innovation AI Capital And Company Building
Elevate is less than a month away! Checkout the latest Elevate 2026 agenda giving founders, investors and technology operators a closer look at the conversations coming to Toronto from September 22–24.
For Canada's fintech community, the mix is worth watching. Elevate's 2026 programming spans fintech, artificial intelligence, capital, commercialization and other technologies competing for investment, customers and talent. NCFA is a Community Partner for this year's festival at Meridian Hall.
Fintech Connects With AI And Commercialization
Canadian fintech has a direct place in the program.
Eva Wong, Co-Founder and Chief Product Officer of Borrowell, is among the announced speakers, bringing experience from one of Canada's established consumer fintech companies to discussions about product, fintech and the development of Canada's digital finance market.
The latest agenda announcement also highlights Mati Staniszewski, Co-Founder and CEO of ElevenLabs; Adam Collins, Chief Communications Officer at Reddit; and Jessica Chalk, Founder and CEO of myStoria.
Those adjacent technology perspectives are relevant to financial innovators. AI is entering customer service, fraud detection, compliance, product development and internal operations, while fintech companies still have to turn technical capability into products customers trust and businesses can scale.
For founders, the useful question isn't simply which technology attracts the most attention. It's where new capabilities can solve a real financial problem, reach customers and support a viable company.
750+ Meetings Put Capital Into The Program
Elevate is also expanding direct access between founders and investors.
Its Meeting Exchange program is doubling capacity for 2026, with more than 750 curated one-to-one meetings for investment-ready startups.
That adds a practical capital component to a festival expected to bring together approximately 10,000 technology professionals, entrepreneurs, founders, executives and investors.
See: Elevate Festival 2026 Connects Founders And Investors
For early and growth-stage companies, concentrated access to investors, potential customers, partners and other founders can make the trip more useful than a schedule built around stage content alone.
Save 20% With The NCFA Community Code
NCFA community members can receive 20% off General Pass tickets for Elevate Festival 2026.
Use promo code: NCFAELEVATE20
📅 September 22–24, 2026
📍 Meridian Hall, Toronto
More speakers and sessions are being added ahead of September.
See you there
For fintech founders, investors and operators, the value is in the overlap. Finance is colliding with AI, new infrastructure, changing customer expectations and tighter competition for capital. Elevate offers three days to test ideas with people building, funding and buying technology across those markets.
#ElevateFest2026
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Canada Fintech Forum 2026 Returns to Montréal September 14–15
August 20, 2026 | NCFA Resource | FinTech and Alternative Finance, Fintech and Networking Events, Artificial Intelligence And Data
Two Days of Fintech, Finance and Innovation in Montréal
On September 14 and 15, 2026, the Canada Fintech Forum 2026 returns to Fairmont The Queen Elizabeth in Montréal. Organized by Station Fintech and powered by Finance Montréal, the Forum brings together leaders from financial institutions, fintechs, investment, technology and the public sector. NCFA is supporting the forum as a visibility partner for this year's Forum and will be sharing event and program updates with Canada's fintech community ahead of September.
CANADA FINTECH FORUM 2026
September 14–15, 2026 · Montréal
Fairmont The Queen Elizabeth
1,500+ Attendees · 70 Speakers · 120 Startups
Day 1· Open & Embedded Finance
Day 2· Enterprise Infrastructure & AI
What's On the 2026 Program?
The preliminary program divides the Forum into two focused days, beginning with open and embedded finance before turning to enterprise infrastructure and artificial intelligence.
Day 1 · September 14 · Open & Embedded Finance
The first day examines how new data access, payment rails and embedded financial products are changing competition and distribution. Sessions include the market effects of open finance, the future of Canada's payments ecosystem from real-time payments to stablecoins, autonomous transactions, sustainable finance and the risks and oversight questions surrounding embedded credit.
Several of those discussions connect directly with developments already underway in Canada. Canada open banking intelligence tracks the proposed consumer-driven banking rules now defining data access, accreditation, consent and liability, while Canada's financial infrastructure opening follows the parallel expansion of payments access and new market participation.
Day 2 · September 15 · Enterprise Infrastructure & AI
The second day focuses on how financial institutions are deploying and governing new technology inside regulated operations. Topics include AI-driven financial decision making, AI-native finance versus legacy systems, RegTech automation, the growing AI cybersecurity arms race and whether financial institutions are ready for quantum computing.
Featured Speakers
The current speaker lineup brings together senior leaders from banking, insurance, fintech and artificial intelligence. Confirmed speakers include
- Michael Denham, Executive Vice-President and Vice-Chair at National Bank of Canada
- Maksims Volkovs, SVP and Chief AI Scientist at TD
- Tess Bloch, Co-Founder and COO of Spade
- Peter Zaffino, Chairman and CEO of AIG
The broader Forum is designed to bring financial institutions and fintech companies into direct conversation with investors, regulators, technology providers and other ecosystem participants.
Why Attend
The Forum is built around business access as much as conference content. Attendees can compare market priorities with decision makers, identify potential customers and partners, meet investors and fintech founders, and get a clearer view of what financial institutions are looking to buy, build or integrate next.
Networking includes curated business meetings and dedicated spaces for exchanges between institutions, fintechs and investors. September 14 also includes ElleFintech, a fireside-chat breakfast highlighting fintech companies founded or led by women.
For fintech founders, the concentration of 120 expected startups alongside major financial institutions and investors creates a vibrant opportunity to test market assumptions, build relationships and understand where buyers and capital providers are placing their attention.
Registration
Reserve your seat. Register for the Canada Fintech Forum 2026 Now
Eligible fintech startups can apply for 75% off registration for up to two attendees per company -> Apply for the startup rate.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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India’s RBI On AI Governance And BRICS Payment Links
August 11, 2026 | NCFA Insight | Artificial Intelligence And Data, Cross Border Payments And FX, Regulation And Policy
Bank AI Controls Tighten As BRICS Tests Payment Connectivity
On August 11, 2026, RBI Governor Sanjay Malhotra called for stronger bank AI governance while confirming that BRICS members are discussing links between fast payment systems and central bank digital currencies.
Malhotra urged Indian banks to inventory the AI models they use and establish board approved AI governance policies, while arguing that banks cannot afford to avoid the technology because of its risks. The BRICS discussion is less advanced, but it has progressed beyond India's proposal earlier this year.
AI Governance Is Becoming A Bank Operating Responsibility
The RBI has been working toward this point for some time. India's FREE-AI framework was developed around responsible AI use in finance, including governance, explainability, privacy, fairness and risk controls. The central bank has also been expanding its model risk work beyond credit models into other operating areas.
Malhotra's August remarks make the institutional responsibility clearer. A bank cannot govern AI well if it cannot identify which models are running, where they are used or who owns the decisions around them. An inventory creates the starting record. Board approved governance then establishes responsibility above individual technology teams.
That becomes more important as AI spreads beyond analysis into customer service, credit, fraud detection, risk management and other live banking functions. Cybersecurity and operational risk also grow with the number of systems, vendors and data connections involved.
Canada is dealing with more or less the same operating problem. OSFI and GRI's financial AI work found that regulated deployment depends on practical controls around identity, cyber risk, financial crime, third party providers and customer outcomes. More than 170 participants contributed to that work, with 72% reporting AI use at work in financial services.
Financial regulators are asking institutions to prove control over AI that is already being used. For banks, model inventories, ownership, monitoring and escalation are becoming part of normal operating discipline.
BRICS Payment Links Advance From Proposal To Discussion
The payments comments are at an earlier stage.
In January, India proposed that BRICS members consider linking their official digital currencies for cross border trade and tourism payments. NCFA captured that proposal in its January BRICS payments evidence.
Malhotra now says BRICS members are discussing potential links between both fast payment systems and CBDCs. The objective is lower cost cross border payments, but he was equally clear that the work is still at the discussion stage.
There is no shared BRICS CBDC network, agreed settlement architecture or implementation timetable. There is also no basis for treating the discussions as evidence that a common BRICS currency is being created. Official BRICS material has instead focused on reducing the cost of trade and financial transactions and improving payment links between member countries.
The addition of fast payment systems is also important. CBDCs are only one possible route. Connecting existing national payment rails may offer another way to improve cross border transfers without waiting for every participating country to deploy a mature digital currency.
More Capability Means More Governance At Every Layer
Malhotra did not present AI governance and BRICS payment connectivity as a single program, however combined they do expose a common operating issue. Inside a bank, more capable AI requires clearer ownership, controls and auditability. Between countries, more connected payment systems require agreements around access, standards, settlement, legal responsibility and risk.
See: AI Agents Enter Governed Financial Workflows
Interoperability is useful only when participants know who is accountable when something fails. The same is true for AI performing more important financial work.
For Canadian readers, the comparison is timely. Canada's financial infrastructure is becoming more open through new payment system access, PSP supervision and the Real Time Rail, while banks are also deploying more AI. Different technologies are involved, but both require stronger operating controls as access and automation expand.
Talking Point
Financial infrastructure gets harder to govern as it becomes more capable and connected. The RBI's AI expectations and the BRICS payment discussions show that control, accountability and interoperability are becoming operating questions, not side issues for innovation teams.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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How Fintech and Alt-Finance Companies Are Making an Impact at Major Trade Shows
July 30, 2026
Image: Pexels/khezez
Fintech is no longer the "new kid" on the financial services block.
Fintech / Alt-Finance is a behemoth industry that attracts billions of dollars of investment annually. And a significant portion of this growth takes place at the trade show floor. Major fintech / alt-finance brands are exhibiting like never before to:
- Land partnerships
- Meet investors
- Get in front of decision-makers
Did you know… Trade shows are now the single most valuable marketing channel for fintech.
Here's what's inside:
- Why Trade Shows Are Fintech's Biggest Marketing Play
- What Fintech Brands Are Doing Differently On The Show Floor
- The Rise Of Alt-Finance At Major Trade Shows
- How Booth Design Is Changing The Game
Why Trade Shows Are Fintech's Biggest Marketing Play
The fintech ecosystem is booming. $44.7 billion was invested in fintech globally across 2,216 deals in H1 2025. That's billions of dollars looking for a home. Most of those deals begin with an in-person conversation at a key event.
Trade shows offer fintech brands something ads and cold emails never will: … Face-to-face conversations with actual decision makers.
Take Money 20/20 in Vegas as an example. In October 2025, during the four day event, over 11,000 attendees from 85 countries gathered together to network, learn and "create the future". From banking executives to cryptocurrency founders to policy makers, they were all in the same room.
It's no surprise, then, that events are where fintech companies invest most of their marketing budget. It's also no surprise that selecting the perfect booth builders Las Vegas company has become such an important part of doing it right. When your target demographic is walking past 500 other booths in one hallway, your booth design is what makes them stop.
Here's why trade shows work so well for fintech:
- Trust is everything: People trust brands they can meet
- Deals move faster: A 10 minute chat can beat 6 months of emails
- You see the whole market: Every competitor is right there
Pretty simple, right?
What Fintech Brands Are Doing Differently On The Show Floor
Financial technology isn't like other industries. And the most forward-thinking fintech brands know that "safe" won't fly for a corporate booth anymore.
Reason being: FinTech offerings are often digital, intangible and cannot be described in a single sentence. Therefore the booth has to carry most of the brand messaging burden. It must illustrate what the technology can do rather than tell them.
The best fintech booths in 2026 are packed with:
- Live product demos on giant touchscreens
- Interactive dashboards showing real transaction data
- Private meeting pods for investor chats
- Charging stations, coffee bars, and comfy seating
And why does this matter? Because fintech events bring senior buyers. 1 out of every 3 attendees at Money 20/20 are C-Suite Executives. You're not pitching to interns. You're pitching to CEOs, CTOs and heads of product who control budgets.
It means every square foot of your booth has to earn its keep. If a Chief Product Officer passes by and does not "get" your product in 3 seconds they will move on.
FinTech Trade show designs used to be "pretty". Now they are "functional". Create an experience.
The Rise Of Alt-Finance At Major Trade Shows
Alt finance refers to alternative finance. It is currently the fastest growing segment of the fintech industry. Alt finance consists of:
- Peer-to-peer lending platforms
- Crypto and DeFi projects
- Buy now pay later services
- Neobanks and challenger banks
- Embedded finance startups
You're seeing these companies BIG at trade shows this year. Alt finance brands have a trust issue. Consumers are still uncertain if they should entrust their money with a non-bank. Meeting the team face-to-face solves that problem overnight.
Alt-finance brands are also using trade shows to:
- Educate the market about their product
- Poach talent from traditional banks
- Build partnerships with legacy financial firms
- Get in front of regulators and journalists
Think about how buy now pay later brands have exploded in the last few years. 3-4 years ago most retailers had never heard of BNPL. Now they seem to be everywhere. And where did most of those retail partnerships come from? Trade shows.
Payments growth is another reason alt finance is exploding. $2.4 trillion in Global payments revenue was generated in 2023 alone. This number will grow to $3.1 trillion by 2028. That's trillion with a T. Alt-finance brands are battling it out to get their slice of the pie.
How Booth Design Is Changing The Game
Here's something a lot of fintech founders don't realise…
Your booth is their first experience with your product. Before they download your app or signup for a demo, they're going to see your booth. If your booth looks cheap, boring or confusing, they will assume your product does too.
That's why booth design has become so important. You want your fintech booth to feel:
- Premium: Like the brand can be trusted with money
- Modern: Like the tech is cutting edge
- Human: Like there are real people behind the code
Doing all three of those things correctly is difficult. That's where a professional booth builder comes in handy. They understand how to represent your fintech brand with an attractive booth that will draw attention for all the right reasons.
The best booth builders will help you with:
- Space planning: Where do demo stations and meeting rooms sit?
- Lighting design: Bright and clean, or moody and premium?
- Signage and branding: Messaging that reads from across the hall
- Tech integration: Screens, tablets, live data feeds, and Wi-Fi
- Traffic flow: Making sure people move through without bottlenecks
Don't leave your design decisions to the week of the show. Booths that wow are crafted weeks, sometimes months in advance.
The return on that investment is huge. One survey found that 73% of financial services firms plan to increase spending on digital marketing in 2025. Event marketing is getting a big piece of that pie because the ROI is so great.
Final Thoughts
It's safe to say that FinTech and alt-finance companies are dominating trade shows now more than ever. In fact, this trend is only going to continue growing. Billions of dollars are poured into fintech each year, and the fight for anyone's attention is getting more and more competitive. Finding ways to stand out on an overcrowded show floor has become tablestakes. Literally the difference between:
- Getting the meeting or getting ignored
- Closing the deal or losing it to a competitor
- Building the partnership or missing it completely
To quickly recap:
- Trade shows are where fintech deals actually happen
- Alt-finance brands use events to build trust and educate
- Booth design has become a make or break part of the strategy
- Investing in the right builder pays for itself many times over
Only the fintech brands taking tradeshows seriously as a bona fide marketing channel are gaining ground. The rest are just showing face.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Global Agentic Regulator Hackathon Applications Now Open
July 9, 2026 | NCFA Market Activity | Artificial Intelligence And Data, Risk Compliance And Regtech, Cybersecurity And Fraud, Digital Identity And Trust, Payments And Money Movement, Digital Assets Blockchain And Tokenization
Join A Global Challenge To Build Practical Agentic AI Prototypes For Regulators And Public Authorities
On July 8, the Cambridge Digital Innovation & Regulation Initiative (C:>DIR), hosted by Financial Innovation for Impact (Fii), launched the Global Agentic Regulator Hackathon. Applications are NOW OPEN for a worldwide challenge that brings together policymakers, regulators, AI researchers, engineers, financial institutions, fintechs, RegTechs, SupTechs, academics and technology innovators to develop practical, explainable and deployable agentic AI prototypes for public authorities. The National Crowdfunding & Fintech Association of Canada (NCFA) is participating as an Ecosystem Partner to help promote the initiative across global fintech ecosystems, including Canada's fintech, AI and innovation networks.
The virtual hackathon runs from July 8 to September 18, 2026, with concept note submissions due by July 31. It carries a US$100,000 prize pool, and winning teams will also be invited to present at the Singapore FinTech Festival, hosted by GFTN. The launch is supported by the BIS Innovation Hub, Global Financial Innovation Network (GFIN), Digital Regulation Cooperation Forum (DRCF), and a global group of supporters, ecosystem partners and academic institutions.
Building Supervisory Tools Before the Market Fully Arrives
AI agents are already operating in financial services. The next question is whether regulators will have the tools to supervise them.
According to the organizers, the CCAF 2026 AI in Financial Services Global Report found that 58% of fintechs and 47% of traditional financial institutions are adopting agentic AI, compared with 28% of regulators. That gap is important because AI agents can recommend, transact, monitor, route, execute and coordinate across systems faster than traditional supervisory processes were designed to handle.
This is why the hackathon is strategically important. It treats agentic AI as a supervision and infrastructure issue, not just a productivity tool. Public authorities need better ways to monitor risks, test model behaviour, understand accountability and respond to market activity that can develop at machine speed.
Six Priority Challenge Areas
Participants will develop prototypes across six challenge areas:
- AI Enabled Financial and Non Financial Advice
- Agentic Payments, Commerce and Their Oversight
- Decentralised Market Infrastructure, Smart Contracts and AI Agents
- AI Driven Fraud and Scams
- Know Your Agent (KY-A), Digital Verification and Digital Public Infrastructure
- Market Manipulation and Agentic Herding
These themes reflect where financial supervision is likely to be tested first as AI systems begin initiating transactions, interacting with digital assets, providing financial guidance and coordinating increasingly complex financial activities.
Why This Matters for Builders
For founders, researchers, fintech teams, RegTechs and infrastructure providers, the opportunity is not simply to build smarter AI. It is to help shape the supervisory capabilities that may define trusted digital finance as autonomous systems become more common.
The breadth of organizations involved is a strong signal. With regulatory partners, global financial innovation networks, technology firms, academic institutions and ecosystem groups participating, the hackathon shows that agentic AI oversight is becoming a shared public and private sector priority.
For Canadian participants, the timing is also practical. Canada has strengths in artificial intelligence, financial services, digital identity, payments, cybersecurity, digital assets and regulatory innovation. This gives Canadian builders a chance to contribute to global supervisory tools before standards and operating models become more established internationally.
Who Should Participate
The organizers are seeking multidisciplinary teams that combine regulatory knowledge with technical expertise, including:
- Regulators and public authorities
- AI researchers and engineers
- Financial institutions
- Fintech, RegTech and SupTech firms
- Universities and academic researchers
- Technology innovators
Key Dates
| Milestone | Date |
| Preliminary round opens | July 8, 2026 |
| Concept submissions close | July 31, 2026 |
| Teams selected | August 4 to August 14, 2026 |
| Virtual build phase | September 1 to September 8, 2026 |
| Global demonstrations and regulator voting | September 15, 2026 |
| Winners announced at the C:>DIR Summit, Cambridge | September 18, 2026 |
Apply to the Global Agentic Regulator Hackathon
Applications for the preliminary round are open until July 31, 2026. Regulators, AI researchers, engineers, fintechs, RegTechs, SupTechs, financial institutions, universities and technology innovators are invited to submit concept notes and develop practical agentic AI prototypes for the future of financial supervision.
Read the full challenge details and submit your application through the official C:>DIR Global Agentic Regulator Hackathon page.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Elevate Festival 2026 Connects Founders And Investors
June 23, 2026 | NCFA Community Announcement | Fintech And Innovation, Artificial Intelligence And Data, Capital Markets And Funding
Canada's Innovation Builders Meet In Toronto This September
Canada's innovation economy needs more than ideas. It needs active deal flow, customer discovery, capital conversations, policy signal, and founder-to-founder learning.
That's why NCFA is pleased to return as a Community Partner for Elevate Festival 2026 in Toronto (#ElevateFest2026), taking place September 22-24 at Meridian Hall. Elevate brings Canada's tech ecosystem together for three days of speakers, content tracks, startup programming, investor access, and curated networking.
Elevate expects approximately 10,000 tech professionals, entrepreneurs, founders, CEOs, and investors to attend, with programming that spotlights Canadian innovation and connects people working across technology, capital, and company building.
Built For Founder Signal And Investor Access
Elevate Festival 2026 puts founders, investors, operators, and builders at the center of the experience. The program features more than 250 speakers, seven content tracks, curated networking, crash courses, founder and investor programming, and startup opportunities.
Investor programming is a major draw this year. Elevate points to curated one-to-one meetings, live pitch competitions, investor-focused networking, and more than 750 meeting opportunities for founders and investors.
For fintech founders, the value goes beyond fintech sessions. A founder working on fraud, lending, payments, compliance, or capital access may find the most useful conversation with an AI operator, enterprise buyer, infrastructure partner, or investor looking across sectors.
Before heading to Toronto, explore NCFA's Innovation Map to identify emerging opportunity areas, market gaps, and technology themes that may shape founder, investor, and partnership conversations at Elevate.
Use NCFA's 20% Community Discount
Register for Elevate Festival 2026 tickets and use code NCFAELEVATE20 at checkout for 20% off General Pass tickets.
Limited time: Women+ in Tech can also access an additional 20% off Early Bird pricing through July 3. Visit the Women+ in Tech Elevate ticket offer for details.
Explore the Elevate Festival 2026 speaker lineup and 2026 Elevate content tracks as more speakers and sessions during the show's run up to September.
See You At Elevate Festival 2026!
We look forward to connecting with Canada's fintech, funding, AI, and innovation community in Toronto!
If you are building, funding, regulating, scaling, or studying innovation in Canada, Elevate is a strong place to meet the people and ideas shaping what comes next.
The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, artificial intelligence, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org
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Creative Ways to Keep Your Brand Visible During Multi-Day Events
May 20, 2026
Image: Unsplash/Headway
When did you last notice a sponsor banner on day three of a conference? Exactly. Multi-day events have a visibility half-life, and most brand strategies are not built to last beyond it.
The opening session energy is easy to ride. Sustaining brand presence through meals, breakouts, networking gaps, and general event fatigue is a completely different challenge.
Canada brought together close to 2,555 business events in 2025. The organizers who cracked visibility across all of that were doing something most were not. This article is about what that something looks like in practice.
Make Attendees Feel Your Brand Before They See It
Most event brands live entirely in the eyes. A logo here, a banner there, a branded tote bag everyone leaves behind on day two. The thing is, human memory does not work that way. People remember how a space made them feel far longer than they remember what it looked like.
This is where sensory marketing comes into play. When you own a scent in your registration lounge or a sound identity in your networking space, you are embedding your brand into the attendee's physical experience. Attendees may not consciously register it, but their nervous system does.
Pick one sense your brand can own consistently across all three or four days. A distinct coffee blend at your branded station. A low ambient sound identity in your lounge. Something tactile in your collateral that feels different from everything else on the table.
Consistency is what makes sensory branding stick. One well-chosen detail repeated across every touchpoint will outlast a dozen visually perfect installations that disappear into the background by midday.
Stop Anchoring Your Brand to One Spot
Attendees build a mental map of your event space within the first few hours. Anything sitting in the same spot after that becomes part of the furniture. Your brand needs to travel with the crowd, not wait for the crowd to come back to it.
Think about where people already are. Breakfast queues, session transitions, charging corners, and the slow shuffle between keynote and lunch. Place something worth noticing in those pockets, and you are not interrupting anyone.
It does not have to be extravagant. Even something as simple as custom pens can do real work when placed at the right touchpoints across the event floor. Custom pens come in many forms, so think about your audience.
If you want something functional for a tech-forward crowd, business pens with a stylus are worth considering, notes Pens.com. If the setting is more formal, engraved pens would be a safer option.
Beyond that, rotate your brand presence between days. Move the activation, refresh the messaging, change the location. Give attendees something new to stumble into each morning.
A branded photo corner that was near the entrance on day one can migrate to the lunch area on day two. A product display that lived beside registration can reappear near the closing session. Movement creates the illusion of energy. It is this energy that keeps brands alive in people's peripheral attention.
Gamify Brand Interaction
Nobody wakes up on day two of a conference excited to visit a sponsor booth. But they will absolutely walk across a busy event floor to claim a reward or beat a leaderboard.
If your attendees skew younger, this is even more important. Conference News reported that 64% of Gen Z conference attendees actively seek immersive experiences with Instagrammable moments.
Give them a branded scavenger hunt with photo checkpoints. Build a leaderboard that updates in real time on a screen that everyone passes. Create a stamp card that unlocks something worth having at the end of day three.
The rewards do not need to be expensive. They need to feel earned. An exclusive backstage tour, early access to a session, or a branded item not available anywhere else at the event carries more weight than a generic goodie bag. When attendees are chasing something, your brand is what they are chasing.
Build Your Brand Like a Story Across Every Event Day
Most brands show everything they have on day one. Full messaging, complete product story, every value proposition on the table before lunch. By day two, there is nothing left to discover, and attendees have mentally filed your brand away.
Flip that completely. Give attendees a reason to come back by leaving something unresolved on purpose. Day one, plant a question at your branded touchpoint. Something intriguing enough to linger. Day two, offer a piece of context that deepens it without fully answering it. Day three, deliver the payoff.
This borrows directly from the Zeigarnik Effect. It is a well-documented psychological principle showing that the human brain holds onto incomplete information far more stubbornly than resolved ones. An open loop in someone's mind is essentially a reservation your brand has made in their attention.
Practically, this could look like a teaser installation that changes each morning. A branded countdown with no explanation on day one. A partial reveal on day two. The full picture on day three.
Keep it visual, keep it simple, and make sure every element is unmistakably yours. Attendees will start talking about it, and that conversation is free brand visibility, traveling through every corner of your event.
FAQs
How many business events does Canada host annually?
Canada hosted approximately 2,555 business events in 2025, making it one of the busiest markets for professional gatherings in North America.
What do Gen Z attendees actually want from conferences?
According to Conference News, 64% of Gen Z conference attendees prioritize immersive, Instagrammable experiences over traditional formats like panels and keynote presentations.
What is the Zeigarnik Effect, and how does it apply to event branding?
It is a psychological principle where incomplete information stays top of mind longer. Brands can use this to build multi-day anticipation among attendees.
Quick Reference: Matching the Strategy to Your Event
| Strategy | Key Insight |
| Sensory Marketing | Brand recall builds faster when more than one sense is engaged |
| Moving Brand Touchpoints | Canada hosted ~2,555 business events in 2025, meaning competition for attention has never been tighter |
| Gamification | 64% of Gen Z conference attendees want immersive, Instagrammable experiences |
| Day-by-day Brand Storytelling | The Zeigarnik Effect proves incomplete narratives stay in memory longer than resolved ones |
Visibility Is a Long Game, Play It Like One
Multi-day events are chaotic, exhausting, and exciting all at once. In the middle of all that, brand visibility can easily slip down the priority list. Keep it near the top. The strategies we mentioned in this piece are not complicated or expensive.
See: Small Businesses Can Make Impactful Events with the Right Equipment
They just require some deliberate thinking ahead of time. Give your brand a plan that runs the full length of the event, and watch how differently attendees engage with it. The results are bound to speak for themselves.
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