Mahi Sall, Advisor, Fintech-Bank Partnerships, Payments and Financial Inclusivity
January 25th, 2023
Lending Loop | Thiago De Oliveira | Aug 25, 2020
TORONTO, ON, Aug 25th, 2020 -- Lending Loop, Canada’s leading small business lending platform, today announced the creation of a new brand “Loop” (getloop.ca) to support growing eCommerce brands. With Q4 2020 expected to be the busiest time for online sellers in history, many brands are searching for cash in order to stock up on much needed inventory - Loop has the solution.
Loop now offers a new line of credit that is specifically focused on scaling eCommerce businesses who need working capital support to assist with their growth. Loop allows brands to integrate the line of credit with their existing technology in order to provide access to a “real-time credit limit”. Unlike with other finance & lending providers where you typically have to re-apply for funding or wait for an annual re-evaluation, this new offering is a modern approach to funding that offers fast growing direct-to-consumer brands in Canada a dynamic credit limit based on the real-time performance of their eCommerce store.
The move to create a new product that supports eCommerce brands was largely fueled by the shift in consumer behaviours that was brought on by the pandemic.
“COVID-19 has undoubtedly changed the small business landscape and the effects are likely to continue to be felt for years to come” explained Cato Pastoll, CEO. “After the initial chaos caused by the pandemic, we witnessed a rapid increase in business activity for both existing clients who were already selling online as well as those who started offering online shopping options for their customers. Our many conversations with experienced eCommerce entrepreneurs made it clear that there is a significant funding gap and our goal quickly became creating a product that is both founder-friendly and affordable” he explained.
Loop’s new line of credit provides financing to eCommerce companies that meet a minimum eligibility requirement of $5,000 average monthly revenue and at least six months of consistent revenue history. Loop believes that selling equity or giving up a percentage of your sales in order to manage cash flow is a bad deal for entrepreneurs. Businesses can get a credit limit for no cost by requesting access at getloop.ca
About Lending Loop: Lending Loop has worked with almost 1,000 businesses across Canada, helping them to access over $75 Million of fast and affordable financing. Our mission is to provide entrepreneurs and founders with the financial products that make things simpler and easier while supporting them financially so they can focus on growing their business.
View release: here
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